This paper discusses the Museum Impact and Evaluation Study, a research collaborative originated by the Museum of Science and Industry in Chicago, and made up of nine museums from across the country. The intent of the study was to reach toward understanding the long-term outcomes of museums visits, focusing on the relationships that develop between visitors and museums and exhibits within museums over time. This overview provides a summation of the project's scope, research process, plan, and current status.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
From the proceedings of the 1991 Annual Visitor Studies Conference. The Interactive Experience Model is a visitor-centered perspective suggests that all experience and subsequent learning is contextual. Experience is dictated by the personal, physical, and social contexts.
The objective of this project is to provide a complete package of KIDSPACE hands-on science experiences to small and developing science centers across the country through the National KIDSPACE Partnership Program. This project will allow twelve (12) selected science centers to implement a complete, proven education package geared toward young children at a fraction of the cost of starting one from scratch. This project will provide comprehensive training to a large core of educators within the science center field, and will support continued research into the informal science education of young children through an original Research Study and the formation of a national User's Group. Best of all, this project will generate a wellspring of invaluable science-play connections for hundreds of thousands of children to tale with them into adulthood.
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TEAM MEMBERS:
Wanda FoorDavid Neagley
resourceprojectProfessional Development, Conferences, and Networks
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
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TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
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TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce
This research is to examine free-choice leisure behavior of African Americans as it relates to the utilization of science museums. Hard statistics for African American museum visitors are not available; but preliminary data based on visitor profile studies undertaken by individual organizations suggest that of the three categories of visitor frequency, most African American visitors fall into the lower two: infrequent (one or two times per year) or not at all. (The vast majority of frequent visitors are non African Americans.) The purpose of this research is to dig deeper into the question of the utilization of science museums by African Americans. Not only will the relationships between variables identified in previous studies (socio-economic, cultural/ethnic, institutional, and regional factors) be examined but others such as how individuals learn about museum programs and the structure of the African American family (household) will also be included. The research will begin by collecting base line visitor profiles at a zoo, aquarium, natural history museum, and a science center. Detailed information relating to the past history of museum-going will be collected by means of interviews of randomly selected African American and White family visitors at several science museums. Finally, indepth interviews regarding leisure time activities and preferences will be conducted in six African American and racially mixed communities representing different socio-economic levels. The ultimate goal is to analyse the attitudes of African Americans toward museums and to provide an understanding of the variables involved that will be of use to museum program planners and educators as they design their activities. The desired result is for this segment of our society to have a better opportunity to benefit from the rich resources of these informal science education institutions.