In this message from the President of VSA, Ross J. Loomis introduces this issue of "Visitor Studies Today!" and discusses a few relevant topics including student involvement in visitor studies and VSA housekeeping items (conference, committee nominations).
DATE:
TEAM MEMBERS:
Ross Loomis
resourceresearchProfessional Development, Conferences, and Networks
In this article, Ellen Giusti, exhibition evaluator at AMNH and the AAM Committee on Audience Research and Evaluation (CARE) Chair, discusses proceedings from the 1999 Annual AAM National Program Committee Meeting in Cleveland as well as plans for next meeting and updates on AAM organizational issues.
In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
DATE:
TEAM MEMBERS:
Paulette M. McManusVisitor Studies Association
Questionnaires are used by faculty develpers, administrators, faculty, and students in higher education to assess need, conduct resarch, and evaluate teaching or learning. While used often, questionnaires, may be the most misused method of collecting information, due to htep toential for sampling error and nonsampling error, which includes questionnaire design, sample selection, nonresponse, wording, social desirability, recall, format, order, and context effects. This article ffers methods and strategies to minimize these errors during questionnaire development, discusses the improtance of
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
Five small science museums will form "TEAMS (Traveling Exhibits at Museums of Science) Collaborative". The partners include the Montshire Museum of Science, Norwich, VT; The Catawba Science Center, Hickory, NC; Sciencenter, Ithaca, NY; Discovery Center Museum, Rockford, IL; and the Ann Arbor Hands-On Museum, Ann Arbor, MI. Each museum partner will develop a 1500 sq. ft. (140 m2) traveling exhibit that will include ten to fifteen interactive units and supporting graphics and will circulate to all members of the partnership. The exhibition topics are: AirPlay (Montshire Museum of Science, Dirt (Catawba Science Center), You Can Count On It (Sciencenter), Amusement Park Science (Discovery Center Museum), and Eureka Labs: Science from Head to Toe (Ann Arbor Hands-On Museum). Following the circulation among the consortium members, it is anticipated that the exhibits will circulate more broadly via the Association of Science-Technology Centers Traveling Exhibit's Program. In addition to developing these exhibits, the collaboration has an additional goals 1) focusing on the family audiences by working together to enhance the family science learning through the development of resources that can be used by families that are related to exhibition topics, 2) building institutional expertise in exhibit design, family programming, and evaluation; and 3) conducting research on family learning and sharing results with the field. Complementary materials and activities for teachers will also be developed for each exhibit.
DATE:
-
TEAM MEMBERS:
David GoudyCharles TrautmannSarah WolfMike SinclairJames FrenzaCynthia Yao
resourceprojectProfessional Development, Conferences, and Networks
The Exploratorium will develop an exhibit "Memory: A Biological Cognitive and Cultural Exploration" along with various complementary components. The primary objective of this project is to increase the public's awareness of the extent, importance, and nature of their everyday rememberings. Exploratorium staff will use an approach to memory, and cognition in general, that considers culture and cultural differences as essential to people's thinking and behavior. The exhibit area will be about 2000 sq ft in size and will consist of ten to twelve new activities and six revised interactive, interdisciplinary exhibits. Here visitors will have the opportunity to interact with the exhibits, researchers, scientists, artists, and other visitors, to explore the nature of memory and its effect on their lives. The exhibits will give visitors direct, experiential insight into the workings of their memories. Other major components of the project include multimedia presentations, printed materials, demonstrations, film programs and a symposium. A publication Memory and Perception will be a supplemental guide that can be used by teachers and students at the secondary level. It will address appropriate themes in the Science Framework for California Public Schools. Museum professionals, researchers, teachers, and evaluators will be invited to participate in a one- week symposium on Cognition in Science Centers. The purpose of the symposium is to develop a conceptual and practical model of what presenting cognition in an informal education setting means. A report will be published and broadly disseminated by professional museum organizations. It is estimated that the project will reach approximately 629,000 visitors annually which includes 69,000 students and 550 teachers.
Under the Small Grants for Exploratory Research Guidelines, the Association of Science-Technology Centers under the direction of Wendy Pollock and in cooperation with Lynn Dierking of Science Learning, Inc. will examine the literature, current methodology, and value of front-end studies in planning informal learning projects. The project "Front-End Studies: A Guidebook for Science Museums" will result in a publication available to a broad audience of practitioners developing informal learning programs. The objective of this work is to provide a resource that will encourage more extensive and fruitful use of front-end studies. Dissemination of results and abstracts of front-end study reports will also be posted on the ASTC Home Page. Research in science learning makes it clear that it is important for those who provide learning opportunities to begin with an understanding of what learners know, what they don't know, what misconceptions they may have, and what they are interested in learning. The more that the program design team understands about the learner, the stronger the learning activity. Unfortunately, not all informal educators realize the value of front-end studies and incorporate them in their program development protocols. The value of this research is to provide methodological guidance and research resources, along with clearly developed arguments, for practitioners interest in improving the conceptualization of the science learning activities.
The project conducts action research to learn more about how different groups use technology in meaningful ways, develops approaches that significantly increase access for underrepresented groups, and proposes ways in which technology might be modified or redesigned to engage, address, and represent diverse populations. The project targets children and young people from groups underrepresented with technology, informal and formal educators, community groups and organizations, researchers, policymakers and funders, industry, and the public. Products include: a report on the state of access of underrepresented groups to technology; case studies; guides to increasing community access to technology; guidelines about how to be critical viewers, users, and makers of technology; report on the issues involved in producing diverse and equitable technology design; exemplars and ideas for diversifying technology design; suggestions for software publishers and industry; commissioned papers on issues of access and design for particular underrepresented groups; an agenda for action; and interactive World Wide Web site; and a popular press book that synthesizes the knowledge gained through this project.
DATE:
-
TEAM MEMBERS:
ellen wahlYolanda GeorgeEric JollyLaura JeffersAndres Henriquez
resourceprojectProfessional Development, Conferences, and Networks
Science Learning, Inc. will plan and carryout a two day conference that will bring together researchers, practitioners and policy makers in an effort to seek to better understand the workings of the informal science education infrastructure. Being promoted as a seminal event for defining and understanding the role of informal science education infrastructure in facilitating public understanding of science, conference participants will better define and delineate the informal science education infrastructure, hear about studies examining the nature and function of the informal science education infrastructure, learn about research models in other fields that are related to this question, and look toward the future by proposing studies and approaches to understanding this infrastructure even better. This is an outgrowth of a projected ten-year research study conducted for LA's California Science Center looking at the impact of a major urban science center on its community. This conference will be held in association with the May, 1998 annual meting of the American Association of Museums. Participants will apply to attend; it is anticipated that approximately 100 individuals will be selected. The conference proceedings will be published and broadly dissemination after the conference. It will include the nine formal papers presented at the conference along with summaries of the small groups' sessions and conclusion. The James Irvine Foundation and the California Science Center will provide additional support for this conference.