This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
This mixed-methods evaluation, which was conducted at the request of the museum’s Communications department, answers two questions about a suite of special family events at the Burke Museum. First, this project sought to develop a profile of Family Day visitors – including any differences in audiences across individual events, and how visitors were receiving information about the events. Second, this evaluation sought to explore visitors’ expectations of and experiences at the events. Specific evaluation questions included the extent to which expectations and experiences aligned with one
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TEAM MEMBERS:
Emily CraigBetsy O'BrienRenae YoungsBurke Museum of Natural History and Culture
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the 2007 Cambridge Science Festival. The festival was the first of its kind in the United States and was held for nine days, offering a wide range of science- and technology-related activities throughout Cambridge, Massachusetts. Patterned after science festivals in Europe, it was a public celebration that sought to make science accessible, interactive and FUN, and highlight the excitement of discovery and the impact of science in all our lives. Families and school-aged youth in the community were target audiences for the
Storyland: A Trip Through Childhood Favorites (Storyland) brings seven beloved picture books to life in a 1,500 square foot exhibition at the Minnesota Children’s Museum (MCM) from September 2011 through early February 2012. Designed and developed by MCM through an IMLS grant, Storyland is aimed at children newborn through 8 years old and the adults in their lives. The books featured in the exhibit include: The Tale of Peter Rabbit (Potter), If You Give A Mouse A Cookie (Numeroff), Chicka Chicka Boom Boom (Martin and Archambault), The Snowy Day (Keats), Tuesday (Wiesner), and Where’s Spot?
The Nelson-Atkins Museum of Art's Mobile Guide program will offer visitors a new way to interact with the Museum's collections by creating audio and visual content that will be delivered through a mobile-optimized Web site (www.naguide.org). The program, available through a user's own mobile device or via iPod Touch players made available, reflects the Museum's commitment to digital interpretation and its larger goal of broadening public accessibility to its collections. This evaluation is part of the larger Mobile Guide project funded through an Engaging Communities grant awarded from the
The Take Two Institutional Research Study was an ethnographic case study of the contributions of Web 2.0 philosophy and technologies to museum practice and staff development at the Museum of Life and Science in Durham, North Carolina. It used a naturalistic methodology to investigate staff members' relationships with each other and their publics as the Museum developed and embraced a philosophy of Web 2.0 experimentation, shared authority, and co-creation. An important element in developing Web 2.0 culture at the Museum of Life and Science was leadership that encouraged experimentation and
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a
The Denver Art Museum (DAM) contracted Randi Korn & Associates, Inc. (RK&A) to study its young adults. The study, funded by the Institute of Museum and Library Services (IMLS), provides a profile of the young adult audience, including their demographics, behaviors, perceptions, and values. The DAM intends to use the results of the study to inform future programming and communication with DAM's young adult visitors. RK&A employed two data collection strategies: standardized questionnaires administered online at Surveymonkey.com to program participants and telephone interviews with core program
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Denver Art Museum
This report describes the findings of an evaluation of the K-5 school tour program at the Frye Art Museum in Seattle, Washington. These school tours observed in this study are based in the methods of the educational model of Visual Thinking Strategies (VTS), but take place during hour-long tours in the galleries, rather than repeatedly over longer periods of time, and are integrated with other questions, information, and activities developed specifically at the Frye. The findings reveal positive correlations between the use of VTS questions by gallery guides and desired student participation
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TEAM MEMBERS:
Valerie GrabskiLauren LeClaireAmanda Mae BomarFrye Art Museum