The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
This evaluation of Mysteries of Çatalhöyük was commissioned by the Science Museum of Minnesota to provide objective feedback about the character of visitors’ experiences in this exhibition. The process of investigating visitors’ experiences included assessing and analyzing the extent of their use of the exhibition, awareness and perception of the interpretive messages presented, reactions to selected exhibit features, satisfaction with the experience, and characteristics of the audience who chose to see it; of these topics, the analysis of interpretive messages was considered to have primary
In this chapter, we argue that the understanding of objects that children of different ages brings to the museum setting offers a unique perspective. Little direct work on this topic has been conducted in museums. However, there is a body of related work to be found in contemporary studies of children's emerging understanding of the natural and artificial worlds that can be used to develop a framework for understanding how children might approach the world of museum objects. Recent evidence on the development of children's thinking on this subject is presented in the larger context of the
This chapter discusses learning through the manipulation of three-dimensional objects. The opportunity to touch and interact with objects is helpful for young children as they attempt to understand abstract concepts and processes. How might parents guide children in coming to understand the complex and abstract symbolic nature of representational objects?
In this chapter we introduce the notion of islands of expertise, explore links between related socio-cultural and information processing theory, and overview a study of family conversations while parents and children look at authentic and replica fossils in a museum.
Museums are excellent locations for testing ubiquitous systems; the Exploratorium in San Francisco offers a unique and challenging environment for just such a system. An important design consideration is how users switch between virtual and physical interactions.
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TEAM MEMBERS:
Margaret FleckMarcos FridEamonn O'Brien-StrainRakhi RajaniMirjana Spasojevic
There are few studies concerning museum visitors' understanding of skeleton exhibits and whether such exhibits increase their understanding of the zoology displayed. An exhibition focused on the diversity of vertebrate skeletons and arranged according to the mode of locomotion was set up in Naturalis, the National Natural History Museum of The Netherlands, in Leiden. A prototype explaining the principal components of the skeleton was designed for each type of locomotion, for example, wrigglers, flyers, walkers, crawlers, swimmers. In addition, a panel provided in front of the exhibit case for
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TEAM MEMBERS:
Sue TunnicliffeManon Laterveer-de Beer
One method for studying visitors in museums is to audiotape their conversations while videotaping their behavior. Many researchers inform visitors of the recordings by posting signs in the areas under scrutiny. This study tests the assumptions underlying that method—that visitors notice, read, and understand such signs. Signs were posted at the entrance to an Exploratorium exhibit which was being audio- and videotaped. Researchers interviewed 213 adult visitors as they exited the exhibit. The interviews revealed that 75 percent of the visitors had read and understood the sign. Of the 52
This article transcribes remarks given by Willard L. Boyd at the Visitor Studies Association Annual Conference in Orlando on August 3, 2001. Boyd discusses the complexities and challenges of museums as centers of public learning based on his experience as the director of the Field Museum in Chicago.
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
This article discusses a Visitor-Center Evaluation Hierarchy that illustrates the relationships between evaluation needs and various methodologies that, in turn, yield a variety of visitor data important to educators, marketers, evaluators, administrators, and program funders. It includes discussions about the utility of the hierarchy, implications of data gathering at each level, issues related to measurement and sampling, and a list of resources for further discovery.