In this message from the President of VSA, Ross J. Loomis introduces this issue of "Visitor Studies Today!" and discusses a few relevant topics including student involvement in visitor studies and VSA housekeeping items (conference, committee nominations).
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Ross Loomis
resourceresearchProfessional Development, Conferences, and Networks
In this article, Ellen Giusti, exhibition evaluator at AMNH and the AAM Committee on Audience Research and Evaluation (CARE) Chair, discusses proceedings from the 1999 Annual AAM National Program Committee Meeting in Cleveland as well as plans for next meeting and updates on AAM organizational issues.
In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
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Paulette M. McManusVisitor Studies Association
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
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Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
Questionnaires are used by faculty develpers, administrators, faculty, and students in higher education to assess need, conduct resarch, and evaluate teaching or learning. While used often, questionnaires, may be the most misused method of collecting information, due to htep toential for sampling error and nonsampling error, which includes questionnaire design, sample selection, nonresponse, wording, social desirability, recall, format, order, and context effects. This article ffers methods and strategies to minimize these errors during questionnaire development, discusses the improtance of
The Please Touch Museum is requesting $684,602 for the development of educational resource materials in science and mathematics for four-year old children, and training for their parents and teachers in Head Start and other daycare programs. This 44 month project will develop, test, and produce six materials-based science and math activity kits, science training workshops for parents and daycare educators, and related family materials and events. It will culminate in a national dissemination program to promote more effective preschool science and math education through materials- based science inquiry and increased professional relations between educators in youth museums and daycare centers.
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Marzy SykesRenee HenryTracey Prendergast
The Exploratorium is developing a model program that demonstrates the vital role science museum exhibits can play in supporting formal science education reform. The development of exhibitions and enhancement activities is based on the Science Framework for California Public Schools and the emerging National Science Education Standards. The project includes: A series of four museum exhibitions (with a total of 60 exhibits) based on the Science Framework themes of Patterns of Change, Stability, Scale and Structure, and Systems and Interactions Publications (Exhibit Guides and Pathways) for each collection A series of workshops and evening events for teachers, families and students A symposium, video and Internet resource for museum and education professionals An important feature is an information desk and resource kiosk to inform teachers, parents and the general public about science education reform efforts. The project aims at 5,000 teachers, 32,000 parents and caregivers, 140,000 students and 1,320,000 members of the general public.
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
"The Connecticut Museum Collaborative for Science Education" is teacher enhancement program that will serve approximately 5,000 middle school teachers (and their students) from throughout Connecticut over a three-year program period. The proposed program has been developed cooperatively by four of Connecticut's Science Museums and Centers (The Discovery Museum, The Maritime Center at Norwalk, Mystic Marinelife Aquarium, and Talcott Mountain Science Center), in consultation with the school districts they serve and the Connecticut Academy for Education in Mathematics, Science, and Technology, the State's leadership organization solely devoted to enhancing education in mathematics, science, and technology. The Collaborative seeks to enliven and enhance the teaching of science, mathematics, and technology by drawing upon the resources of Connecticut's science-rich institutions and related businesses and industry. The proposed project will provide direct services to a core group of 72 middle school teachers and their students in eight urban and suburban school districts at the four participating museums and in their classrooms, as well as teacher training, curriculum development, and networking activities. Larger numbers of teachers and their students will be served through a planned series of interactive video teleconferences. A theme-based approach will be followed in which the unifying theme of "Earth Resource Monitoring" will serve to connect the activities at the four cooperating museums. The central concept of the project is collaboration among museums throughout the state to provide a bridge between science-rich institutions and the schools for teacher enhancement, curriculum improvement, and student enrichment. Special program components involve the participation of business and industry through "Video Field Trips", and parents through a "Family Science" activity. The involvement of the Connecticut Academy for Education in Mathematics, Science and Technolo gy as a member of the "Connecticut Collaborative" provides a direct link for integration of project activities into Connecticut's NSF-funded Statewide Systemic Initiative.
The Franklin Institute proposes to establish the Science Learning Network (SLN), a unique online collaborative of science museums, industry and schools to support the teaching and learning of science, mathematics and technology (SMT) in grades K-8. The SLN will integrate the educational resources offered by science/technology centers with the power of telecomputing networking to provide powerful new support for teacher development and science learning. By December 1997 the SLN will develop and evaluate the following: UniVERSE - an online SMT database and software package which will provide interactive capabilities to actively and intelligently assist K-8 classroom teachers in their Internet explorations, much like an electronic "librarian." Online Museum Collaborative - a national consortium of science museums (The Franklin Institute, the Exploratorium, Oregon Museum of Science and Industry, Museum of Science - Boston, and Science Museum of Minnesota) that will pool their resources and expertise to create online assets and provide ongoing professional development on telecomputing networking for precollege SMT teachers. Online Demonstration Schools - a network of K-8 schools, working in collaboration with consortium museums and Unisys Corporation volunteers as demonstration sites for online teaching and learning in SMT. Over the course of three years, the SLN will provide direct support to 180 teachers and 3,000 K-8 students in the online demonstration schools. Through existing teacher networks, each museum will offer professional development for an additional 200 teachers each year. The Urban Systemic Initiatives in Philadelphia and Miami offer the potential for broader, systemic impact in those cities. By the end of the grant period, the SLN will provide field- tested models of a new kind of online SMT community through the collaboration of science museums with industry and schools. The sustainable impact of the SLN will be assured by UniVERSE's status as a publicly accessible database and software package and the development of the national consortium of online museums, whose network resources will be made available on an ongoing basis to educators. The three-year formative development of the online demonstration schools will contribute vital data to precollegiate school reform in SMT, showing how schools build capacity to become members of the online community and demonstrating how teaching and learning are enhanced by online resources. Unisys Corporation has pledged its support to this project and will provide matching funds for up to 40% of the total NSF award.
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Stephen BaumannWayne RansomPaul Helfrich
Five small science museums will form "TEAMS (Traveling Exhibits at Museums of Science) Collaborative". The partners include the Montshire Museum of Science, Norwich, VT; The Catawba Science Center, Hickory, NC; Sciencenter, Ithaca, NY; Discovery Center Museum, Rockford, IL; and the Ann Arbor Hands-On Museum, Ann Arbor, MI. Each museum partner will develop a 1500 sq. ft. (140 m2) traveling exhibit that will include ten to fifteen interactive units and supporting graphics and will circulate to all members of the partnership. The exhibition topics are: AirPlay (Montshire Museum of Science, Dirt (Catawba Science Center), You Can Count On It (Sciencenter), Amusement Park Science (Discovery Center Museum), and Eureka Labs: Science from Head to Toe (Ann Arbor Hands-On Museum). Following the circulation among the consortium members, it is anticipated that the exhibits will circulate more broadly via the Association of Science-Technology Centers Traveling Exhibit's Program. In addition to developing these exhibits, the collaboration has an additional goals 1) focusing on the family audiences by working together to enhance the family science learning through the development of resources that can be used by families that are related to exhibition topics, 2) building institutional expertise in exhibit design, family programming, and evaluation; and 3) conducting research on family learning and sharing results with the field. Complementary materials and activities for teachers will also be developed for each exhibit.
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TEAM MEMBERS:
David GoudyCharles TrautmannSarah WolfMike SinclairJames FrenzaCynthia Yao