The goal of this evaluation was to determine how museum visitors responded to the museum's existing live animal exhibits and identify recommendations for their new Live Animal Garden exhibit.
The Museum of Science in Boston, Massachusetts is one of the world’s largest science centers and the most visited cultural institution in New England. Located in Science Park, a piece of land that spans the Charles River, the museum is conveniently situated close to Boston and Cambridge. The museum has more than 700 interactive exhibits and a number of live presentations offered daily. One of these daily shows include live animal presentations, where museum visitors can learn more about some of the many animals that the museum cares for in its live animal center. An evaluation of these live
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TEAM MEMBERS:
Sarah RosenthalKristina OhlSadia Sehrish IslamMaría José Brito Páez
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard