We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
A mixed-methods series of surveys were used to explore public literacy related to environmental science and sustainability in Indianapolis. Surveys also explored predictive variables including environmental identity, nature affinity, use of nature places as learning opportunities, and motivations for visiting nature spaces. An online, citywide consumer survey was distributed alongside a parallel identical survey of employees at a major science-based corporation to assess variation in knowledge, attitudes, and learning behaviors. This science-based corporation provides substantial support to
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John FraserSu-Jen RobertsNezam Ardalan