Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
The American Zoo and Aquarium Association (AZA) has dedicated Conservation Endowment Funds (CEF) to conduct a multi-institutional research project (MIRP) that will investigate the overall impact of visits to zoos and aquariums on visitors' conservation-related knowledge, attitudes, affect, and behavior. With oversight and input from MIRP Co-Principal Investigators and key advisors, the Institute for Learning Innovation [carried out] the following goals: 1. Conducting a literature review; 2. Developing an overall research plan, design and methodologies for conducting a multi-institutional
The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums. Written in clear, non-technical style, The Museum Experience gives museum professionals a thorough introduction to what is known about why people go to museums, what they do there, and what they learn. This book is an essential reference for all museum professionals concerned with communicating with the
Most environmental learning takes place outside of the formal education system, but our understanding of how this learning actually occurs is in its infancy. By surfing the internet, watching nature documentaries, and visiting parks, forests, marine sanctuaries, and zoos, people make active choices to learn about various aspects of their environment every day. Free-Choice Learning and the Environment explores the theoretical foundations of free-choice environmental education, the practical implications for applying theory to the education of learners of all ages, and the policy implications
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a
PROGRAM EVALUATION OF Climate Change and the Oceans Initiative: From Awareness to Action [2011] Monterey Bay Aquarium, Monterey, CA The Monterey Bay Aquarium contracted Randi Korn & Associates, Inc. (RK&A) to evaluate four new programs that were part of the Climate Change and the Ocean Initiative: From Awareness to Action. To increase awareness of the impact of climate change on the oceans, the Aquarium developed three live shows and trained guides to engage visitors in discussions about the issue. The guide-visitor interactions occurred in Hot Pink Flamingos: Stories of Hope in a Changing Sea
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
In this article, Sonal Bhatt, Assistant Director of Interpretation at the Wildlife Conservation Society (headquartered at the Bronx Zoo), describes the Zoo's Eco-restroom project, a multi-part experience that embodies their mission of conservation. Bhatt highlights the key features of Eco-restroom area, evaluation results, and lessons learned.
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Sonal BhattNational Association for Museum Exhibition
The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.
The Rhode Island Zoological Society will develop, prototype, install, and evaluate "Habitrek", a 3000 sq. ft. exhibit to be placed in their new Education Center. The center is a circular building and as visitors go through it they will encounter habitat displays of a Urban Providence, Woodlands, Wetlands, and Desert. In addition there will be giant scale replicas of a wormhole, a bat cave, a prairie dog colony, and a stream. Their intent is to use live animals, animal replicas and interactives to shift the visitor's emphasis from simply finding and identifying species to learning about habitats where animals live and where animals and humans often have to interact. In addition to the exhibits, several complementary educational activity packages will be developed. These include a family activity pack of activities that can be completed both at the zoo and in the home. They will relate many natural history stories not obvious from the exhibit alone. To streamline the development process, materials developed by the Bronx Zoo's Habitat Ecology Learning Program (an NSF-supported teacher enhancement activity) will serve as the basis for these family packs. The HELP materials will also serve as the basis for activities developed for use by teachers to complement the already existing Kits in Teaching Elementary Science (KITES) program (another NSF-supported program). The zoo also has cooperative programs with the Rhode Island Girl Scout Council and materials will be modified for their use as well. Of special interest is the attention that is being given to going beyond minimum ADA standards to make the exhibit broadly accessible. Ambient sound will be an important part of all exhibit settings, design considerations will be made for those with limited vision, and sightlines will be consistent with wheelchair standards, are a few examples. The anticipated exhibit opening is early 1998.