This is an evaluation study of a new installation of seven interactives in the Jungle Trails exhibition area of the Cincinnati Zoo & Botanical Garden. The formative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, three broad sub-questions will guide the study: (1) With what interactives did family groups choose to engage and why did they choose to engage? (2) In what ways do participants engage with the interactives and why? (3) What might enhance the interpretations in ways that
Research shows that the main motivation of people who come to zoos is to have quality time with their families. At the Cincinnati Zoo, we have placed a strategic focus on becoming more visitor-focused, with a commitment to better understanding their needs in a free-choice learning environment. This includes tailoring interpretive exhibits to engage families, our primary audience. Made possible with funding from a Museums for America grant from the Institute of Museum and Library Services, we underwent a two-year process of research, development and design, and evaluation to re-interpret the award-winning Jungle Trails exhibit with a focus on active family engagement. In Jungle Trails, guests journey along a path that winds through nearly two acres of jungle-type landscape, featuring African and Asian primates, including Sumatran orangutans, gibbons, and bonobos. The exhibit appeals to visitors' emotions and motivations through an innate connection we all have with our closest animal relatives. As they learn how primates survive in the jungle, new interpretive signage and family interactives encourage guests to wonder what it would be like if their family lived in the forest. Interactives present group challenges that our non-human primate relatives face every day. Together with their troop, guests use sticks to push a stone through a maze, test their memories to find fruit in a matching game, bang out a troop rhythm on a buttress root, and compete to see who is best at tying shoes without using their thumbs. They also try out more physical skills such as swinging across bars like a gibbon and balancing like a lemur on a mini-ropes course. Colorful and playful signage introduces guests to the animals from the first-person perspective of the animal and includes questions to prompt discussion of how the animal's life compares to their own. Interactive iPad kiosks at the orangutan, gibbon and bonobo exhibits allow them to engage deeper. Guests may choose to watch videos on taking care of the animals, read about the individual animals' personalities, learn how they can help save the species or build a super primate of their own. By the time families reach the end of the trail, they have participated in activities together that have brought them closer to their primate relatives, human and non-human. Evaluation found that families engage with the interactives as intended. When asked how they would describe Jungle Trails to a friend, the word most commonly used by guests was "fun", followed by those that indicate it was "interactive" and "educational". Once overlooked and often missed by guests, Jungle Trails is now a destination exhibit as summed up by a regular Zoo guest who noted: "I got bored with Jungle Trails. Now looking forward to coming again!" Jungle Trails received an Excellence in Exhibition Special Distinction, Exemplary Model of Creating Experiences for Social Engagement, from the American Association of Museums in 2014.
In the Communities of Learning for Urban Environments and Science (CLUES) project, the four museums of the Philadelphia-Camden Informal Science Education Collaborative worked to build informal science education (ISE) capacity in historically underserved communities. The program offered comprehensive professional development (PD) to Apprentices from 8-11 community-based organizations (CBO), enabling them to develop and deliver hands-on family science workshops. Apprentices, in turn, trained Presenters from the CBOs to assist in delivering the workshops. Families attended CLUES events both at the museums and in their own communities. The events focused on environmental topics that are especially relevant to urban communities, including broad topics such as climate change and the energy cycle to more specific topics such as animals and habitats in urban neighborhoods.
This poster was presented at the 2014 AISL PI Meeting in Washington DC. It describes the CLUES project that provides STEM education opportunities to families.
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TEAM MEMBERS:
New Jersey Academy for Aquatic SciencesBarbara Kelly
resourceresearchProfessional Development, Conferences, and Networks
This White Paper summarizes the work of C-COVES, a two-year IMLS-funded project designed to Create a Collaboration for Ongoing Visitor Experience Studies. Specifically, C-COVES was intended to research the feasibility of creating a multi-institutional network of science centers across the country united in studying the visitor experience within and across organizations nationwide. In August of 2013, 27 museum professionals from 11 science centers ranging in size, community context, and evaluation capacity, as well as 3 consulting or industry organizations, came together to elaborate the
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TEAM MEMBERS:
Museum of Science, BostonRyan Auster
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
This analysis of visitors’ experience of the "Congo Gorilla Forest" exhibition at the Wildlife Conservation Society’s Bronx Zoo was commissioned to investigate how this 15 year old exhibition is perceived by visitors, and if things have changed since an original summative evaluation in 1999-2000. Questions of particular interest were: 1. Have the characteristics of visitors seeing this exhibition changed? Has awareness or interest in environmental concepts changed? 2. Is the exhibition still appealing to visitors? 3. Are exhibit components such as the film and Conservation Choices Computers
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
"Let's Talk" will bring together professionals who are engaged in facilitating, evaluating or studying dialogue in STEM and history-based institutions for a symposium in Summer of 2015 structured as a 'meta-conversation' about what we know about dialogue. The project addresses the lack of a generalizable body of knowledge about dialogue, the need for instructional models and theory to inform the use of Dialogue programming, and the opportunity to prepare future museum professionals. Co-PI's: Kris Morrissey and Robert Garfinkle. Key activities include: Research Synthesis Paper; Symposium of professionals across STEM and history-based museums; Development of theory-based resources.