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resource project Public Programs
The Wildlife Conservation Society and Good Shepherd Services (a youth development and education agency) are implementing and evaluating a school-to-career model program that consists of afterschool and weekend programming for high school students at four New York City area zoos and an aquarium, followed by post-participation tracking, support, and mentoring. The goal is to promote affective, cognitive and behavioral outcomes among 150 low-income minority youth necessary to pursue careers in the wildlife sciences.

The Bridging the Gap project is (1) developing a science career program that includes hands-on, technology-enriched, science learning experiences at zoos/aquaria; career building services, mentoring, and long-term tracking and support, (2) forming a community of minority students who have the knowledge and skills to pursue wildlife careers, (3) generating research findings on the short-term and long-term effectiveness of the program, and (4) disseminating information about the project's resources and findings to other informal science education institutions around the nation for replication. The evaluation plan measures a variety of outputs, outcomes and impacts that include short-term and long-term cognitive and affective variables. Data collection methods include student activity monitoring and pre-post testing.

The project addresses a compelling personnel issue documented by the American Zoo and Aquarium Association - the small number of minority science professionals working in zoos and aquariums. Because few programs currently exist to help minority students enter the wildlife science professions, this project fills an important programmatic need and serves as a model workforce program that can be replicated by other informal science education organizations around the country. The project's key strategic impact is its capacity to broaden participation in the wildlife sciences by expanding the science professional pipeline beginning in high school.
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TEAM MEMBERS: Karen Tingley Chanda Bennett Don Lisowy Brian Johnson Emily Stoeth Courtney Wiggins
resource project Public Programs
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo
resource project Public Programs
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource evaluation Public Programs
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource research Public Programs
With support from the Institute of Museum and Library Services, the Mathematics in Zoos and Aquariums project worked with zoo and aquarium staff members to integrate mathematical concepts into the interpretation of living collections. Over two years, the project developed three activities related to logic, measurement, and data analysis and conducted workshops with over 400 staff from 124 institutions. In refining the workshop model and conducting evaluation, we found that most staff increased their comfort with and use of math-based activities and that the goals of the participants and the
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resource project Media and Technology
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
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TEAM MEMBERS: Chicago Zoological Society Lisa-Anne DeGregoria Kelly Alejandro Grajal Michael E. Mann Susan R. Goldman
resource evaluation Public Programs
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS: Lissa Kramer Colleen Lenahan Hal Kramer Seattle Aquarium
resource evaluation Public Programs
What motivates kids to take multiple programs at the Minnesota Zoo? What makes Minnesota Zoo programs so comfortable and engaging that some kids just keep coming back? How do these experiences support kids’ interest in animals and wildlife conservation? The Minnesota Zoo (MN Zoo) offers over a dozen educational programs for youth tailored to encourage exploration of “what makes the MN Zoo tick.” After 10 years of programming for hundreds of youth, a cluster of youth return again and again to learn more about animal care, wild wildlife conservation, zoo work, and volunteer opportunities
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TEAM MEMBERS: Minnesota Zoo Cheryl Kessler
resource research Public Programs
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop
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TEAM MEMBERS: The Ocean Project