The Museum of Science in Boston, Massachusetts is one of the world’s largest science centers and the most visited cultural institution in New England. Located in Science Park, a piece of land that spans the Charles River, the museum is conveniently situated close to Boston and Cambridge. The museum has more than 700 interactive exhibits and a number of live presentations offered daily. One of these daily shows include live animal presentations, where museum visitors can learn more about some of the many animals that the museum cares for in its live animal center. An evaluation of these live
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TEAM MEMBERS:
Sarah RosenthalKristina OhlSadia Sehrish IslamMaría José Brito Páez
This game is used to measure whether program participation helps to evelop the child’s ability to accurately predict or infer an animal’s emotional state.
This observational framework can be used with different group types (e.g. family, school group, adult couple, individual, etc.) and across diverse settings such as with public program audiences, camps, or guests at animal exhibits. The framework includes expressions of empathy and related emotions, such as curiosity or appreciation.
The Monterey Bay Aquarium is planning to redesign existing conservation-related interactives as well as add new experiences on the Aquarium floor. In preparation for this project, the Aquarium sought to gain a better understanding of visitors’ awareness of and engagement in conservation-related actions and responses to conservation-related messaging. The Aquarium contracted with MWA Insights to conduct a front-end evaluation study to help inform the planning for these conservation stations. Specifically, the evaluation sought to understand:
Are visitors aware of issues affecting the
The evaluation study supports the project Distance Learning Education Programs at the Saint Louis Zoo. To better understand what teachers want and need, and the characteristics of the settings in which their students learn, the Zoo conducted an online survey of the teachers of students with special needs in May 2014. The purpose of this evaluation was to clarify and expand the survey findings to support the design, development, and implementation of the Zoo distance learning curriculum so that it works effectively across a variety of school settings for K12 students with special needs and
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset