The idea of using communication research to develop natural resources histories has been documented in several studies, but I contend that these methods are largely underutilized. The point of this paper is to demonstrate how the use of one communication research method—lengthy personal face-to-face interviews analyzed with qualitative methods—can aid efforts to develop histories pertaining to the environment.
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS:
Mark ShelleyDavid EliscoTierney Thys
The Astronomical Society of the Pacific, in collaboration with the Institute for Learning Innovation, will implement "Sharing the Universe." This research and implementation project is designed to include both a comprehensive, two-phased research component, as well as a large-scale national dissemination. The intended impacts are to improve the quality and effectiveness of informal science education activities provided by amateur astronomers; increase the frequency of public engagements in astronomy; and broaden the variety of events and diversity of the outreach to include underserved and underrepresented audiences. The project will create a community of practice using club leaders to improve astronomy clubs nationwide through research tools, training and outreach skills. Project deliverables include Phase I research which is designed to gain an understanding of how outreach-orientated clubs function and identify strategies that make successful clubs effective. Phase II will examine a core group of 20 clubs in detail to further understand the outreach culture while using interventions developed from the Phase I results such as a training DVD, Online Resource Library, Outreach Toolkit and a robust community of practice. The final deliverable will be the dissemination of proven strategies and best practices revealed by the research to 200 diverse astronomy clubs across the country. Strategic impact will be realized in increased outreach capacity among amateur astronomers and a strong model for astronomy clubs with proven best practices and resources. It is anticipated this project will reach more than 4,400 amateur astronomers and indirectly impact more than one million Americans in astronomy clubs in four years. Inverness Research will conduct the summative evaluation of the project.
There is a drive for more scientists to engage with the lay public. The authors used an augmented version of the theory of planned behavior and identified three factors that predicted scientists' intentions to participate in public engagement activities, over and above their past actions: attitude (whether participation was regarded as positive), perceived behavioral control (beliefs about whether participation was under their control), and descriptive norms (whether scientists believe their colleagues participate). Factors such as career recognition and time constraints did not significantly
In the past five years, informal science institutions (ISIs), science communication, advocacy and citizen action groups, funding organizations, and policy-makers in the UK and the USA have become increasingly involved in efforts to promote increased public engagement with science and technology (PEST). Such engagement is described as taking place within the context of a “new mood for dialogue” between scientific and technical experts and the public. Mechanisms to increase PEST have taken a number of forms. One of the most visible features of this shift towards PEST in ISIs is the organization
'The Breathing City' is an Arts & Science collaboration between Urban Meteorologist, Dr Janet Barlow (University of Reading); Designer Chris Rose (University of Brighton); and Composer Holger Zschenderlein (University of Brighton). It centres on developing multi-sensory perspectives based on the interpretation and representation of scientific data.
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Janet BarlowChris RoseHolger Zschenderlein
This Nanoscale Science and Engineering Center (NSEC) is a collaboration among Harvard University, the Massachusetts Institute of Technology, the University of California—Santa Barbara, and the Museum of Science—Boston with participation by Delft University of Technology (Netherlands), the University of Basel (Switzerland), the University of Tokyo (Japan), and the Brookhaven, Oak Ridge, and the Sandia National Laboratories. The NSEC combines "top down" and "bottom up" approaches to construct novel electronic and magnetic devices with nanoscale sizes and understand their behavior, including quantum phenomena. Through a close integration of research, education, and public outreach, the Center encourages and promotes the training of a diverse group of people to be leaders in this new interdisciplinary field.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the second season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. (GRG also served as the external evaluator for NOVA scienceNOW during Season One). In addition to the television series, WGBH-TV developed a companion website, a series of high school classroom activities, and a Science Cafe outreach initiative, designed to discuss, in non-academic environments, the latest developments in science. The Season Two evaluation included: 1) a viewer study
Explore Evolution is a three-year project that uses a combination of traveling exhibits and activity kits to introduce the concept of evolution to museum audiences and 4-H groups. Six museum partners will collaborate on the development of eleven interactive exhibit modules on the following topics: disease in humans, eye development in animals, fruit fly diversity, sexual selection, hominoid development and extinction. The museum consortium includes the Kansas Museum and Biodiversity Center, Museum of the Rockies (MT), Sam Noble Oklahoma Museum of Natural History, Science Museum of Minnesota, University of Nebraska State Museum and the Exhibits Museum of the University of Michigan. The inquiry-based activity kits will be modeled after the University of Nebraska-Lincoln's "Wonderwise" kits, funded in part by NSF, and designed for middle school audiences. An "Explore Evolution" website will be launched to support the exhibits and activity kits. Dissemination will occur through museum education programs as well as a consortium of 4-H programs in Iowa, Minnesota, Montana, Michigan, Nebraska and Wyoming. It is anticipated that more than 1.8 million museum visitors and 800,000 4-H members will participate in this project.
The Science Museum of Minnesota would like to create a network of partnerships between the museum and small community-based science organizations (CBSOs). CBSOs will receive professional development workshops to increase their capacity to produce high quality exhibits and publications and offer effective science programming. A team from each science organization will participate in a 12-hour skills development workshop to cover such topics as exhibit development, audience research, science communication and program development. A workshop "tool kit" will capture the essence of the training workshops and be made available to other museums. Each team will develop a small traveling exhibit and supporting materials. Annual Science Summit programs will showcase the CBSOs to the general public, museum visitors and students, while a CBSO Roundtable will invite the participants to explore collaborations and programming strategies. An online database will be created and a complimentary printed resource guide of all local CBSOs will be available to the public. The model will be tested at two small science centers, the Kirby Science Discovery Center in Sioux Falls, SD, and at the Headwaters Science Center in Bemidji, MN. It is anticipated that 72 organizations and 450 CBSO staff members will be served by this project, in addition to over 5,000 members of the general public.
This project proposes using three complementary strategies to engage, inform and inspire large audiences. (1) A national tour called "Stories from a Changing Planet" that will include in-person presentations and hands-on activities by Polar scientists at science centers, museums, libraries and schools across the country. (2) the "HiDef video Science Story Capture Corp" team of professional videographers HD footage will be made available as public domain materials accessible to government research agencies, universities,science centers and others. (3) Video and Audio podcasts distributed throught iTunes, google, Yahoo and IPY websites. The project will have front end, formative and summative evaluations.