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resource project Exhibitions
The Montana Natural History Center, in collaboration with the University of Montana, will develop an exhibit to showcase a selection of the university's extensive fossil collection. This new exhibit will help create inclusive, inquiry-based, educational opportunities for preschoolers through adults. University faculty will guide specimen interpretation and story development. The exhibit will explore modern research into evolution in a time of climate change, sharing ongoing university research and highlighting STEM careers and citizen science work. The project is based on interests identified through surveys, museum visitor recommendations, and a member focus group.
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TEAM MEMBERS: Drew Lefebvre
resource research Public Programs
The Swinomish Indian Tribal Community developed an informal environmental health and sustainability (EHS) curriculum based on Swinomish beliefs and practices. EHS programs developed and implemented by Indigenous communities are extremely scarce. The mainstream view of EHS does not do justice to how many Indigenous peoples define EHS as reciprocal relationships between people, nonhuman beings, homelands, air, and waters. The curriculum provides an alternative informal educational platform for teaching science, technology, engineering, art, and mathematics (STEAM) using identification, harvest
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TEAM MEMBERS: Jamie Donatuto Larry Campbell Diana Rohlman Joyce K. LeCompte Sonni Tadlock
resource evaluation Media and Technology
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS: Jean Hiebert Larson Chandra Lewis Corynn Del Core
resource project Public Programs
Exploratorium’s The Phenomenal Genome: Evolving Public Understanding of Genetics in the Post-Mendelian Era project addresses the increasing need to develop genomic literacy in the public at large. The explosion of genomics research over the past two decades has led to an increasingly complex picture of the determinants of human health and human phenotypes, and the applications of this research are now making their way into the clinic, the media, and the hands of consumers. The goal of this project is to create a model for increasing genomic literacy through Informal Science Education programming (ISE), creating a pathway for better decision making for the health of individuals and society at large. The Phenomenal Genome focuses on general science museum visitors and teachers of middle and high school students.

The core of the Exploratorium’s approach to science education is the creation of intriguing, provocative and investigable phenomena that are experienced directly and personally through exhibits, facilitated explorations, programs, and teacher professional development. Over two years, we will develop, test, and iterate inquiry-based professional development to help teachers develop understanding and integrate the principles of contemporary genomics and genetics into their classrooms. 120 middle and high school teachers will be served during this period, and many more beyond that, as the activities and workshops developed become a regular part of our teacher professional development programming. A learning scientist specializing in teacher learning will conduct research to determine which approaches and experiences are most effective for this context, and why.

In a parallel process, we will develop and test exhibits and experiences on the museum floor for museum visitors, using a similar iterative process of prototype testing with an embedded learning scientist to study visitor learning. We plan to define the approaches that work across audiences and contexts, as well as those that work best in particular contexts.

Through this work, we will develop new resources for teaching and learning contemporary genomics and genetics, and identify promising practices in communicating contemporary genomics and genetics in informal spaces across audiences. We will disseminate our findings via conferences, peer-reviewed articles, and workshops for the ISE community.
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TEAM MEMBERS: Hilleary Osheroff Kristina Yu
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore
resource project Media and Technology
A team of experts from five institutions (University of Minnesota, Adler Planetarium, University of Wyoming, Colorado State University, and UC San Diego) links field-based and online analysis capabilities to support citizen science, focusing on three research areas (cell biology, ecology, and astronomy). The project builds on Zooniverse and CitSci.org, leverages the NSF Science Gateways Community Institute, and enhances the quality of citizen science and the experience of its participants.

This project creates an integrated Citizen Science Cyberinfrastructure (CSCI) framework that expands the capacity of research communities across several disciplines to use citizen science as a suitable and sustainable research methodology. CSCI produces three improvements to the infrastructure for citizen science already provided by Zooniverse and CitSci.org:


Combining Modes - connecting the process of data collection and analysis;
Smart Assignment - improving the assignment of tasks during analysis; and
New Data Models - exploring the Data-as-Subject model. By treating time series data as data, this model removes the need to create images for classification and facilitates more complex workflows. These improvements are motivated and investigated through three distinct scientific cases:
Biomedicine (3D Morphology of Cell Nucleus). Currently, Zooniverse 'Etch-a-Cell' volunteers provide annotations of cellular components in images from high-resolution microscopy, where a single cell provides a stack containing thousands of sliced images. The Smart Task Assignment capability incorporates this information, so volunteers are not shown each image in a stack where machines or other volunteers have already evaluated some subset of data.
Ecology (Identifying Individual Animals). When monitoring wide-ranging wildlife populations, identification of individual animals is needed for robust estimates of population sizes and trends. This use case combines field collection and data analysis with deep learning to improve results.
Astronomy (Characterizing Lightcurves). Astronomical time series data reveal a variety of behaviors, such as stellar flares or planetary transits. The existing Zooniverse data model requires classification of individual images before aggregation of results and transformation back to refer to the original data. By using the Data-as-Subject model and the Smart Task Assignment capability, volunteers will be able to scan through the entire time series in a machine-aided manner to determine specific light curve characteristics.


The team explores the use of recurrent neural networks (RNNs) to determine automated learning architectures best suited to the projects. Of particular interest is how the degree to which neighboring subjects are coupled affects performance. The integration of existing tools, which is based on application programming interfaces (APIs), also facilitates further tool integration. The effort creates a citizen science framework that directly advances knowledge for three science use cases in biomedicine, ecology, and astronomy, and combines field-collected data with data analysis. This has the ability to solve key problems in the individual applications, as well as benefiting the research of the dozens of projects on the Zooniverse platform. It provides benefits to researchers using citizen scientists, and to the nearly 1.6 million citizen scientists themselves.

This award by the Office of Advanced Cyberinfrastructure is jointly supported by the Division of Research on Learning in Formal and Informal Settings, within the NSF Directorate for Education and Human Resources.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Gregory Newman Subhashini Sivagnanam Laura Trouille Sarah Benson-Amram Jeff Clune Lucy Fortson Craig Packer Christopher Lintott Daniel Boley
resource evaluation Museum and Science Center Programs
The Museum of Science, Boston’s Research and Evaluation Department conducted a summative evaluation of The Hall of Human Life (HHL) exhibition. This 9,700 square foot exhibition is geared towards older children and adults. It is focused on human biology and human health with the main message, “Human beings are changing in a changing environment.” Visitors are able to use their own bodies and behaviors to understand biological mechanisms. Unique to this exhibition, visitors are able to use scannable wristbands to record and compare personal data with other Museum visitors to learn about their
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resource evaluation Exhibitions
Merging art and science, "Self Reflected" aims to communicate the incredible complexity of the neural signaling in our brains that makes us who we are. The artists, Dr. Greg Dunn and Dr. Brian Edwards, invented a novel technique called reflective microetching to simulate the microscopic behavior of neurons in the viewer’s brain as they observe this work of art. "Self Reflected" is currently on display in the Your Brain exhibit at The Franklin Institute in Philadelphia. This summative evaluation study explores museum visitors’ behavior, reactions, and learning outcomes as they interact with
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TEAM MEMBERS: Jayatri Das Alexa Beacham Rachel Swenarton
resource research Media and Technology
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.
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TEAM MEMBERS: Giancarlo Sturloni
resource research Public Programs
This essay reflects on three figures that can be used to make sense of the changing nature of public participation in the life sciences today: outlaws, hackers and Victorian gentlemen. Occasioned by a symposium held at UCLA (Outlaw Biology: Public Participation in the Age of Big Bio), the essay introduces several different modes of participation (DIY Bio, Bio Art, At home clinical genetics, patient advocacy and others) and makes three points: 1) that public participation is first a problem of legitimacy, not legality or safety; 2) that public participation is itself enabled by and thrives on
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TEAM MEMBERS: Christopher Kelty
resource research Media and Technology
In this essay, I argue that the rise of personal genomics is technologically, economically, and most importantly, discursively tied to the rise of network subjectivity, an imperative of which is an understanding of self as always already a subject in the network. I illustrate how personal genomics takes full advantage of social media technology and network subjectivity to advertise a new way of doing research that emphasizes collaboration between researchers and its members. Sharing one’s genetic information is considered to be an act of citizenship, precisely because it is good for the
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TEAM MEMBERS: Marina Levina
resource research Media and Technology
Mouse-related research in the life sciences has expanded remarkably over the last two decades, resulting in growing use of the term “mouse model”. Our interviews with 64 leading Japanese life sciences researchers showed heterogeneities in the definition of “mouse model” in the Japanese life sciences community. Here, we discuss the implications for the relationship between the life sciences community and society in Japan that may result from this ambiguity in the terminology. It is suggested that, in Japanese life sciences, efforts by individual researchers to make their scientific information
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TEAM MEMBERS: Jin Higashijima Kae Takahashi Kazuto Kato