We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
A mixed-methods series of surveys were used to explore public literacy related to environmental science and sustainability in Indianapolis. Surveys also explored predictive variables including environmental identity, nature affinity, use of nature places as learning opportunities, and motivations for visiting nature spaces. An online, citywide consumer survey was distributed alongside a parallel identical survey of employees at a major science-based corporation to assess variation in knowledge, attitudes, and learning behaviors. This science-based corporation provides substantial support to
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TEAM MEMBERS:
John FraserSu-Jen RobertsNezam Ardalan
The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later
As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except gender) were unrelated to topic appeal. Interest in each research topic was not influenced by age; educational level; minority/majority grouping; total household income; occupational status; and perceived need for science knowledge in one's employment
The Denver Art Museum (DAM) contracted Randi Korn & Associates, Inc. (RK&A) to study its young adults. The study, funded by the Institute of Museum and Library Services (IMLS), provides a profile of the young adult audience, including their demographics, behaviors, perceptions, and values. The DAM intends to use the results of the study to inform future programming and communication with DAM's young adult visitors. RK&A employed two data collection strategies: standardized questionnaires administered online at Surveymonkey.com to program participants and telephone interviews with core program
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Randi Korn & Associates, Inc.Denver Art Museum
Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, The Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors were statistically indistinguishable from the general public with regards to their attitudes toward global warming. By using this national study, we were able to interpret our visitors' knowledge and attitudes with respect to national trends and make
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Molly PhippsScience Museum of Minnesota
With the support of a Wallace Excellence Award, the Isabella Stewart Gardner Museum (the Gardner) contracted with Randi Korn & Associates, Inc. (RK&A) to study its young adult visitors. The study is part of an initiative to engage young adults between 18 and 34 years old, and to create conditions for a compelling experience at the Gardner that will foster continuing relationships with the Museum. Data for this study were collected from in-depth interviews with 55 groups of young adult visitors (184 individuals) between 18 and 43 years of age. After the interview, each participant completed
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Randi Korn & Associates, Inc.Isabella Stewart Gardner Museum