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resource evaluation Public Programs
The NSF-funded project titled An Informal Learning Model of Genetic and Genomic Education for Adult Bilingual Learners, was led by Joanne Sandberg, PhD. The project included three phases: Phase I: Investigation of knowledge and beliefs about transmission of traits, genetic and genomic concepts, gene-environment interactions, and environmental exposures in Latinx adults born in Mexico or Central America and who have limited literacy. Phase II: Development of two educational interventions in Spanish that address: Information about environmental exposures that can be detrimental to
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TEAM MEMBERS: Louisa Stark
resource research Media and Technology
In 2017, PBS NewsHour produced one of their most complex transmedia series to date. #AmericaAddicted, which focused on the opioid crisis facing communities around the U.S., included 14 broadcast reports, 10 articles on the NewsHour site, four livestreams, three Twitter chats, and more than 200 associated videos and posts on over half a dozen platforms. The different reports take a wide range of perspectives and focus on different aspects of this crisis. Each report is embedded in dense networks of content, with a variety of entry points for audience members, that tell a single overarching
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TEAM MEMBERS: John Fraser Jena Barchas-Lichtenstein John Voiklis Uduak Grace Thomas Nicole LaMarca Kathryn Nock Kate Flinner Joseph de la Torre Dwyer Patti Parson
resource research Media and Technology
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project. Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic. The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
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resource evaluation Museum and Science Center Programs
The Museum of Science, Boston’s Research and Evaluation Department conducted a summative evaluation of The Hall of Human Life (HHL) exhibition. This 9,700 square foot exhibition is geared towards older children and adults. It is focused on human biology and human health with the main message, “Human beings are changing in a changing environment.” Visitors are able to use their own bodies and behaviors to understand biological mechanisms. Unique to this exhibition, visitors are able to use scannable wristbands to record and compare personal data with other Museum visitors to learn about their
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resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions: 1) Did viewers find the film appealing, engaging
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource evaluation Exhibitions
This summative evaluation study examines visitors' experiences of the "Plastics Unwrapped" exhibit at the Burke Museum of Natural History, Seattle, WA. The exhibit explores the complicated legacy of plastic, and the ways in which it has improved life, but not without serious impact on people and the environment. Within a framework of four evaluation questions, this study used multiple methods to assess what visitors do and where they spend their time in the exhibit, what knowledge they take away, and whether the exhibit impacts visitors' attitude toward plastic and their perception of the
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TEAM MEMBERS: Danielle Acheampong
resource evaluation Media and Technology
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS: Knight Williams Inc. Valerie Knight-Williams Deborah Byrd Rachel Teel Divan Williams Roxana Hernandez Eric Anderson Gabriel Simmons Sauleh Rahbari
resource evaluation Exhibitions
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
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TEAM MEMBERS: Randi Korn & Associates, Inc. Randi Korn Emily Skidmore Roslyn Esperon
resource evaluation Exhibitions
This report details the findings from an exploratory research study conducted by the Research and Evaluation Department at the Museum of Science, Boston about this exhibition, which came to be known as Provocative Questions (PQ). This investigation was guided by the following questions: 1. Will visitors engage in socio-scientific argumentation in an un-facilitated exhibit space, and are they aware that they are doing so? 2. How do the un-facilitated exhibits impact visitors’ socio-scientific argumentation skills? For the exploratory research study, visitors were cued to use the exhibits and
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TEAM MEMBERS: Larry Bell Elizabeth Kollmann Juli Goss Catherine Lussenhop
resource research Media and Technology
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor black tobacco farmer whose cells—taken without her knowledge in 1951—became one of the most important tools in medicine, vital for developing the polio vaccine, cloning, gene mapping, in vitro fertilization, and more. Henrietta’s cells have been bought and sold by the billions, yet she remains virtually unknown, and her family can’t afford health insurance. Soon to be made into an HBO movie by Oprah Winfrey and Alan Ball, this New York Times bestseller takes readers on an extraordinary journey, from the “colored”
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TEAM MEMBERS: Rebecca Skloot
resource evaluation Public Programs
Bio Med Tech: Engineering for Your Health was a 2,750 square foot exhibition at the Great Lakes Science Center (GLSC) that dealt with issues related to biomedical technology. Partially funded by a grant from the National Institutes of Health Science Education Partnership Awards program (NIH/SEPA), the project was developed through a partnership between GLSC and Case Western Reserve University. The SEPA grant also funded a variety of programming activities, including informal Exploration Cart activities in the exhibition, presentations in the exhibition's theater space, and teacher training
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TEAM MEMBERS: Eric Gyllenhaal The Great Lakes Science Center