In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
In an effort to learn more about ways the Museum of Science can revise its existing comment card system so that it can better monitor the quality of the visitor experience, the Museum of Science Research and Evaluation Department, under the guidance of the Visitor Services division, set out to accomplish the following goals: Develop a detailed system for coding comments provided through the museum's existing electronic and physical comment cards; Determine the main visitor concerns that were expressed through the current comment card reporting system; and Explore how alternative sampling