The fields of science education and science communication are said to have developed as disparate fields of research and practice, operating based on somewhat different logics and premises about their audiences. As the two fields share many of the same goals, arguments have been made for a rapprochement between the two. Drawing inspiration from a historical debate between the scholars John Dewey and Walter Lippmann, the present article is a case-oriented theoretical contribution applying models from science education and science communication in relation to a current socio-scientific issue
Individuals do not all come to tasks, activities, or assignments with the same readiness to engage. Differences in the ability to focus, comprehend, or problem-solve can lead to inequalities of outcome and make learners less likely to realize their potential. Given that interest development supports persistence, conscientiousness, and the ability to work with negative feedback, educators and policymakers could help to increase educational opportunity for all by promoting the development of interest. Interest is a cognitive and motivational variable that describes (a) engagement, or
Supporting more equitable participation in science, technology, engineering, and mathematics (STEM) remains a key, persistent educational challenge. This paper employs a sociological Bourdieusian lens to explore how equitable youth outcomes might be supported through informal science learning (ISL). Drawing on multimodal, ethnographic data from four case study youth aged 11–14 from two ISL programs, we identify four areas of practice that were enacted to a greater or lesser extent in the programs in support of equitable youth outcomes. We identify how the equitable potential of these practices
Environmental health citizen science (CS) offers a strategy for historically disenfranchised community members to inform research questions, collect and analyze data, and draw conclusions about contaminants in their local environments to inform local action. In this study, direct feedback from demographically diverse participants and promotoras (community health workers) in a co-created environmental health CS project informs understanding of CS participant motivation, support, and barriers to participation. Study findings reflect a lack of association between participant self-efficacy and
Science fairs have a remarkable hold on the public’s attention. President Obama, in his 2011 State of the Union address, said, “We need to teach our kids that it’s not just the winner of the Super Bowl who deserves to be celebrated, but the winner of the science fair.” The 2018 film Science Fair won that year’s Sundance Film Festival favorite award. The 2018 book The Class chronicled a year in a classroom where science fairs are at the center of science education. And a recent GEICO “Science Fair of the Future” television commercial had more than 11 million views on YouTube in its first month
The goal of our ongoing research is to identify strengths and weaknesses of high school level science fair and improvements that can help science educators make science fair a more effective, inclusive and equitable learning experience. In this paper, we confirm and extend our previous findings in several important ways. We added new questions to our anonymous and voluntary surveys to learn the extent to which students had an interest in science or engineering careers and if science fair participation increased their interest in science or engineering. And we surveyed a national rather than
During the course of our ongoing collaboration with KQED, my fellow academic researchers and I have learned that science media professionals are especially interested in improving strategies for headline design, with the goal of increasing audience engagement. Their intuitions about the importance of headlines are supported by research findings. At least when browsing on social media platforms, media consumers often make decisions about whether to engage with stories based only off of the headline. Moreover, headlines influence the way people interpret the story and the impressions they form
For an award-winning, public media YouTube science and nature series like KQED’s Deep Look, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience?
Below is a summary of the key findings of the behind-the-scenes survey. Attached is the full report.
1. The measurable benefits of appending a fully produced behind-the-scenes video to a Deep Look episode appear to
The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
While previous studies have found games and gaming to be a new and innovative communication strategy to inform the public and citizens about scientific research and engage them with it, this article addresses the under-researched question of credibility aspects in research-based gaming. The study analyses agricultural stakeholders' discussions on the credibility of scientific descriptions in The Maladaptation Game — a game based on research on climate change maladaptation in Nordic agriculture. The analysis of focus group transcripts and frame credibility finds that players attribute
What exactly is “scientific culture”? How does it relate to science communication, non-formal education or artistic interactions with the scientific world? That was the topic of the 14th International Summer School of Mind, Brain and Education (ISMBE), held 1–4 October 2019 at the Ettore Majorana Centre for Scientific Culture in Erice (Sicily), Italy. The ISMBE has a long history of bringing together researchers from diverse fields to catalyze research relating to cognitive science and neuroscience through to education, and the directors of the School, Drs. Kurt Fischer, Antonio Battro and
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Guadalupe Díaz CostanzoDiego Golombek