In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.
Numeracy is not a luxury: numbers constantly factor into our daily lives. Yet adults in the United States have lower numeracy than adults in most other developed nations. While formal statistical training is effective, few adults receive it – and schools are a major contributor to the inequity we see among U.S. adults. That leaves news well-poised as a source of informal learning, given that news is a domain where adults regularly encounter quantitative content. Our transdisciplinary team of journalists and social scientists propose a research agenda for thinking about math and the news. We
The news arguably serves to inform the quantitative reasoning (QR) of news audiences. Before one can contemplate how well the news serves this function, we first need to determine how much QR typical news stories require from readers. This paper assesses the amount of quantitative content present in a wide array of media sources, and the types of QR required for audiences to make sense of the information presented. We build a corpus of 230 US news reports across four topic areas (health, science, economy, and politics) in February 2020. After classifying reports for QR required at both the
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Persons who are deaf or hard of hearing are underrepresented in the STEM workforce. A key factor is lack of awareness of STEM careers or of examples of STEM professionals. SWS has developed 8 video stories for viewing at home or while attending a boys and girls club. Evaluation will provide new knowledge about design, use, and potential impact of the stories on our audience’s interest in pursuing STEM and possibly a STEM career.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Thousands of webcams available to the public are operated by STEM organizations, such as zoos, museums, and government agencies. However, as of yet no research has quantified any aspect (cognitive, behavioral, or emotional) of viewer outcomes. Our objective is to build foundational knowledge about basic aspects of STEM webcams in the United States (US) from the perspectives of both practitioners and viewers.
This poster was presented at the 2021 National Science Foundation (NSF) Advancing Informal STEM Learning (AISL) Awardee Meeting.
The project’s goal is to create media-rich citizen science experiences for girls, particularly girls of color and/or from rural areas, which broaden their STEM participation, build positive STEM identity and increase understanding of scientific concepts, while leveraging the citizen science endeavors occurring at 16 diverse National Parks.
This poster was presented at the 2021 NSF AISL Awardee Meeting. Youth Radio (YR) Media is a national network of journalists, designers, developers and artists ages 14-24 who create media and technology that address key social issues — including, since 2019, A.I. through an ethics and equity lens. Participants are primarily youth of color and those contending with economic and other barriers to full participation in STEM.
Early childhood is a critical time for developing foundational knowledge, skills, and interest in science, technology, engineering, and mathematics (STEM). For that reason, the Public Broadcasting Service (PBS) places a great priority on developing early childhood STEM content, especially through its television shows that are watched by over 60% of young children in the United States. Research suggests that adding in-the-moment interaction to television watching promotes learning and engagement. Toward this end, researchers from the University of California, Irvine and PBS KIDS have prototyped interactive versions of science shows that children view on internet-connected devices while they communicate with the main character powered by an AI conversational agent. Pilot studies show that when children watch these new interactive videos with the main character pausing periodically to ask probing questions about the learning goals of the episode and following up with appropriate responses, they are more engaged and learn more about science, with heightened benefits for children who speak languages other than English at home. Based on these early results, in this Innovations in Development project the research team will develop, test and produce publicly available conversational episodes for two PBS KIDS television shows, one focused on science and the other on computational thinking.
The project will iteratively study and develop six conversational videos with novel forms of support for children, including extended back-and-forth conversation that builds upon a child's responses, visual scaffolding that facilitates verbal communication, and bilingual language processing so that children can answer in English or Spanish. The conversational videos will be evaluated in both lab-based and home settings. The lab-based study will involve 600 children ages 3-7 in a predominantly low-income Latino community in Southern California, in which researchers compare children’s learning and engagement when watching the conversational videos with three other formats: (1) watching the non-interactive broadcast version of the video; (2) watching the video with pseudo-interaction, in which the main character asks questions and gives a generic response after a fixed amount of time but can’t understand what the child says; or (3) watching the broadcast version of the video with a human co-viewer who pauses the video and asks questions. The home-based study will involve 80 families assigned to watch either the non-interactive or interactive videos as many times as they want over a month at home. In both the lab-based and home studies, pre- and post-tests will be used to examine the impact of video watching on science and language learning, and log data will be used to assess children’s verbalization and engagement while watching. Following the home study, the six videos will be further refined and made available for free to the public through the PBS KIDS apps and website, which are visited by more than 13 million users a month. Beyond providing engaging science learning opportunities to children throughout the country, this study will yield important insights into the design, usability, feasibility, and effectiveness of incorporating conversational agents into children’s STEM-oriented video content, with implications for extending this innovation to other educational media such as e-books, games, apps, and toys.
This Innovations in Development project is funded by the Advancing Informal STEM Learning (AISL) program.
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TEAM MEMBERS:
Mark WarschauerSilvia LovatoAndres BustamanteAbby JenkinsYing Xu
Cyberchase: Mobile Adventures in STEM is designed to advance the STEM learning of children ages 6-8 and engage low-income families in informal STEM interactions. Based on a successful NSF-funded pilot, the project combines the appeal of the PBS KIDS series Cyberchase and the potential of mobile texting to deliver informal learning. WNET and Education Development Center will produce: three Cyberchase videos that blend math and environmental content; a bilingual family engagement campaign in 15 communities across the U.S. that combines this media with weekly text-based engagement; and research into use and impact of the model among low-income Latinx families. Mobile Adventures addresses the need to better engage underserved families in informal science practices that are foundational for future STEM learning. While the materials target low-income communities broadly, research will focus on low-income Latinx families with children ages 6-8, an age group overlooked in previous research on educational uses of texting. A needs assessment and formative testing will ensure that the project design meets the needs and interests of diverse Latinx and other families.
The goal of Mobile Adventures is to build knowledge about how innovative, culturally responsive tools can help Latinx and low-income families engage in fun STEM learning at home. A three-tiered research study will address the question: how and to what extent does a mobile text-and-media approach to delivering informal STEM learning materials foster joint media engagement between children and parents, building new repertoires for learning together? The study will combine analysis of observation in homes and community settings, backend data, and pre/post surveys. Research will deepen understanding of effective family engagement models that make media a central component, the potential of text messaging as a stimulus to parent/child STEM learning, and maximal design of media and community engagement to serve low-income Latinx families. Findings will be disseminated through national conferences and journals. The Cyberchase videos, distributed free on broadcast and digital platforms, will build the STEM literacy of millions of diverse children, while the family engagement campaign will involve a projected 3,750 families in 15 locations. Evaluation will assess how well the project has met its goals.
This Innovations in Development project is funded by the Advancing Informal STEM Learning (AISL) program.
Families play a vital role in supporting children’s informal science learning. Yet multiple studies have shown that Latinx families, particularly in neighborhoods with a high poverty rate, face many barriers to accessing informal science experiences and environments. Telenovelas, a type of television serial drama watched by Spanish-speaking audiences around the world, may provide an entryway to reaching these families. Prior research has shown that telenovelas can be an effective means of changing adults’ behavior, with potential cascading impacts on children. Education Development Center, Literacy Partners, and Univision will use a culturally responsive approach to broaden participation of Latinx families in informal science learning using La Fuerza de Creer, a popular Spanish-language telenovela that reaches 7 million U.S. viewers. The five-episode telenovela series will model positive informal science interactions between caregivers and their children and provide positive role models of Latinx scientists. The project team will then use the telenovela as the foundation for a five-session workshop series for caregivers to further explore how to engage in these informal science learning opportunities with their children. The La Fuerza-STEM project will build on families’ strengths and interests and tap their power—la fuerza—to engage children in exploring science. This research will examine the relationship between the telenovela/workshops and caregivers’ practices and attitudes towards science. La Fuerza-STEM seeks to expand informal science learning using a culturally grounded strategy to engage an under-served population that is historically under-represented in STEM.
The project will use an iterative research and design process that is guided by the input of both parent and scientific advisory boards. Front-end formative research with approximately 30 Latinx caregivers from under-resourced communities will explore their informal science practices. These experiences will then inform script development for the telenovela. A pre-post comparison group study with 200 caregivers will investigate how caregivers’ attitudes toward science might change as a result of viewing the telenovela. The project will then build a 5-session workshop series around the telenovela and these research findings. Finally, 300 caregivers will participate in a randomized controlled trial to examine the efficacy of the La Fuerza-STEM workshops on changing caregivers’ informal science attitudes and practices. Throughout, the project will address the overarching research question, How can a culturally relevant telenovela be used to improve Latinx caregivers’ science self-efficacy, career awareness, and informal science practices? Project findings and products will be publicly disseminated through publications, conference presentations, and local partner organizations, with an eye toward open access and data sharing. The project will generate knowledge about the effectiveness of embedding informal science content in a culturally-grounded medium—the telenovela—in improving caregivers’ confidence and competence to engage in informal science learning experiences with their children. With an anticipated audience of 7 million, the potential impact of the telenovela on caregivers’ informal science attitudes and practices is enormous. By implementing workshops with local organizations, the project aims to be self-sustaining, building the capacity of community partners to provide families with services targeting informal science knowledge and skills long after the grant has ended.
This Innovations in Development project is funded by the Advancing Informal STEM Learning (AISL) program.
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TEAM MEMBERS:
Joy KennedyJessica YoungAlexia RaynalAnthony Tassi
Black girls display high interest, confidence and ability in STEM but face multiple barriers including racial, ethnic and gender stereotypes, low exposure to STEM role models, low awareness of diverse STEM fields and financial obstacles to STEM education. It is critical to infuse STEM education with specific and intentional culturally responsive and anti-racist strategies to attract and retain Black girls in STEM. Through this combination of media, role modeling and outreach, Black SciGirls will help increase access to STEM education for Black girls, preparing them for future workforce participation. This project will study the impacts on elementary/middle school Black girls’ exposure to early career Black female STEM professionals as role models. Deliverables include 1) professional development for STEM educators and Black STEM professional women to prepare them to lead STEM programs for girls 2) a PBS series of role model videos of early-career Black STEM professionals and 3) a research study that examines how/if in person and media-based STEM role models increase Black girls’ interest and confidence in STEM, motivation to pursue future STEM studies, and STEM identity. While women make up 47% of the U.S. workforce, they are underrepresented in STEM and only 1.6% are Black women.
The research study will examine how educators’ use of role models addresses a critical barrier for Black girls, seeing women in STEM who look like them. The research study questions are: How and in what ways do Black STEM women role models influence Black girls’ interest in STEM? How and to what extent do role models report changes in their confidence and ability to engage girls in STEM as a result of training in best practices in role modelling? and, How and to what extent are parents engaged in supporting girls’ involvement in STEM, as a result of the participation of role models? The research team will visit participating local SciGirls programs to collect qualitative data, including observations of program activities, interviews, and focus groups. To ensure reliable outcomes and utilize robust theoretical underpinnings, the research will combine pre/post survey data and an in-depth cross-case studies employing qualitative and quantitative data collection. This mixed-methods approach will enable gathering data that comprehensively offers insight into Black girls’ STEM experiences and those of the Black STEM professional women role models and parents who support them. Qualitative data that centers girls’, role models’, and parents’ perspectives will contribute to this identity-centered study. A culturally responsive evaluation will determine the extent to which the project builds educators’ ability to integrate equitable and anti-racist practices to build Black girls’ interest and confidence in STEM studies.
This Research in Service to Practice project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to (a) advance new approaches to and evidence-based understanding of the design and development of STEM learning in informal environments; (b) provide multiple pathways for broadening access to and engagement in STEM learning experiences; (c) advance innovative research on and assessment of STEM learning in informal environments; and (d) engage the public of all ages in learning STEM in informal environments.
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TEAM MEMBERS:
Rita KarlAngel Miles NashRonda BullockAdrienne StephensonLataisia Jones
This Innovations in Development project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to (a) advance new approaches to and evidence-based understanding of the design and development of STEM learning in informal environments; (b) provide multiple pathways for broadening access to and engagement in STEM learning experiences; (c) advance innovative research on and assessment of STEM learning in informal environments; and (d) engage the public of all ages in learning STEM in informal environments.
Increasing greater diversity, equity, and inclusion in science not only presents a social justice goal, but is also vital to the financial and social success of the nation. The stereotype of the older white male scientist has obscured the contributions of women and people of color. This project seeks to remedy these perceptions which are barriers to entry into STEM fields. The project will create a large-scale hub for STEM themed video content on YouTube and other social media platforms, featuring 100+ original STEM videos produced by PBS partners. This hub and accompanying research seeks to identify the characteristics of online STEM content that attract (or fail to attract) underrepresented groups, specifically Black and Hispanic communities as well as women of all races. The objectives of this project are to 1) provide a unified online science-themed hub, PBS Terra, on YouTube and other platforms for hosting, sharing, and distributing digital STEM series from diverse producers from across the PBS system; 2) conduct surveys and focus groups to examine and understand the needs and expectations of women, Black and Hispanic communities and their consumption of STEM video content online and 3) test hypotheses about the communicative strategies of STEM videos that feature Black and Hispanic female scientists. Project collaborators include PBS, researchers at the University of Utah and the University of Georgia, and consultants and advisors with expertise in broadening participation and inclusion in STEM.
Little is known about how or why adult Americans seek science content on YouTube, especially the motivations of adults from underrepresented minorities and females. The key research questions in this project are: 1) Why do Black and Hispanic audiences and women of all races seek science video content online? 2) How does showing Black and Hispanic female scientists in science video content on YouTube impact viewers’ identification with and sense of belonging in STEM? 3) How does the use of humor by Black and Hispanic scientists in YouTube science content affect viewers’ perceptions of the communicator and their engagement with STEM content? 4) How does the appearance and manner of dress of Black and Hispanic scientists in YouTube science content affect viewers’ perceptions in the aforementioned areas? A nationally representative baseline survey will be conducted. A probability sample of 2000 respondents will be obtained including oversampling of Black and Hispanic audiences. To complement findings from the survey, focus groups will be conducted in eight different regions of the country to learn why these targeted audiences do or do not seek science content on YouTube and what motivates them to share the content with their social media network. In addition, an experiment embedded in an online survey will test the hypothesis that greater on-screen representation of women and scientists of color will broaden existing perceptions about scientists. The experiment will consist of a 3 (scientist’s race: Black/Hispanic/White) × 2 (science issue: controversial/non-controversial) × 2 (style: casual/professional) between-subjects design. Survey participants will be randomly assigned to the experimental conditions. These factors (science issue and host appearance) can be altered by content producers to better reach and engage the targeted audiences. The project not only investigates theoretical questions at the intersection of STEM stereotypes and race, but findings related to these experimental conditions will offer practical insight into strategies that can be used by science communication practitioners.
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TEAM MEMBERS:
Adam DylewskiSara YeoMichael Cacciatore