KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This report is the final process
This is a survey we developed in 2018 for our exploratory research study of listeners and their parents/guardians of the children's science podcast, Brains On!. The survey includes questions about who listens, when and where children listen, children's listening behaviors, motivations for listening, activities after listening, household information, and demographic questions.
The Brains On! exploratory research study was guided by three overarching research questions:
Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
How are Brains On! listeners using the podcast and engaging with its content?
What kinds of impacts does Brains On! have on its audiences?
These questions were answered through a three-phase mixed-methods research design. Each phase informed the next, providing additional insights into answering the research questions. Phase 1 was a review of a sample of secondary data in the
This paper reports on a new media-based tool designed to develop new knowledge about joint parent-child participation in science talk and practices using a second screen app synced with a television program, called Splash! Ask-Me: Ocean Adventures (Splash!).[1] With funding from the National Science Foundation, Splash! is an app designed to work in conjunction with a marine science-focused television program, Splash and Bubbles, for children 2-8 years old that premiered nationally on PBS Kids in fall of 2016.
The free app includes a variety of "conversation catalysts" tied to the television
Pulsar: A Science Podcast is a science and technology podcast produced by the Museum of Science, Boston. The podcast has grown and expanded in recent months as the museum turned its attention to developing online resources during the coronavirus pandemic. This evaluation seeks to understand the ways the Pulsar team may improve their product in order to better suit listeners’ preferences and to expand the podcast’s reach.
This evaluation is grounded in two primary objectives: (1) describing the podcast’s current audience and (2) understanding factors that impact listeners’ engagement with
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TEAM MEMBERS:
Alia QatarnehAbigail FeldmanMason Hill
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning
Peg + Cat is a popular broadcast television series, developed by The Fred Rogers Company and airing on PBS, in which a girl named Peg and her sidekick, Cat, solve everyday problems using mathematics, creativity, persistence, and humor. Peg + Cat: Developing Preschoolers’ Early Math Skills was a three-year project, funded by the National Science Foundation, that aimed to impact children’s interest and engagement with mathematics, as well as their development of positive social-emotional skills. The project supported early math learning via the creation of additional Peg + Cat episodes, online
Through Project BUILD, a STAR Library Network (STAR Net) program funded by the National Science Foundation, the American Society of Civil Engineers (ASCE) and the Space Science Institute’s National Center for Interactive Learning (NCIL) offered the virtual Dream, Build, Create program which consisted of (1) the award-winning documentary Dream Big: Engineering Our World and (2) five live-streamed panels of diverse engineers (Dream Teams) who shared their stories of what it means to be an engineer.
The external evaluation, conducted by Education Development Center (EDC), aimed to examine how
PEEP Family Science is a collaboration among the WGBH Education and Children’s Media teams, Education Development Center (EDC) researchers and staff, and parents participating in programs with two home visiting organizations: AVANCE in Texas and HIPPY in Arkansas. The project aims to foster joint media engagement and hands-on science exploration among diverse, low-income 3- to 5-year-old children and their parents through the development and testing of an app-based science intervention. This report presents the project background, research questions, study method, and findings of the research
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TEAM MEMBERS:
Megan SilanderMichelle CerroneLeslie CuellarLindsey HiebertJennifer Stiles
The Brains On! exploratory research study was guided by three overarching research questions:
Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
How are Brains On! listeners using the podcast and engaging with its content?
What kinds of impacts does Brains On! have on its audiences?
These questions were answered through a three-phase mixed-methods research design. Each phase informed the next, providing additional insights into answering the research questions. Phase 1 was a review of a sample of secondary data in the
The SciGirls in Space Front End Evaluation included surveys with project advisors, girls and families about the nature and extent of partner program offerings to help inform production of media and use of media in outreach. Question 1: To what extent do advisors, girls and their family members find the girls and professionals featured in the (existing) episodes and role model videos to be effective role models? Question 2: To what extent do they find episode topics and stories relevant to their everyday lives?