Knight-Williams collaborated with five aquaria to solicit the reactions of a random sample of their aquaria members to the PBS broadcast of the Shape of Life series. The collaborating aquaria were located in geographically diverse regions of the country and included: The Seattle Aquarium, Cabrillo Marine Aquarium, Dauphin Island Sea Lab, Shedd Aquarium, and New York Aquarium. The report focuses on questionnaire data provided by both the non-viewer respondents and by viewers of two or more episodes from the series.
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
This consent form describes what data will be collected, how it will be used, and how much identifying information will be included in writing associated with the project.
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
Goodman Research Group, Inc. (GRG) conducted process and summative evaluation for the New York Aquarium (Wildlife Conservation Society) of Project POWER: Protecting Our Wetlands with Educators and Regulators. The project was designed to train teams from around the country to present wetlands workshops in their local communities to reduce the frequency and magnitude of wetlands violations by community residents. As part of their participation in Project POWER, in March 2006, teams attended a two-day Leadership Seminar where they received training and resources. The primary goal of the
What motivates kids to take multiple programs at the Minnesota Zoo? What makes Minnesota Zoo programs so comfortable and engaging that some kids just keep coming back? How do these experiences support kids’ interest in animals and wildlife conservation? The Minnesota Zoo (MN Zoo) offers over a dozen educational programs for youth tailored to encourage exploration of “what makes the MN Zoo tick.” After 10 years of programming for hundreds of youth, a cluster of youth return again and again to learn more about animal care, wild wildlife conservation, zoo work, and volunteer opportunities
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This evaluation report summarizes the extent to which the Aquarium accomplished these goals over the 3-year project period. The five project components and their key associated evaluation findings follow. 1. Classroom-based activities
In 2009, Insight Evaluation Services conducted a summative evaluation of Junior Zoo Crew (JZC), a summer service program at the Maryland Zoo in Baltimore (MZB) for teens ages 14 through 17. The goal of the evaluation was to assess the long-term impact of the JZC Program on its past participants in four main areas: 1. How and why participants are attracted to the Program and what support they get from their parents. 2. The extent to which the Program meets participants' expectations, as well as offers a satisfactory volunteer experience that also increases their appreciation for the value of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of