In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
This set of appendices represent all research instruments related to study presented in the I/CaLL Art Experiences and Advancing Science Literacy report (NewKnowledge Publication #NSF.097.115.07).
Appendix A: Installation Site Intercept Interview Instrument
Appendix B: Artists-Scientists Walk & Talks Instrument
Appendix C: Post-Performance Event Survey Instrument
Note that researchers did not use an instrument for the fourth aspect of the study, the post-performance event reflection sessions. Instead, they allowed the discussions to be directed by the reflection participants.
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TEAM MEMBERS:
John FraserRebecca Joy NorlanderSophie SwansonNezam ArdalanKate FlinnerJoanna Laursen BruckerNicole LaMarca
“From Earth to the Universe” (FETTU) is a collection of astronomical images that showcase some of the most popular, current views of our Universe. The images, representing the wide variety of astronomical objects known to exist, have so far been exhibited in about 500 locations throughout the world as part of the International Year of Astronomy. In the United States, over 40 FETTU exhibits have occurred in 25 states in such locations as libraries, airports, nature centers, parks and college campuses. Based on preliminary evaluations currently underway, this project – a large-scale, worldwide
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
This report presents the findings of the summative evaluation of the Science Museum of Minnesota’s Big Back Yard (BBY), with a specific focus on Earthscapes Miniature Golf. Mary McEathron, Amy Grack, and Stacey Grimes, graduate students in the Evaluation Studies program at the University of Minnesota, carried out the evaluation during the summer of 2004. The purposes of the evaluation were to understand visitors’ experiences in the Big Back Yard and the quality of awareness or understanding acquired as a result of that experience. The evaluation was conducted to answer the following evaluation
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
ABSTRACT The Trail of Time is a 4.56 km (2.83 mile) long geologic timeline trail on Grand Canyon's South Rim, designed to give visitors a visceral appreciation for the magnitude of geologic time within the context of Grand Canyon. This summative evaluation was the final stage in a multipart evaluation effort for the Trail of Time project, seeking to answer the question: In what ways and to what extent do visitors develop a greater understanding of and appreciation for deep time and geology based on their experiences along the Trail of Time? To answer this question, the study used a
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TEAM MEMBERS:
Selinda Research Associates, Inc.University of New MexicoGrand Canyon National ParkEric GyllenhaalDeborah PerryDiane WhiteKarl KarlstromLaurie CrosseySteve SemkenMike Williams
Three Big Back Yard (BBY) evaluations were carried out during the summer of 2006. A timing and tracking study was conducted to understand how visitors utilized and interacted with the various components of the Big Back Yard. A total of 101 visitors were observed. Exit interviews were carried out with 96 visitors as they left the BBY. The exit interviews provided an understanding of visitors' motivations for visiting the BBY, what they knew about the BBY before they visited, and their experience with the golf course's content. A lobby interview was conducted with 160 visitors as they left the
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TEAM MEMBERS:
Amy Grack NelsonBeth JanetskiLevi WeinhagenScience Museum of Minnesota
EDX Exhibits approached Randi Korn & Associates, Inc. (RK&A) to test prototypes for exhibits being developed for a new welcome center at the Big Cypress National Preserve. The formative evaluation, which took place during the summer, followed a front-end evaluation conducted during the spring. All data was collected at the Oasis Visitor Center at the Big Cypress National Preserve in south Florida. Having conducted a front-end evaluation that explored Big Cypress visitors' perceptions of and familiarity with ideas that would be explored in the exhibits, RK&A identified concepts that were most
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TEAM MEMBERS:
Randi Korn & Associates, Inc.EDX ExhibitsBig Cypress National Preserve Visitor Center
This report represents the results of a summative evaluation study of visitor response to new interpretive signage in Brooklyn Botanic Garden's Tropical Pavilion. The evaluation aims to reveal the extent to which the new signage succeeds in providing the outcomes for the visitor experience identified in the Garden's Interpretive Master Plan (IMP). The IMP's overarching goal is: to create interactions and experiences with visitors of all ages and backgrounds which are rich, enjoyable, personally relevant, and communicate the key message,Plants are essential to life. The following content goals
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TEAM MEMBERS:
Ellen GiustiBrooklyn Botanic GardenKathleen Condon