Environmental health citizen science (CS) offers a strategy for historically disenfranchised community members to inform research questions, collect and analyze data, and draw conclusions about contaminants in their local environments to inform local action. In this study, direct feedback from demographically diverse participants and promotoras (community health workers) in a co-created environmental health CS project informs understanding of CS participant motivation, support, and barriers to participation. Study findings reflect a lack of association between participant self-efficacy and
During the course of our ongoing collaboration with KQED, my fellow academic researchers and I have learned that science media professionals are especially interested in improving strategies for headline design, with the goal of increasing audience engagement. Their intuitions about the importance of headlines are supported by research findings. At least when browsing on social media platforms, media consumers often make decisions about whether to engage with stories based only off of the headline. Moreover, headlines influence the way people interpret the story and the impressions they form
For an award-winning, public media YouTube science and nature series like KQED’s Deep Look, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience?
Below is a summary of the key findings of the behind-the-scenes survey. Attached is the full report.
1. The measurable benefits of appending a fully produced behind-the-scenes video to a Deep Look episode appear to
The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
Reframing engineering activities to emphasize the needs of others has the potential to strengthen engineering practices like problem scoping, while also providing more inclusive and socially relevant entry points into engineering problems. In a three-year design-based research project, we developed novel strategies for adding narratives to engineering activities to deepen girls’ engagement in engineering practices by evoking empathy for the users of their designs. In this article, we describe a set of hands-on engineering activities developed through iterative development and testing with 190
In order for children to identify with STEM fields, it is essential that they feel there is a place within STEM for individuals “like them.” Unfortunately, this identification is difficult for Hispanic/Latine youths because of lack of representation and even stereotyping that is widespread in educational institutions in the United States. Some research has been done, though, that suggests there is promise in understanding the ways that parents help children see themselves as “STEM people” in spite of these obstacles. Building on this work, we present some of our own research on the experiences
In November 2020, President-elect Joe Biden identified four priority areas for the incoming administration: COVID-19; climate change, economic recovery, and racial equity. These crucial areas of national interest will be the focus of media attention, policy debates, funding initiatives, and community discussions over the next four years. Will museums be part of these important conversations and initiatives? Are there opportunities for museums to affirm or to reposition their roles within the difficult public deliberations ahead? Addressing Societal Challenges through STEM (ASCs) is a research
Drawing on results from a recent national study, we draw attention to the importance of the experiential learning cycle for enhancing meaningful outcomes of interpretive and educational experiences. The experiential learning cycle involves participating in a concrete experience, reflecting on that experience, drawing out lessons learned and principles from that reflection, and putting that knowledge to work in a new situation. Recent studies reveal that attention to completing all four stages of the experiential learning cycle can enhance positive outcomes for participants in educational and
Computing fields are foundational to most STEM disciplines and the only STEM discipline to show a consistent decline in women's representation since 1990, making it an important field for STEM educators to study. The explanation for the underrepresentation of women and girls in computing is twofold: a sense that they do not fit within the stereotypes associated with computing and a lack of access to computer games and technologies beginning at an early age (Richard, 2016).
Informal coding education programs are uniquely situated to counter these hurdles because they can offer additional
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning
This article describes a collaborative research project designed to learn about teacher identity in relation to teacher learning experiences that centered informal science education places and approaches. This article is relevant for people who do research on teacher learning, design teacher learning experiences, especially in informal science settings and evaluators of such programs. This article will allow relevant audiences to think about the implications of teachers' social identities in relation to thier students and in relation to how they adapt and use informal science material
To engage parents and young children in exploring science together, media producers from WGBH (Boston’s public media station) and researchers from Education Development Center (EDC) collaborated with two home-visiting organizations—Home Instruction for Parents of Preschool Youngsters (HIPPY USA) and AVANCE—to design and test PEEP Family Science, an app-based intervention with science-focused digital media resources and associated supports for diverse, low-income families. Both organizations target families whose children do not attend preschool. These home visiting organizations play a unique