In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
The Brooklyn Botanic Garden (BBG) and Brooklyn Academy of Science and the Environment (BASE) contracted RK&A to conduct an evaluation of their partnership’s progress and outcomes over three years. The goal of the summative evaluation is to explore students, families, and teachers’ perceptions of and relationship to BBG and the BBG-BASE partnership. The evaluation also explored attitudes and understandings of how to engage in nature exploration, scientific inquiry, and environmental stewardship in a meaningful way.
How did we approach this study?
RK&A developed questionnaires to be
Char Associates conducted an evaluation of the four-year, NSF-funded project, Interpreters and Scientists Working on Our Parks (iSWOOP). The project brought interpreters and scientists together in multi-day professional development sessions at five national parks with the purpose of showcasing scientific research that usually goes unseen and unappreciated by park visitors. iSWOOP coordinated the development and delivery of digital libraries including animations, still photos, thermal and high-speed videos, and maps to give visual support to explanations of particular scientific studies. In
Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
The Garfield Park Conservatory Alliance is developing Sugar from the Sun, a project consisting of a 5,400-square-foot exhibition intended to help children and their families explore photosynthesis. This immersive exhibition will use real plants to delve into the process that plants use to manufacture sugar (food energy) from the sun (light energy). Selinda Research Associates (SRA) conducted a front-end evaluation as part of the exhibit development process. The first phase examined what was known in the research literature about the public's understanding of photosynthesis and also about
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TEAM MEMBERS:
Cecilia GaribayJane SchaeferBeth ChangGarfield Park Conservatory
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of proposed “Context Clues.” A Context Clue is an interpretive strategy that uses images, product samples or other objects, and interpretive text to assist visitors in connecting to the big idea: plants are important to people. How did we approach this study? The overall purpose of the evaluation was to determine how to best use Context Clues to communicate the relationship between plants and people. Therefore, RK&A interviewed 40 walk-in visitors who experienced three Context Clues in
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
The Huntington asked Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation to study the impact of Plants are up to Something, a National Science Foundation (NSF)-funded exhibition in the Rose Hills Foundation Conservatory for Botanical Science. The study was specifically designed to examine visitors’ behavior in the exhibition, including engagement with science; understanding of the overall exhibition message; and understanding of and attitudes toward plants. RK&A conducted the first summative evaluation of Plants are up to Something in 2006 and it revealed findings worthy of
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Huntington Library, Art Collections, and Botanical Gardens
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
This report presents the findings of a summative evaluation of the Conservatory for Botanical Science, conducted by Randi Korn & Associates, Inc. (RK&A), for the Huntington Botanical Gardens in San Marino, California. The Conservatory exhibits and this evaluation were funded by the National Science Foundation. Data collection took place in December 2005. The summative evaluation examined visitors’ affective and cognitive experiences in the Conservatory, using exit interviews and focused observations and interviews at select exhibits.
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TEAM MEMBERS:
Johanna JonesHuntington Botanical Gardens