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resource research Media and Technology
The goal of this NSF-funded RAPID research project was to advance understanding of how children’s science podcasts can provide families with information to help ease children’s worries during a pandemic by increasing children’s understanding of pandemic-related science concepts and supporting pandemic-related family conversations. Our research was guided by the following questions: 1. How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? 2. What kinds of conversations are
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resource research Media and Technology
Over the course of the COVID-19 pandemic, caregivers were seeking out information to address the questions, worries, and information needs their children had about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children’s science podcast Brains On!. This aspect of our research was guided by two overarching quesitons: What kinds of worries and questions do Brains On! listeners have about the coronavirus and related aspects of the pandemic? How do
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resource research Media and Technology
One part personal reflection, one part literature synthesis. This essay reflects on official statistics, common misunderstandings, and the COVID-19 numbers we're all becoming increasingly familiar with. The author calls on news audiences and journalists alike to become more knowledgeable about what official statistics can and can't do -- and to question the epistemic priority that so many people reflexively give to numbers by paying attention to what is not included.
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resource research Media and Technology
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
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TEAM MEMBERS: Maria Elena Villar
resource research Media and Technology
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
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resource research Media and Technology
A year into the COVID-19 pandemic, the world continues to struggle with the many ways our lives have changed and the uncertainty that remains about the future. Vaccines are being widely administered, but how and when life will return to “normal” remains unknown. During this time, caregivers continue to seek out information to address the questions, worries, and information needs their children have about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children
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resource research Media and Technology
With the world in the midst of the COVID-19 pandemic, families are seeking trusted and engaging sources of scientific information to help their children understand prevention, transmission, treatment, and many other topics related to COVID-19 in an effort to ease children’s fears. The goal of our NSF-funded RAPID research study is to understand how children’s science podcasts, as well as other educational products, can provide families with information to help ease children’s worries during a pandemic by increasing children’s understanding of pandemic-related science concepts, empowering
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resource research Media and Technology
With the world in the midst of the COVID-19 pandemic, families are seeking trusted and engaging sources of scientific information to help their children understand prevention, transmission, treatment, and many other topics related to COVID-19 in an effort to ease children’s fears. The goal of our NSF-funded RAPID research study is to understand how children’s science podcasts, as well as other educational products, can provide families with information to help ease children’s worries during a pandemic by increasing children’s understanding of pandemic-related science concepts, empowering
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resource research Media and Technology
Can the news help you learn statistics? In "Numbers in the News," we’re asking people to read, watch, or listen to one of two versions of a news report that contains numbers, visualizations, or both. Then we’re asking them a series of questions about the credibility of that news report, as well as some of the inferences they make. Within each item in the series, we're reflecting on what the results might mean for journalists and other science (and especially quantitative) communicators. The main page linked here contains details of methodology and will ultimately contain links to all the
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TEAM MEMBERS: Jena Barchas-Lichtenstein John Voiklis Uduak Thomas
resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The major public policy of social distancing relies, in part, on the cooperation of younger and healthier people who may not experience symptoms and can spread the virus unknowingly to more vulnerable populations. Science journalists, who are on the front lines of covering the pandemic, can play an important role in educating millennial audiences about the science behind the virus, how it is transmitted and effective ways to prevent the virus from spreading. This award will help the STEM field better understand how to engage millennial audiences with effective COVID-19 media content and to urgently capture professional knowledge on crisis reporting. KQED and Texas Tech University are suited to rapidly implement a science media informal science learning project targeting millennials and younger audiences in light of their current NSF-funded "Cracking the Code: Influencing Millennial Science Engagement" collaborative research and evaluation project (DRL 1810990 and 1811091). The project team has built a functional research protocol for its media practitioner and academic researcher collaboration, and will apply these new RAPID funds to complement on-going efforts, mobilize the existing team, research protocol, and research tools to respond to the communication challenge of reaching younger adults posed by COVID-19. Content to be created includes: 1) Radio broadcasts - daily news coverage, live talks; 2) A real-time blog - live Coronavirus updates and 3) Social media content on Facebook, Instagram and Twitter.

The project team will explore the following research questions:


How could COVID-19 coverage be designed to best inform, engage and educate millennials and younger audiences about the science of virus transmission and prevention?
What are some best practices for crisis reporting, as journalists respond to both constantly updated information and changing audience needs, that can be used by media outlets (such as advisors PBS Digital Studios, PBS NewsHour, NOVA, NPR Science, and more)?


The research protocol centers around "media testing cycles," which are time-bounded studies (5 months long) exploring a subset of research questions about the effectiveness of KQED's science content (articles, videos, social media posts and radio reporting) at reaching younger audiences. Steps include identifying problems that are suited for empirical examination; formulating plausible competing hypotheses on the nature of those problems and their potential solutions; and crafting study designs calculated to support valid, realistic inferences on the relative strength of those hypotheses. Data will be gathered from COVID-19 audience "chatter" from Twitter and Facebook through Crimson Hexagon, a social media listening platform. In addition to the social media listening, researchers will conduct a thematic analysis of the questions currently being collected through the audience engagement platform Hearken, where KQED has gathered nearly 2,000 questions to date about the virus and lifestyle changes. This data will also help the project team understand knowledge gaps about prevention and transmission of the virus. These two qualitative studies will be conducted concurrently and reported to KQED journalists quickly to inform reporting.

Texas Tech researchers will create a virus transmission and prevention knowledge assessment. This assessment will be validated using a national online survey. The project will examine knowledge differences based on, for example, generation and gender. TTU will examine relationships between performance on this assessment and two relevant measures: science curiosity and ordinary science intelligence. The national survey will help identify what knowledge gaps are present in which audiences. Using this information, KQED journalists will develop "explainers" and other news content, to meet audience needs and to fill knowledge gaps.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum
resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The goal of this award is to advance understanding of how children's science podcasts can provide families with information to help ease children's anxiety and fears during a pandemic. The project's hypothesis is that through listening to Brains On! coronavirus-related episodes, children will increase their understanding of science concepts related to the pandemic. As they gain this understanding, it is predicted that their overall fear and anxiety about the pandemic will diminish, they will feel empowered to ask pandemic-related questions and will engage in more science- based conversations with their family members. The project will develop three Brains On! podcast episodes focused specifically on the COVID-19 pandemic for kids aged 5 to 12 and their families. The research questions include:


How and to what extent do Brains On!'s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of questions do children have after listening to the Brains On! coronavirus episodes and what are the reasons for their questions? What can the questions tell us about the impact of listening on kids' science engagement and learning?
What resources do parents need to answer children's questions and help them understand science topics related to the pandemic?



This project is a collaboration between a media producer, Minnesota Public Radio and researchers at The Science Museum of Minnesota. Brains On! already has a large listening audience, with 7 million downloads a year, and more than 200,000 unique listeners a month and these new episodes are likely to increase listenership further. The research findings will be quickly disseminated to a wide range of audiences that can immediately apply the findings to create media and other coronavirus-related educational resources for families.

The PI's prior NSF funded projects have found that previous Brains On! podcasts with a range of STEM content increase the number and sophistication of the science questions children ask and lead to science-based conversations with family members. This project will study the impacts in relation to a singular topic, COVID-19. Three online surveys of Brains On! listeners (families with children ages 5 - 12 years old) will be conducted. The first survey to be conducted as soon as the project begins will focus on parents reflecting on what information is needed at that stage of the pandemic. Two additional listener surveys will occur immediately after new COVID-19 podcast episodes are released. These surveys will ask content-specific questions to understand how well the episode conveys that information to children and their families, what conversations were sparked from the content, and what additional information needs families have. Prior to administering each of the three surveys, video-based think-aloud interviews with 10 families will test and revise survey questions.

Survey participants will be recruited using language in Brains On! episodes, social media, website, and newsletters. A sample size of around 1,000 for each of the surveys is planned (based on a 95% confidence interval and ±3% sampling error). Analyses will include descriptive statistics and thematic coding of open-ended survey questions. Subgroup samples, when large enough will look at differences in responses by demographic variables (e.g. race/ethnicity, household income, highest level of education in the household, an adult in the household with a STEM career, gender of child, geographic location). The researchers and Brains On! staff will work together to identify how the findings can be applied to the development of subsequent coronavirus-related episodes and shared with the ISE field to further support families? education and information needs.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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resource project Media and Technology
This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. COVID-19 presents a national threat to the health of children and families, presenting serious implications for the mental and physical health of children. Child development scientists have already warned of increasing stress levels among the U.S. child population, especially those in low-income families of color. In addition, Latino children are disproportionately impoverished, and benefit from culturally relevant information. Parents and caregivers need to be armed with effective science-based strategies to improve child prospects during this global crisis. Harnessing well-established partnership (including with local TV news partners and parent-serving organizations) strengthens the potential for broad impacts on the health and well-being of children and families during the COVID-19 pandemic. As the pandemic persists, widely disseminating accurate research-based strategies to support parents and families, with a focus on low-income Latino parents, is crucial to meeting the needs of the nation's most vulnerable during this global crisis. The award addresses this urgent need by producing research-based news videos on child development for distribution on broadcast television stations that reach low income Latino parents. The videos will communicate research-based recommendations regarding COVID-19 in ways that are relatable to Latino parents and lead to positive parenting during this pandemic. A "how to" video will also be produced showing parents how to implement some of the practices. Project partners include Abriendo Puertas, the largest U.S. parenting program serving low-income Latinos, and Ivanhoe Broadcasting.

Research questions include: 1) What information do parents need (and potentially what misinformation they are being exposed to)? 2) What are they sharing? 3) How does this vary geographically? 4) Can researchers detect differences in public engagement in geographic areas where TV stations air news videos as compared to areas that don't? This project will use data and communication science research strategies (e.g. natural language processing from online sites where parents are asking questions and sharing information) to inform the content of the videos and lead to the adoption of featured behaviors. Data from web searches, public Facebook pages, and Twitter posts will be used to gain a window into parents' main questions and concerns including information regarding hygiene, how to talk about the pandemic without frightening their children, or determining veracity of what they hear and see related to the pandemic.

This organic approach can detect concerns that parents may be unlikely to ask doctors or discuss in focus groups. Methodologically, the researchers will accomplish this by natural language analysis of the topics that parents raise; the words and phrases they use to talk about specific content; and any references to external sources of information. Where possible, the researchers will segment this analysis by geography to see if there are geographical differences in information needs and discourse. A research brief will share new knowledge gained with the field on how to respond to national emergencies, such as the COVID-19 pandemic, using local TV news and reinforcement of messages across contexts. The findings from this award will provide a knowledge base that can be utilized to better inform responses to national emergencies in the future. By broadly disseminating these findings through a research brief, the project?s innovative research will advance the field of communication science.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Alicia Torres