The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
Human-induced global change has triggered the sixth major extinction event on earth with profound consequences for humans and other species. A scientifically literate public is necessary to find and implement approaches to prevent or slow species loss. Creating science-inspired art can increase public understanding of the current anthropogenic biodiversity crisis and help people connect emotionally to difficult concepts. In spite of the pressure to avoid advocacy and emotion, there is a rich history of scientists who make art, as well as art–science collaborations resulting in provocative work
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TEAM MEMBERS:
Jennifer HarrowerJennifer ParkerMartha Merson
Among the most interesting aspects of the changes in the media ecosystem a leading role is played by the impact of digital and networking technologies on the ways news reports are built. In this Jcom commentary, the issues of the relationship between digital storytelling and professional news production will focus on science journalism. The commentary will deal with theoretical reflections and practical examples of innovative experiences in which different narration methods were exploited for scientific information.
A youth media program called Youthscapes not only helps participants combat negative stereotypes of urban teens, but also gives them a sense of group solidarity that enables them to function as responsible media producers when they venture out into the community.
Funded by the National Science Foundation (NSF),The STEM Pathways project focused on exploring strategies through which at-risk and incarcerated Hispanic youth could be engaged around STEM careers, understand the education, training, and skills they would need to attain them, and think that such a path was a future possibility. To this end, the project and evaluation teams collaborated on a literature review, the development of a logic model, and the design, implementation, and evaluation of a diverse set of program activities that included media, art, and flash mentoring with STEM role models
Goodman Research Group, Inc., (GRG), Cambridge, MA, conducted the formative evaluation of The Music Instinct project. The NSF-funded project aims to bring to PBS viewers the strong evidence of the connections between music and science, as well as to facilitate a deeper understanding of both fields. The Music Instinct project, presented by WNET/Thirteen, in collaboration with Mannes Productions, includes a two-hour television program, a website, and ancillary educational materials. The purpose of the formative evaluation is to obtain timely information to support and guide the producers as they
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TEAM MEMBERS:
Rucha LondheMiriam KochmanNivedita RanadeIrene F GoodmanWNET/ThirteenMannes Productions Inc.
FETCH with Ruff Ruffman is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) help the target audience develop interest, knowledge and skills necessary to do science; 2) train afterschool leaders to better facilitate science activities with kids; and 3) demonstrate how media can be used to teach substantive science and share the results of project evaluation with others in the field. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group. The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and contribute to nationwide data collection. A new FETCH Online Training resource will be created to help afterschool leaders to effectively engage in FETCH's hands-on science activities. American Institutes for Research (AIR) will conduct summative evaluation of the Online Training program.
Independent Production Fund is producing a three-part public television series focusing on the latest research in the science of music. The programs will explore how cutting-edge science is revealing new connections between music and the human mind and body, the natural world and the cosmos. The series will follow researchers from a variety of fields including physiology, neuroscience, psychology, biology, physics and education, as they use groundbreaking techniques and technologies to unravel age-old mysteries about music\'s persistence, universality and emotional power. It will show how these researchers are shedding valuable new light on the way brains work. The impact of the programs will be extended through a content-rich companion web site and innovative formal and informal educational-outreach materials to both middle and high school age students, as well as a complementary radio component. Mannes Productions will produce the series; Goodman Research Group will conduct formative evaluation and Rockman et al will conduct summative evaluation.
FETCH with Ruff Ruffman, produced by WGBH, is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts of this new season are to 1) help the target audience, especially girls and minorities, develop an interest, knowledge and skills necessary to do science; 2) help kids develop the math skills and knowledge necessary to solve science and engineering problems; and 3) bring FETCH's unique brand of informal science learning to camps across the country. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group: "Animal Universe," "Science of Art," and "Adventure Science." The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and interact with other FETCH fans online. In addition, funds will support new educational resources for camps, including a Camp FETCH Guide. The project will continue to work with the project's established collaborators like the Boys and Girls Clubs, Girl Scouts of America, and YMCA, as well expand the outreach via new partnerships with the Center for Summer Learning at Johns Hopkins University and the American Camp Association. Christine Andrews Paulsen & Associates (CAPA) will conduct summative evaluation of both the television show and the Camp FETCH Guide.
Using a kind of dynamic film, Latour analyzes three recent moments in the history of science and technology, involving John Whittaker of the Pasteur Institute, Watson and Crick and Tom West of Data General. Text in Portuguese.