Our goal in creating this guide is to provide practitioners, organizations, researchers, and others with a “one-stop shop” for measuring nature connections. The guide is for those interested in assessing and enhancing the connections their audiences have to nature; we use the term “audience” to refer broadly to your participants or to any group you are trying to assess. The guide can help you choose an appropriate tool (for example, a survey or activity) for your needs, whether you work with young children, teenagers, or adults (see the Decision Tree on p. 14). The guide also includes 11 tools
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TEAM MEMBERS:
Gabby SalazarKristen KunkleMartha Monroe
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed