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resource project Exhibitions
RISES (Re-energize and Invigorate Student Engagement through Science) is a coordinated suite of resources including 42 interactive English and Spanish STEM videos produced by Children's Museum Houston in coordination with the science curriculum department at Houston ISD. The videos are aligned to the Texas Essential Knowledge and Skills standards, and each come with a bilingual Activity Guide and Parent Prompt sheet, which includes guiding questions and other extension activities.
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resource project Media and Technology
This project will teach foundational computational thinking (CT) concepts to preschoolers by creating a mobile app to guide families through sequenced sets of videos and hands-on activities, building on the popular PBS KIDS series Work It Out Wombats!
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TEAM MEMBERS: Marisa Wolsky Janna Kook Jessica Andrews
resource research Media and Technology
How can we use a telenovela to help Latinx parents see themselves as role models in their young children’s science learning? Using an innovative, culturally relevant, meaningful, and authentic media program – a telenovela – to promote caregivers’ confidence, ability to support their children’s everyday science learning, and awareness of science career paths. Latinx children make 25% of the U.S. population but represent only 7% of the STEM workforce as adults. This project aims to change the narrative around Latinx family engagement with rich science learning that draws on home culture and
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TEAM MEMBERS: Joy Kennedy
resource research Media and Technology
We started our three year National Science Foundation Cracking the Code: Influencing Millennial Science Engagement audience research in 2018 with a national survey of millennials’ media consumption habits. This survey was conducted by Jacobs Media Strategies and found, among other things, that millennials were the most science curious generation. This survey provided the groundwork for each of the studies that we have conducted over the past three years as part of our Cracking the Code: Influencing Millennial Science Engagement study. To wrap up our project, we conducted another large
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad
resource research Media and Technology
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts beyond the usual metrics we track, the science engagement team tested a few Deep Look grant-related research questions using Facebook as a parallel research tool to our grant’s more traditional survey related research. More specifically, Facebook’s
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad
resource research Media and Technology
Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Jocelyn Steinke Christine Gilbert Kelsi Opat
resource research Media and Technology
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look. Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Othello Richards Kristina Janét Kelsi Opat Sarah Mohamad Gabriela Quiros
resource research Media and Technology
The KQED science digital video team continue their study of gender disparity in viewership for the YouTube series Deep Look. Below is a summary of the study’s key findings and you can read the complete study attached below. 1. Science curiosity is a key motivator of viewing Deep Look videos; science comprehension is not. You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos. 2. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Daniel Chapman Natasha Strydhorst
resource research Media and Technology
This poster was presented at the 2021 NSF AISL Awardee Meeting. Dinosaurs of Antarctica is a giant screen film and outreach project that documents the work of NSF-funded researchers on expeditions to Shackleton Glacier during the 2017-2018 field season. This immersive film and companion television special will bring the past to life and engage the public, and particularly students in middle grades (6-9), with polar science through appealing, entertaining media experiences and informal learning programs. The film serves as a companion for the synonymous Antarctic Dinosaurs museum exhibition
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TEAM MEMBERS: Deborah Raksany Andy Wood Karen Elinich
resource research Media and Technology
In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.
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TEAM MEMBERS: Reyhaneh Maktoufi
resource research Media and Technology
Numeracy is not a luxury: numbers constantly factor into our daily lives. Yet adults in the United States have lower numeracy than adults in most other developed nations. While formal statistical training is effective, few adults receive it – and schools are a major contributor to the inequity we see among U.S. adults. That leaves news well-poised as a source of informal learning, given that news is a domain where adults regularly encounter quantitative content. Our transdisciplinary team of journalists and social scientists propose a research agenda for thinking about math and the news. We
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TEAM MEMBERS: Jena Barchas-Lichtenstein John Voiklis Laura Santhanam Nsikan Akpan Shivani Ishwar Elizabeth Attaway Patti Parson John Fraser
resource research Media and Technology
This poster was presented at the 2021 NSF AISL Awardee Meeting. Persons who are deaf or hard of hearing are underrepresented in the STEM workforce. A key factor is lack of awareness of STEM careers or of examples of STEM professionals. SWS has developed 8 video stories for viewing at home or while attending a boys and girls club. Evaluation will provide new knowledge about design, use, and potential impact of the stories on our audience’s interest in pursuing STEM and possibly a STEM career.
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TEAM MEMBERS: Judy Vesel