KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This report is the final process
In spring 2019, WestEd conducted a pilot study using five playlists to understand the feasibility of implementing the playlists in afterschool programs and to discuss the potential impact of the playlists on student science learning. The research questions were: 1) How are the playlists implemented in after-school programs? 2) What is the potential impact of playlists on student science knowledge and skills? Student science knowledge was measured using the ScienceQuest test, and attitudes towards science were measured by the Emerging STEM Learning Activation Survey. Data were analyzed using a
This paper reports on a new media-based tool designed to develop new knowledge about joint parent-child participation in science talk and practices using a second screen app synced with a television program, called Splash! Ask-Me: Ocean Adventures (Splash!).[1] With funding from the National Science Foundation, Splash! is an app designed to work in conjunction with a marine science-focused television program, Splash and Bubbles, for children 2-8 years old that premiered nationally on PBS Kids in fall of 2016.
The free app includes a variety of "conversation catalysts" tied to the television
Pulsar: A Science Podcast is a science and technology podcast produced by the Museum of Science, Boston. The podcast has grown and expanded in recent months as the museum turned its attention to developing online resources during the coronavirus pandemic. This evaluation seeks to understand the ways the Pulsar team may improve their product in order to better suit listeners’ preferences and to expand the podcast’s reach.
This evaluation is grounded in two primary objectives: (1) describing the podcast’s current audience and (2) understanding factors that impact listeners’ engagement with
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TEAM MEMBERS:
Alia QatarnehAbigail FeldmanMason Hill
PEEP Family Science is a collaboration among the WGBH Education and Children’s Media teams, Education Development Center (EDC) researchers and staff, and parents participating in programs with two home visiting organizations: AVANCE in Texas and HIPPY in Arkansas. The project aims to foster joint media engagement and hands-on science exploration among diverse, low-income 3- to 5-year-old children and their parents through the development and testing of an app-based science intervention. This report presents the project background, research questions, study method, and findings of the research
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TEAM MEMBERS:
Megan SilanderMichelle CerroneLeslie CuellarLindsey HiebertJennifer Stiles
PLUM LANDING a digital media PBS Kids series that is designed to motivate six- to nine-year-old children to investigate the natural world. Content developers from WGBH Boston and researchers from the Education Development Center (EDC) used an iterative research and design process to create the Plum Landing Explore Outdoors Toolkit. The Toolkit includes digital media resources (animated stories, live-action videos, an online badging system, a digital game, and an app for families), hands-on science activities, and support materials for parents, caregivers, educators, and program directors to
PLUM LANDING a digital media PBS Kids series that is designed to motivate six- to nine-year-old children to investigate the natural world. Content developers from WGBH Boston and researchers from the Education Development Center (EDC) used an iterative research and design process to create the Plum Landing Explore Outdoors Toolkit. The Toolkit includes digital media resources (animated stories, live-action videos, an online badging system, a digital game, and an app for families), hands-on science activities, and support materials for parents, caregivers, educators, and program directors to
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS:
Jean Hiebert LarsonChandra LewisCorynn Del Core
YR Media (formerly Youth Radio) engages young people in digital media production that combines journalism, design, data, and coding. With support from the National Science Foundation (NSF), YR Media collaborated with the Massachusetts Institute of Technology’s App Inventor to launch WAVES — A STEM-Powered Youth News Network for the Nation. This three-year initiative expanded YR Media’s model of informal STEM education through the launch of a national platform that utilizes STEM-powered tools to create and distribute news stories, mobile apps, and digital interactives.
Rockman et al, an
Seeking to use narrative as a vehicle for getting more young people interested in STEM, the National Science Foundation supported a WETA/PBS NewsHour initiative to adapt their Student Reporting Labs (SRL) curriculum to feature a focus on STEM content in 2015. NewsHour selected Knology to run a four-year evaluation of the project from 2015 to 2019. Building on earlier research about student-led science journalism (e.g. Polman & Hope, 2014; Nicholas, 2017), this project suggests that having students develop and produce narratives about complex STEM topics may make these topics far less
Ruff Family Science is a project funded by the National Science Foundation (NSF) that aims to foster joint media engagement and hands-on science exploration among diverse, low-income parents and their 4- to 8-year-old children. Building on the success of the PBS series FETCH! with Ruff Ruffman, the project leverages FETCH’s funny and charismatic animated host, along with its proven approach to teaching science, to inspire educationally disadvantaged families to explore science together. The project is utilizing a research and design process to create resources that meet the needs of families