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resource research Media and Technology
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project. Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic. The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
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resource research Media and Technology
This paper deals with the journalistic coverage of biologically active compounds presented as promising drugs in Brazil. The sample consists of 214 journalistic stories on 40 compounds published in two daily newspapers and a monthly science magazine from January 1990 to December 2016. After 27 years, although journalists and scientists had claimed that all compounds would become drugs in a few years, only two completed the evaluation tests and were approved for commercialisation. The paper provides a series of strategies to build a more analytical view on drug research and development.
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TEAM MEMBERS: Carlos Henrique Fioravanti César Maschio Fioravanti
resource research Media and Technology
This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.
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TEAM MEMBERS: Megan Halpern
resource project Public Programs
The concept of One Health emphasizes the connection between human health, the health of animals and the health of the environment – with the goal of improving all health. The One Health approach supports collaborations between physicians, veterinarians, dentists, nurses, ecologists, and other science, health and environmentally-related disciplines. The One Health approach is increasingly important as our population rises, agriculture intensifies, and habitat destruction increases.

The goal of our “One Health” project is to increase adolescents’ understanding of One Health concepts and the importance of One Health collaborations. We will accomplish this by developing and disseminating: (1) Classroom lessons for high school students that are case-based, incorporate hands-on activities, and align with the Next Generation Science Standards, and; (2) Activities for middle and high school students that are suitable for use in a variety of informal (non-school) education settings. During this five-year project we will:
• Collaborate with scientists and life science teachers to develop case-based, hands-on One Health lessons for high school students.
• Develop and use a reliable and valid pre/post assessment to determine the impact of the One Health lessons on student learning.
• Implement a dissemination plan in which we will recruit, train and support a national network of “teacher-presenters” to lead professional development workshops for their peers throughout the US.
• Develop activities that will be used for middle school and high school One Health field trip programs at the University of Rochester’s Life Sciences Learning Center.
• Collaborate with informal educators to create One Health activities to be used in their outreach programs.

This project is significant because it will improve students’ understanding of the One Health approach to promoting the health of people, animals, and the environment. This project will also significantly impact teachers’ awareness of One Health, and how One Health concepts are aligned with NGSS and can be incorporated into their existing curriculums. This project is innovative because it will develop One Health lessons and activities for use in a variety of settings, through partnerships with scientists, science teachers, and informal science educators. This project will also feature an innovative model for disseminating the One Health lessons to teachers nationwide using peer-to-peer professional development.
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TEAM MEMBERS: Dina Markowitz
resource project Public Programs
The employment demands in STEM fields grew twice as fast as employment in non-STEM fields in the last decade, making it a matter of national importance to educate the next generation about science, engineering and the scientific process. The need to educate students about STEM is particularly pronounced in low-income, rural communities where: i) students may perceive that STEM learning has little relevance to their lives; ii) there are little, if any, STEM-related resources and infrastructure available at their schools or in their immediate areas; and iii) STEM teachers, usually one per school, often teach out of their area expertise, and lack a network from which they can learn and with which they can share experiences. Through the proposed project, middle school teachers in low-income, rural communities will partner with Dartmouth faculty and graduate students and professional science educators at the Montshire Museum of Science to develop sustainable STEM curricular units for their schools. These crosscutting units will include a series of hands-on, investigative, active learning, and standards-aligned lessons based in part on engineering design principles that may be used annually for the betterment of student learning. Once developed and tested in a classroom setting in our four pilot schools, the units will be made available to other partner schools in NH and VT and finally to any school wishing to adopt them. In addition, A STEM rural educator network, through which crosscutting units may be disseminated and teachers may share and support each other, will be created to enhance the teachers’ ability to network, seek advice, share information, etc.
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TEAM MEMBERS: Roger Sloboda
resource project Public Programs
This application requests support to enable a team of experienced science educators and biomedical and behavioral health network scientists to develop and implement the Worlds of Connections curriculum. Most middle school students are familiar with patient care-related health careers (e.g., nurses, dentists, surgeons), but few know about emerging careers in network science that can be leveraged to improve population health. This innovative and research-based science program is strategically designed to increase awareness of, understanding of, and interest in the important role of network science for health. This project will design learning activities that incite interest in network science applications to biomedical and public health research. The long- term goal is to enhance the diversity of the bio-behavioral and biomedical workforce by increasing interest in network science among members of underrepresented minority communities and to promote public understanding of the benefits of NIH-funded research for public health. The goal of this application is to identify and create resources that will overcome barriers to network science uptake among underserved minority middle school youth. The central hypothesis is that the technology-rich field of network science will attract segments of today’s youth who remain uninterested in conventional, bio-centric health fields. Project activities are designed to improve understanding of how informal STEM experiences with network science in health research can increase STEM identities, STEM possible selves, and STEM career aspirations among youth from groups historically underrepresented in STEM disciplines at the center of health science research (Aim 1) and create emerging media resources via augmented reality technologies to stimulate broad interest in and understanding of the role of network science in biomedical and public health research (Aim 2). A team led by University of Nebraska-Lincoln sociologists will partner with the University of Nebraska at Omaha; state museums; centers for math, science, and emerging media arts; NIH-funded network scientists; educators; community learning centers at local public schools; learning researchers; undergraduates; software professionals; artists; augmented reality professionals; storytellers; and evaluation experts to accomplish these goals and ensure out of school learning will reinforce Next Generation Science Standards. The Worlds of Connections project is expected to impact 35,250 youth and 20,570 educators in Lincoln and Omaha, Nebraska by: adding network science modules to ongoing 6th-8th-grade afterschool STEM clubs in community learning centers; adding network science for health resources to a summer graduate course on “activating youth STEM identities” for sixth to twelfth grade STEM teachers; connecting teachers with local network scientists; creating free, downloadable, high-quality emerging media arts-enhanced stories; and publishing peer-reviewed research on the potential of network science to attract youth to health careers. Coupled with the dissemination plan, the project design and activities will be replicable, allowing this project to serve as a model to guide other projects in STEM communication.

PUBLIC HEALTH RELEVANCE:
The lack of public understanding about the role of network science in the basic biological and social health sciences limits career options and support for historically underrepresented groups whose diverse viewpoints and questions will be needed to solve the next generation of health problems. The Worlds of Connections project will combine network science, social science, learning research, biology, computer science, mathematics, emerging media arts, and informal science learning expertise to build a series of monitored and evaluated dissemination experiments for middle school science education in high poverty schools. Broad dissemination of the curriculum and project impacts will employ virtual reality technologies to bring new and younger publics into health-related STEM careers.
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TEAM MEMBERS: Julia Mcquilan Grace Stallworth
resource project Media and Technology
A report following the 2016 Environmental Health Summit recommended engaging citizens in creating their own knowledge and solutions, thus ensuring that their concerns are adequately addressed and promoting sustainability of community projects. Indeed, citizen science has the potential to initiate a cascade of events with a positive ripple effect that includes a more diverse future STEM and biomedical workforce. This SEPA proposal involves the establishment of WE ENGAGE – an informal, citizen science-based, environmental health experiential learning program designed in partnership with and for under resourced communities struggling with health and environmental health challenges. Its purpose is to actively engage and build the citizen science capacity of citizens living in a single cluster of three contiguous under resourced, minority Cincinnati neighborhoods where generational challenges continue to plague residents despite the presence of established academic-community partnerships. Our hypothesis is that community-informed, experiential learning opportunities outside of the classroom that are structured, multi-generational, and story-based will encourage a) the active asking, discussion about, and answering of relevant complex health and environmental questions so that individuals and communities can plan action steps to make better health choices and pursue healthier environments, and b) greater interest and confidence in pursuing formal biomedical/STEM education and STEM careers. Our program has three specific aims: 1) We will co-create tailored story- based (graphic novel style) STEM education materials with a community advisory board and offer informal STEM education and research training to our target communities; 2) we will facilitate the application of scientific inquiry skills to improve health via community-led health fairs that use an innovative electronic health passport platform to collect data and through facilitated community discussions of health fair data to generate motivating stories to share; and 3) we will facilitate the application of scientific inquiry skills to foster community pride and activism in promoting healthier/safer built environments via walking environmental assessments. As in aim 2, facilitated discussions will be held to spur future community based participatory research studies and interventions. Critical to our success is the concept of storytelling. Storytelling is a foundation of the human experience. A key purpose of storytelling is not just understanding the world, but positively transforming it. It is a common language. Bringing together STEM concepts in the form of a story increases their appeal and meaning. Later, the very process of community data collection gives individuals a voice. In a data story, hundreds to millions of voices can be distilled into a single narrative that can help community members probe important underlying associations and get to the root causes of complicated health issues relevant to their communities. Through place based, understandable, motivating data stories, the community’s collective voice is clearer—leading to relevant and viable actions that can be decided and taken together. From preventing chronic disease, to nurturing healthier environments, to encouraging STEM education — stories have unlimited potential.

Public Health Relevance Statement:
Narrative WE ENGAGE is an informal citizen science-based, experiential learning program designed in partnership with and for middle schoolers to adults living in under resourced minority communities. Using the power of data collection and storytelling, its purpose is to actively engage citizens in STEM/research education and training to encourage a more diverse future workforce and to sustainably build local capacity to ask and answer complex health and environmental questions relevant to their communities. Further, by engaging citizens and giving them a more equitable stake in the research process, they are better able to discover their own solutions.
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TEAM MEMBERS: Melinda Sue Butschkovacic Susan Ann Hershberger
resource project Media and Technology
Twin Cities PBS BRAINedu: A Window into the Brain/Una ventana al cerebro, is a national English/Spanish informal education project providing culturally competent programming and media resources about the brain’s structure and function to Hispanic middle school students and their families. The project responds to the need to eliminate proven barriers to Hispanic students’ STEM/neuroscience education, increase Hispanic participation in neuroscience and mental health careers and increase Hispanic utilization of mental health resources.

The program’s goals are to engage Hispanic learners and families by


empowering informalSTEM educators to provide culturally competent activities about the brain’s structure and function;
demonstrating neuroscience and mental health career options; and
reducing mental health stigma, thus increasing help-seeking behavior.


The hypothesis underpinning BRAINedu’s four-year project plan is that participating Hispanic youth and families will be able to explain how the brain works and describe specific brain disorders; demonstrate a higher level of interest of neuroscience and mental health careers and be more willing to openly discuss and seek support for brain disorders and mental health conditions.

To achieve program goals, Twin Cities PBS (TPT) will leverage existing partnerships with Hispanic-serving youth educational organizations to provide culturally competent learning opportunities about brain health to Hispanic students and families. TPT will partner with neuroscience and mental health professionals, cultural competency experts and Hispanic-serving informal STEM educators to complete the following objectives:


Develop bilingual educational resources for multigenerational audiences;
Provide professional development around neuroscience education to informal educators, empowering them to implement programming with Hispanic youth and families, and
Develop role model video profiles of Hispanic neuroscience professionals, and help partner organizations produce autobiographical student videos.


We will employ rigorous evaluation strategies to measure the project’s impact on Hispanic participants: a) understanding of neuroscience and brain health, particularly around disorders that disproportionately affect the Hispanic community; b) motivation to pursue neuroscience or mental health career paths; and c) mental health literacy and help-seeking behavior. The project will directly reach 72 Hispanic-serving informal STEM educators and public health professionals, and 200 children and 400 parents in underserved urban, suburban and rural communities nationwide.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore
resource project Media and Technology
A team of experts from five institutions (University of Minnesota, Adler Planetarium, University of Wyoming, Colorado State University, and UC San Diego) links field-based and online analysis capabilities to support citizen science, focusing on three research areas (cell biology, ecology, and astronomy). The project builds on Zooniverse and CitSci.org, leverages the NSF Science Gateways Community Institute, and enhances the quality of citizen science and the experience of its participants.

This project creates an integrated Citizen Science Cyberinfrastructure (CSCI) framework that expands the capacity of research communities across several disciplines to use citizen science as a suitable and sustainable research methodology. CSCI produces three improvements to the infrastructure for citizen science already provided by Zooniverse and CitSci.org:


Combining Modes - connecting the process of data collection and analysis;
Smart Assignment - improving the assignment of tasks during analysis; and
New Data Models - exploring the Data-as-Subject model. By treating time series data as data, this model removes the need to create images for classification and facilitates more complex workflows. These improvements are motivated and investigated through three distinct scientific cases:
Biomedicine (3D Morphology of Cell Nucleus). Currently, Zooniverse 'Etch-a-Cell' volunteers provide annotations of cellular components in images from high-resolution microscopy, where a single cell provides a stack containing thousands of sliced images. The Smart Task Assignment capability incorporates this information, so volunteers are not shown each image in a stack where machines or other volunteers have already evaluated some subset of data.
Ecology (Identifying Individual Animals). When monitoring wide-ranging wildlife populations, identification of individual animals is needed for robust estimates of population sizes and trends. This use case combines field collection and data analysis with deep learning to improve results.
Astronomy (Characterizing Lightcurves). Astronomical time series data reveal a variety of behaviors, such as stellar flares or planetary transits. The existing Zooniverse data model requires classification of individual images before aggregation of results and transformation back to refer to the original data. By using the Data-as-Subject model and the Smart Task Assignment capability, volunteers will be able to scan through the entire time series in a machine-aided manner to determine specific light curve characteristics.


The team explores the use of recurrent neural networks (RNNs) to determine automated learning architectures best suited to the projects. Of particular interest is how the degree to which neighboring subjects are coupled affects performance. The integration of existing tools, which is based on application programming interfaces (APIs), also facilitates further tool integration. The effort creates a citizen science framework that directly advances knowledge for three science use cases in biomedicine, ecology, and astronomy, and combines field-collected data with data analysis. This has the ability to solve key problems in the individual applications, as well as benefiting the research of the dozens of projects on the Zooniverse platform. It provides benefits to researchers using citizen scientists, and to the nearly 1.6 million citizen scientists themselves.

This award by the Office of Advanced Cyberinfrastructure is jointly supported by the Division of Research on Learning in Formal and Informal Settings, within the NSF Directorate for Education and Human Resources.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Gregory Newman Subhashini Sivagnanam Laura Trouille Sarah Benson-Amram Jeff Clune Lucy Fortson Craig Packer Christopher Lintott Daniel Boley
resource research Media and Technology
Health is a personal experience, a social issue and a global concern. Any attempt to improve health, whether through new treatments, policies or procedures, will be most effective when patients and the public are engaged. No matter how great your idea or how robust your science, it still has to be accepted by the people who stand to benefit from it. Most of the time, that will mean someone putting their trust in healthcare professionals and the science and technologies that underpin modern medicine. Wellcome Global Monitor is the largest study to date into global attitudes to science and
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TEAM MEMBERS: Simon Chaplin Imran Khan Hilary Leevers Philomena Gibbons Lara Clements Ethan Greenwood Hannah Skilton Hannah Franklin Andrew Rzelpa Hania Farhan Andrew Dugan Pablo Diego-Rosell Steve Crabtree Julie Ray Priscilla Standridge Zaac Ritter
resource project Professional Development, Conferences, and Networks
This NSF INCUDES Design and Development Launch Pilot will increase the recruitment, retention, and matriculation of racial and ethnic minorities in STEM Ph.D. programs contributing to hazards and disaster research. Increasing STEM focused minorities on hazards mitigation, and disaster research areas will benefit society and contribute to the achievements of specific, desired societal outcomes following disasters. The Minority SURGE Capacity in Disasters (SURGE) launch pilot will provide the empirical research to identify substantial ways to increase the underrepresentation of minorities in STEM disciplines interested in hazards mitigation and disaster research. Increasing the involvement of qualified minorities will help solve the broader vulnerability concerns in these communities and help advance the body of knowledge through the diversity of thought and creative problem solving in scholarship and practice. Utilizing workshops and a multifaceted mentorship program SURGE creates a new model that addresses the diversity concerns in both STEM and disaster fields, and make American communities more resilient following natural disasters. This project will be of interest to policymakers, educators and the general public.

The Minority SURGE Capacity in Disasters (SURGE) NSF INCLUDES Design and Development Launch Pilot will enhance the social capital of racial and ethnic minority communities by increasing their networks, connections, and access to disaster management decision-making among members of their community from STEM fields. The four-fold goals of SURGE are to: (1) increase the number of minority graduate researchers in STEM fields with a disaster focus; (2) develop and guide well-trained, qualified disaster scholars from STEM fields; (3) provide academic and professional mentorship for next generation minority STEM scholars in hazards mitigation and disaster research; and (4) develop professional and research opportunities that involve outreach and problem solving for vulnerable communities in the U.S. The SURGE project is organized as a lead-organization network through the University of Nebraska at Omaha and includes community partners. As a pilot project, SURGE participation is limited to graduate students from research-intensive universities across the country. Each student will attend workshops and training programs developed by the project leads. SURGE investigators will conduct project evaluation and assessment of their workshops, training, and mentorship projects. Results from evaluations and assessments will be presented at STEM and disaster-related conferences and published in peer-reviewed academic journals.
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TEAM MEMBERS: DeeDee Bennett Lori Peek Terri Norton Hans Louis-Charles