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resource project Public Programs
This project, a collaboration of faculty at Pratt Institute and Oregon State University, will explore how people with low to no affinity for science, technology, engineering and math (STEM) can be introduced to STEM ideas in ways that are appropriate for their cultural identity and designed to achieve reasonable outcomes that allow for continued STEM engagement. This project will study a new model, as a small scale exemplar of how science learning can be integrated into cultural events that attract audiences who do not identify themselves as interested in science or broader concepts associated with STEM. The model integrates science with art, music and play, producing live events, games, hands-on workshops, and interactive theater productions that are intended to inspire wonder and excitement. The basic principles are: to create unique opportunities for audiences to experience science in unorthodox ways, to connect with audiences at these events, and to help scientists engage a public they do not normally reach.

The goal of this project is to formally study and improve upon the practices that have been explored to date by carefully examining the implementation at two annual FIGMENT arts festivals in New York City and to determine outcomes based on three theoretical frameworks: the six strands of science engagement proposed by the National Research Council, the concept of follow-up activity, and subsequent reinforcing experiences. Initial evaluation results indicate the model is effective in advancing informal STEM learning and providing valuable public engagement with science training and experience for scientists. Participating scientists succeed in creating interest and attentiveness in audiences that do not normally engage in science, thereby opening the door for subsequent experiences. The research will be a quasi-experimental approach to test the degree to which encounters with model's learning experiences create a higher probability to actively seek subsequent science experiences. Project deliverables include a how-to guide for professionals on expanding STEM audiences targeted at cultural institutions who want to incorporate science content into their activities, and for other institutions who want to integrate their activities into cultural settings. The how-to guide will be based on the body of research and evaluations developed that will illuminate the principles behind the model.

This work is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments.
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TEAM MEMBERS: Mark Rosin
resource research Exhibitions
This poster, which was presented at the Visitor Studies Association Conference in 2017, shares methods, working definitions and frameworks, and lessons-learned from Developing Guidelines for Designing Challenging and Rewarding Interactive Science Exhibits (DRL-1612577). Through design-based research, this project is investigating the emotional state of “productive struggle,” an intensive, fruitful state of exhilaration and challenge characterized by high levels of physiological arousal along with the experience of negative emotions. The project pushes beyond the positive range of emotional
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resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This RAPID project was submitted in response to the NSF Dear Colleague letter (NSF 17-128) related to Hurricane Harvey along the Gulf Coast. The PBS NewsHour team will produce 9 stories for national distribution using multiple broadcast and online channels that will engage the public and increase their understanding of the science and engineering research being conducted to better predict and mitigate the impact of future storms. Hurricane Harvey was the first of several storms in 2017 that hit first Texas then Florida and the Caribbean creating unprecedented devastation. This project aims to help the public better understand the science behind storms, and how scientists and engineers are actively collecting data, developing new models, using new technologies, and studying the environmental recovery. The PBS NewsHour team has in place experienced science journalists, production facilities, and a distribution network that can quickly develop media stories based on the work of scientists and engineers in the field, many of whom are funded by NSF. The NewsHour has a strong track record of telling stories that are scientifically accurate yet highly engaging and understandable to a diverse audience. Researchers from several universities including Texas A&M, Rice University, and Norfolk State University are advising the NewsHour team and may also be featured in some of the media. The team will also use their existing collaboration with education researchers at New Knowledge, Inc. to seek audience feedback on proposed/produced media.

The potential audience reach of these stories is extensive. Stories that are broadcast on the nightly PBS NewsHour reach 1.6 million people. The NewsHour's website currently reaches 6 million while their YouTube channel has 40 million views. They have a growing audience of younger viewers who mainly get their news on social media channels such as ScienceScope and Apple News. EXTRA is another service offered just for teachers.
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TEAM MEMBERS: Patti Parson
resource research Public Programs
This is the Advisors' Report for 2017 for the iSWOOP (Interpreters and Scientists Working on Our Parks) project. It discusses broad issues across project sites, provides park by park overviews, and highlights results of the research.
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TEAM MEMBERS: Martha Merson
resource evaluation Public Programs
The Association of Science-Technology Centers (ASTC) aims to help member institutions inform and educate the public about science through a global lens. The World Biotech Tour (WBT) was a three-year initiative designed to not only promote a greater understanding of biotechnology through public outreach and programming led by science centers and museums, but also as an opportunity for ASTC to collect useful data on the resources required and challenges encountered at different science museums around the world when implementing a long-term, multi-country program. The WBT involved students
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TEAM MEMBERS: Todd Boyette Aliki Giannakopoulou Karen Peterman Carlin Hsueh Walter Staveloz
resource evaluation Public Programs
In 2015, the Swinomish Indian Tribal Community (SITC) received a two-year NSF-AISL Pathways Grant (#1516742) entitled “Developing an Informal Environmental Health Education Model in Tribal Communities,” designed to develop a process model and curriculum for community-based environmental health outreach, grounded in cultural values and practices. The project deliverables included a curriculum and guiding document, intended to inform and inspire other tribal communities wishing to create a culture-based environmental or public health curriculum. SITC contracted the Lifelong Learning Group
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resource evaluation Media and Technology
California Academy of Sciences contracted with Wendy Meluch of VisitorStudies.com to design and conduct an evaluation of the Habitat Earth planetarium show (HE) during winter/spring 2017. HE is a 30-minute show which features a pre-recorded movie-like section, and a live presentation. HE team members’ primary interests were to assess cognitive, affective and behavioral impacts of the show on audience members, and understand the roles and relative strengths of the live and pre-recorded segments of the program in manifesting those impacts. Findings of this study will inform development of the
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TEAM MEMBERS: Wendy Meluch
resource research
This preliminary study examined the effect that five major sources of public science education—schools, science centers, broadcast media, print media, and the Internet—had on adults’ science interest values and cognitive predispositions. Over 3,000 adults were sampled in three U.S. metropolitan areas: Los Angeles, California, Phoenix, Arizona, and Philadelphia, Pennsylvania. To minimize potential sampling bias, the results were weighted by current U.S. Census data to be comparable to demographics from each of the three jurisdictions. Participants were asked to self-report their current and
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TEAM MEMBERS: John H Falk Scott Pattison David Meier David Bibas Kathleen Livingston
resource research Professional Development, Conferences, and Networks
This is a report from Workshop II: Overview of Organizational Support for Public Engagement among Scientific Societies, part of the Support Systems for Scientists' Communication and Engagement workshop series. Workshop II was held Feb. 28 - Mar. 1, 2018 at the Howard Hughes Medical Institute in Chevy Chase, MD. The report provides an overview of a project aiming to help reveal how societies view the concept of “public engagement” and to provide an empirical understanding of the availability and prevalence of tools that societies currently use to support engagement efforts.
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TEAM MEMBERS: Shupei Yuan Anthony Dudo John Besley Brooke Smith
resource research Media and Technology
The purpose of this paper is to provide an overview of the issues of scientific literacy in a dozen countries, as well as the actions taken to address the distinct problems they face. It also presents some experiments that are conducted there. This dossier was produced as part of Les Journées internationales de la culture scientifique – Science & You, held in Montreal on May 4th, 5th and 6th, 2017.
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TEAM MEMBERS: Joëlle Le Marec Bernard Schiele
resource project Media and Technology
The Space and Earth Informal STEM Education (SEISE) project, led by the Arizona State University with partners Science Museum of Minnesota, Museum of Science, Boston, and the University of California Berkeley’s Lawrence Hall of Science and Space Sciences Laboratory, is raising the capacity of museums and informal science educators to engage the public in Heliophysics, Earth Science, Planetary Science, and Astrophysics, and their social dimensions through the National Informal STEM Education Network (NISE Net). SEISE will also partner on a network-to-network basis with other existing coalitions and professional associations dedicated to informal and lifelong STEM learning, including the Afterschool Alliance, National Girls Collaborative Project, NASA Museum Alliance, STAR_Net, and members of the Association of Children’s Museums and Association of Science-Technology Centers. The goals for this project include engaging multiple and diverse public audiences in STEM, improving the knowledge and skills of informal educators, and encouraging local partnerships.

In collaboration with the NASA Science Mission Directorate (SMD), SEISE is leveraging NASA subject matter experts (SMEs), SMD assets and data, and existing educational products and online portals to create compelling learning experiences that will be widely use to share the story, science, and adventure of NASA’s scientific explorations of planet Earth, our solar system, and the universe beyond. Collaborative goals include enabling STEM education, improving U.S. scientific literacy, advancing national educational goals, and leveraging science activities through partnerships. Efforts will focus on providing opportunities for learners explore and build skills in the core science and engineering content, skills, and processes related to Earth and space sciences. SEISE is creating hands-on activity toolkits (250-350 toolkits per year over four years), small footprint exhibitions (50 identical copies), and professional development opportunities (including online workshops).

Evaluation for the project will include front-end and formative data to inform the development of products and help with project decision gates, as well as summative data that will allow stakeholders to understand the project’s reach and outcomes.
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resource research Public Programs
During the GENIAL Summit, the Marketing, Communication, and Media strand examined the role of marketing and communications in connecting Latino audiences with STEAM in informal science learning (ISL) environments. ISL organizations do not generally think to include a marketing perspective early on in the process of developing audience experiences. When ISL practitioners seek to connect with key audiences, specifically, Latino audiences, marketing efforts are often considered when an exhibit or program is fully developed, in production, or already launched. This causes an immediate and inherent
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TEAM MEMBERS: Julie Nunn Lorraine Yglesias