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resource project Media and Technology
Lineage is a comprehensive educational media and outreach initiative that will engage individuals and families in learning about deep time and evolution, helping audiences come to newfound understandings of the connections between the past, present, and future of life on Earth. The project is a partnership between Twin Cities PBS (TPT) and the Smithsonian Institution's National Museum of Natural History and is linked to the opening of that museum's new Deep Time Fossil Hall in June 2019. The project includes a two-hour film for national broadcast on PBS, and a 20-minute short version for exhibition in science centers. The documentaries will show how scientists, using paleontology, genetics, earth science and other disciplines, can reconstruct in detail the origins of living animals like birds and elephants, revealing their ancient past as well as evidence of ecological change that can inform our understanding of Earth today. Extensive educational outreach will include the creation of "Bone Hunter," an innovative VR (Virtual Reality) game designed for family co-play that engages multiple players in the process of paleontology as they piece together a fossil in a digital lab. Bone Hunter and other collaborative educational activities will be deployed at Family Fossil Festivals that will attract multi-generational learners. One such Festival will take place at the Smithsonian Institution in Washington, D.C., while others will be based at geographically diverse institutions that serve underserved rural as well as urban communities. Lineage is a collaboration between national media producers, noted learning institutions and researchers, including Twin Cities Public Television, the Smithsonian Institution / National Museum of Natural History, Schell Games, the Institute for Learning Innovation (ILI), and Rockman et al. One of the project's primary innovations is its exploration of new learning designs for families that use cutting-edge technologies (e.g. the Bone Hunter virtual reality game) and collaborative multi-generational learning experiences that advance science knowledge and inquiry-based learning. An external research study conducted by ILI will investigate how intergenerational co-play with physical artifacts compared to virtual artifacts influences STEM (Science Technology Engineering Mathematics) learning and engagement. The findings will lead to critical strategic impacts for the field, building knowledge about ongoing innovation in the free choice learning space. The project's external evaluation will be conducted by Rockman et al and evaluative findings, as well as the educational materials derived from the project, will be widely disseminated through partnerships with professional and educator groups. Clips from the Lineage film and related learning resources will be hosted on PBS LearningMedia, so educators can incorporate these resources into their classrooms, and students and lifelong learners can explore and discover on their own. The project outcomes will have broad impact on public audiences, deepening and advancing knowledge and understanding about important scientific concepts, and promoting continued, family-based collaborative learning experiences to expand and deepen STEM knowledge. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning.
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TEAM MEMBERS: Michael Rosenfeld Sarah Goforth Amy Bolton
resource research Media and Technology
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific
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TEAM MEMBERS: Bankole Falade Clare Coultas
resource research Media and Technology
Since 2000, the UK government has funded surveys aimed at understanding the UK public's attitudes toward science, scientists, and science policy. Known as the Public Attitudes to Science series, these surveys and their predecessors have long been used in UK science communication policy, practice, and scholarship as a source of authoritative knowledge about science-related attitudes and behaviors. Given their importance and the significant public funding investment they represent, detailed academic scrutiny of the studies is needed. In this essay, we critically review the most recently
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TEAM MEMBERS: Eric Jensen David Wright
resource research Media and Technology
A majority of Americans rely on general outlets for science news but more say specialty sources get the facts right about science. This report presents findings from a survey conducted among a nationally representative sample of 4000+ adults from May 30-June 12, 2017. The survey asked about a range of issues from how the public encounters science news and assesses what and who to trust to other ways that people engage with science information in everyday life, including participation in citizen science research projects, hobbies, and consumption of entertainment programming built around
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TEAM MEMBERS: Cary Funk Amy Mitchell Tom Caiazza
resource project Media and Technology
The Earth and Sky radio series proposes to produce, distribute, market and evaluate 72 compelling environmental radio programs on oceanic and atmospheric topics featuring NOAA scientists, data and information. These programs will air at a rate of 24 programs per year over a three-year period as part of Earth and Sky's regularly scheduled programming to its many affiliates. Earth and Sky will feature this new radio programming on our web site. The programs will be available in both text and a variety of audio formats including downloadable mp3 files, streaming m3u files, and will be available for podcast. The web site will also feature additional information that augments and supports the content of the radio programs, including links to relevant information, encouraging web visitors to delve deeper into a topic area and learn more. Project Learning Tree (PLT) is an award-winning environmental education program designed for teachers and other educators, parents, and community leaders working with youth from preschool through grade 12. PLT will correlate their vast catalogue of existing environmental education curricula to each show. Correlations for each program will be listed next to that show in the dedicated PLT section of Earth and Sky's website.
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TEAM MEMBERS: Ryan Britton
resource project Media and Technology
"Black Sun" is a full-length documentary film focusing on the life and research of two African American solar astrophysicists: Dr. Hakeem Oluseyi of the Florida Institute of Technology and Dr. Alphonse Sterling of the NASA Marshall Space Flight Center. Black Sun depicts underrepresented minority scientists in ways that challenge common preconceptions, and will inspire young people (particularly minorities) to consider STEM fields as a viable and exciting career option. In particular, the film shows the lives of the scientists, the scientists taking scientific observations and doing analysis, and discussing their results. Black Sun is centered on the two solar eclipses this year (2012): The May 20 annular eclipse and the November 13-14 total eclipse. This NSF RAPID grant funds the filming of the total solar eclipse in Cairns, Australia, where Drs. Sterling and Oluseyi and their team of students will conduct measurements focused on studying the extended solar atmospheric plasma.

The primary broader impacts goal is to increase minority participation in STEM fields. Black Sun will be "advancing discovery and understanding while promoting teaching, training and learning," by showing both the science and the personal aspects of minority astrophysicists. Dissemination will be done via screenings in academic settings (particularly minority-serving institutes), entry into film festivals, and promotion to science TV programs. We have already partnered with several HBCUs to screen "Black Sun".
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TEAM MEMBERS: Romeel Dave Jarita Holbrook
resource project Media and Technology
Over three years beginning in January 2016, the Science Museum of Virginia will launch a new suite of public programming entitled “Learn, Prepare, Act – Resilient Citizens Make Resilient Communities.” This project will leverage federally funded investments at the Museum, including a NOAA-funded Science On a Sphere® platform, National Fish and Wildlife-funded Rainkeepers exhibition, and the Department of Energy-funded EcoLab, to develop public programming and digital media messaging to help the general public understand climate change and its impacts on Virginia’s communities and give them tools to become resilient to its effects. Home to both the delicate Chesapeake Bay ecosystem and a highly vulnerable national shoreline, Virginia is extremely susceptible to the effects of climate change and extreme weather events. It is vital that citizens across the Commonwealth understand and recognize the current and future impacts that climate variability will have on Virginia’s economy, natural environment, and human health so that they will be better prepared to respond. In collaboration with NOAA Chesapeake Bay Office, George Mason University’s Center for Climate Change Communication, Virginia Institute for Marine Science, Public Broadcasting Service/National Public Radio affiliates, and Resilient Virginia, the Museum will use data from the National Climatic Data Center and Virginia Coastal Geospatial and Educational Mapping System to develop and deliver new resiliency-themed programming. This will include presentations for Science On a Sphere® and large format digital Dome theaters, 36 audio and video digital media broadcast pieces, two lecture series, community preparedness events, and a Resiliency Checklist and Certification program. This project supports NOAA’s mission goals to advance environmental literacy and share its vast knowledge and data with others.
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TEAM MEMBERS: Richard Conti
resource project Media and Technology
The Museum of Science and Industry, Chicago (MSI) will develop museum-based education resources to engage high school age youth in the exploration of climate literacy and Earth systems science through its Teen ACES (Teen Advocates for Community and Environmental Sustainability) project. As the future leaders who will make decisions about the issues they face in their communities, youth participants will be positioned to act as advocates for establishing resilient communities in the Midwest. The project will utilize a variety of resources, including NOAA Science On a Sphere® (SOS) technology and datasets, Great Lakes and local climate assets from the Midwest Regional Climate Center and Illinois-Indiana Sea Grant, and existing local planning guides to develop museum-based youth programming. Teens will explore environmental hazards including severe weather events and temperature extremes, and consider the impact of the Great Lakes on regional climate. The Chicago Metropolitan Agency for Planning, Resilient Chicago, the Institute of Environmental Sustainability at Loyola University Chicago, and the South Metropolitan Higher Education Consortium will advise on the project to support the integration of municipal resiliency plans and their related adaptation and mitigation measures into the program. Teen participants will share their learning with the Chicago community through interactions with public visitors in the Museum, programs at Chicago Public Library branches, and MSI’s teen science program broadcast on Chicago’s public access TV station. Teen facilitated experiences will be tailored for SOS® experiences at MSI. The project will revise content for use in 100 after-school science clubs for students from diverse communities across the Chicago area. Further dissemination to three regional science center partners equipped with SOS® technology (Boonshoft Museum of Discovery in Dayton, Ohio; Science Central in Fort Wayne, Indiana; and Hawthorn Hollow in Kenosha, Wisconsin) will build a foundation of knowledge and resources to adapt materials to meet the needs of their communities and consider how their vulnerabilities and resiliency plans may differ from Chicago.
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TEAM MEMBERS: Bryan Wunar
resource research Media and Technology
This article examines certain guiding tenets of science journalism in the era of big data by focusing on its engagement with citizen science. Having placed citizen science in historical context, it highlights early interventions intended to help establish the basis for an alternative epistemological ethos recognising the scientist as citizen and the citizen as scientist. Next, the article assesses further implications for science journalism by examining the challenges posed by big data in the realm of citizen science. Pertinent issues include potential risks associated with data quality
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TEAM MEMBERS: Stuart Allan Joanna Redden
resource research Media and Technology
Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.
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TEAM MEMBERS: Davide Bennato
resource research Media and Technology
Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range
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TEAM MEMBERS: Nico Pitrelli
resource research Media and Technology
Science in film is gaining attention from scientists and science communicators. Sixteen experts gathered at the 253rd Annual Meeting of the American Chemical Society to explore the role and relevance of science in film. An audience of researchers, academics and students enjoyed first-hand accounts from filmmakers, science consultants and experts in science communication, who all agreed on the important impact the way science is depicted in film has on education, outreach and the relationship between science and society.
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TEAM MEMBERS: Erik Stengler