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Peer-reviewed article

Scientific and non-scientific information in the uptake of health information: The case of Ebola

August 1, 2017 | Media and Technology
The Ebola virus disease outbreak in West Africa (2013–2016) claimed over 10 000 lives in less than 18 months. Low levels of familiarity with the disease, ease of transmission, scale of infection, gruesomeness of symptoms, lack of cure and high fatality rate created a global panic. From the perspective of the social psychology of communication and content analysis, this study examines media coverage of the crisis in Africa with a view to unpacking the scientific and non-scientific information that may have framed public understanding of the disease. Findings show that accepting scientific advice was not unproblematic, because of the similarity of early symptoms with known diseases such as Lassa, dengue and malaria fevers. Cultural and religious actors and beliefs posed a paradox for believers as the public assimilated disease prevention information into existing norms and practices. Rumours and conspiracy theories about Western governments and pharmaceuticals also contributed to the rejection of the scientific explanation of its origin. Fear of the devastating effects of the disease and the lack of a cure led to the stigmatisation of the infected and treatment centres and ultimately to public revolts. Findings show the importance of non-scientific information and actors in matters of health and illness in Africa.

TEAM MEMBERS

  • Bankole Falade
    Author
    University of Bielefeld
  • Clare Coultas
    Author
    London School of Economics and Political Science
  • Citation

    DOI : 10.17159/sajs.2017/20160359
    Publication Name: South African Journal of Science
    Resource Type: Research Products
    Discipline: Health and medicine | History/policy/law
    Audience: Administration/Leadership/Policymakers | General Public | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media | Comics, Books, and Newspapers

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