The National Network for Ocean and Climate Change Interpretation [NNOCCI] is a Community of Practice [CoP] dedicated to advancing the conversation on climate change, based on the principle that wide-scale training with proven communication techniques can change the national discourse around climate change to be more productive, creative, and solutions-focused.
NNOCCI CoP is a network of individuals and organizations in formal and informal education, the social sciences, climate sciences, and public policy. By 2018, the community represented more than 184 institutions in 38 states, and over
Science museums, science centers, zoos, and aquariums (MCZAs) constitute major settings of science learning with unique characteristics of informal science education. Emphasis will be given to the analysis of four specific characteristics of MCZAs that seem relevant for educational research and practice, namely, conditions of mixed motives and goals, staged popular science, and impact of physical layout, as well as the role of social exchange and participation. By doing so, we focus on the consequences of these characteristics for the learning processes and outcomes of visits of MCZAs. We show
Increased integration and synergy between formal and informal learning environments is proposed to provide multiple benefits to science learners. In an effort to better bridge these two learning contexts, we developed an educational model that employs the charismatic nature of arachnids to engage the public of all ages in science learning; learning that aligns with the Next Generation Science Standards (NGSS Disciplinary Core Ideas associated with Biodiversity and Evolution). We created, implemented, and evaluated a family-focused, interactive science event—Eight-Legged Encounters (ELE)—which
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
Science and technology: these are the mainstays China wants to concentrate on in order to stabilise its future as an emerging world power. Beijing plans to have the whole, enormous Chinese population literate in the scientific field within a few years. Scientific popularization is the key to what now, due to political influences and deep social disparities, seems remote.
As popular visitor destinations, zoos play a vital role in enhancing understanding of animal biology, conservation, and biodiversity. But what do visitors already understand? This study examined visitors’ knowledge of animal biology and their understanding of how human activity may affect biodiversity. The findings led to a modification of a model that illustrates visitors’ levels of understanding of animal biology and the conservation of biodiversity.
Nine cultural institutions in one metropolitan community worked together on a study to determine what motivates museumgoers, using John Falk’s visitor-identity model as their theoretical guide and analytical instrument. The results prompted the individual institutions to reflect on their programme development and learning outcomes, their marketing strategies, and their staff professional development.