This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
The Rochester Institute of Technology's National Technical Institute for the Deaf (NTID) and Center for Computational Relativity and Gravitation (CCRG) will collaborate on a CRPA project designed to develop a dance-based performance to educate deaf and hard of hearing students on astrophysics concepts. This project seeks to address the following goals: 1) provide all audience members with access to scientific information in an inherently engaging and stimulating manner; 2) facilitate the acquisition of scientific knowledge in all audience members, including deaf and hard-of-hearing individuals, with special reference to general information and basic concepts from the fields of gravitational physics and astrophysics; and 3) stimulate general interest in STEM fields within all audience members. An extensive team of physicists, arts faculty, computer scientists, performance experts, and evaluators have assembled to translate original research on gravity-based astrophysics, including collision events between black-holes and neutron-stars, entire galaxies, and the central black-hole engine that powers active galactic nuclei, into novel educational presentations. The original science to be presented was generated in part by the scientists at the Center for Computational Relativity and Gravitation. Project deliverables include live performances and a project website with educational materials and a virtual tour of the recorded performance. The live performances will include dance and computer generated visualizations of space phenomena, supplemented with discussion and interactive components to engage audiences both before and after the presentation. The mixed-method evaluation will provide insights into how the medium of dance can be used to engage audiences in STEM fields and increase the understanding of STEM content areas which have had little previous investigation, but may be highly relevant to the engagement of underserved audiences. Performances are planned for select sites in New York, Ohio, Connecticut, Rhode Island, Washington, DC, Pennsylvania and Maryland. It is estimated that the project will directly impact 7,000 individuals, approximately half of whom will be deaf or hard or hearing. Deaf and hard of hearing populations are greatly underserved in science education. This project is an effort to bridge that gap by providing creative models for communicating to the public on contemporary science concepts. Learning outcomes for the target audience include increasing awareness and interest in STEM, acquisition of information and basic concepts from the fields of gravitational physics and astrophysics, and enhancing awareness of relationships among science and the arts. Project activities will be disseminated through the website hosted by the Rochester Institute of Technology, as well as social networking sites including Facebook, Twitter, and Google+. The project will also be promoted through science festivals and media events.
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TEAM MEMBERS:
Manuela CampanelliHans-Peter BischofJacob Noel-Storr
In partnership with the University of Pennsylvania's Graduate School of Education, The Franklin Institute Science Museum will develop, test, and pilot an exportable and replicable cyberlearning exhibit using two cutting edge technologies: Augmented Reality (AR) and Virtual Reality (VR). The exhibit's conceptualization is anchored in the learning research vision of the NSF-funded workshop Cyberinfrastructure for Education and Learning for the Future (Computing Research Association, 2005). The incorporation of VR and AR technologies into the Franklin Institute's electricity and Earth science exhibits is an innovation of traditional approaches to hands-on learning and will improve the quality of the learning experience for the primary audience of families with children and elementary school groups. The project has implications for future exhibit development and more broadly, will provide new research on learning on how to incorporate cyberlearning efforts into traditional exhibits. Fifteen participating exhibit developers across the ISE field will assist in the evaluation of the new exhibit; receive training on the design and development of VR and AR exhibits for their institutions; and receive full access to the exhibit's new software for implementation at their informal learning sites. The technology applications will be developed by Carnegie Mellon University's Entertainment Technology Center--leaders in the field in Virtual Reality design and development. Front-end and formative evaluation will be overseen internally by the Franklin Institute. The Institute for Learning Innovation will conduct the summative evaluation. Research will be conducted by the University of Pennsylvania's Graduate School of Education on the effects of AR and VR technologies on exhibit learning.
This is a recording of a NISE Network online brown-bag conversation held in December 2014 about the International Year of Light. In 2013, the United Nations proclaimed 2015 as the International Year of Light (IYL). More than 100 organizations from more than 85 countries are participating in IYL. During this conversation we discussed scientific organizations that would make great partners for IYL events, shared light-related activities and videos developed by the NISE Network, and talked about the science behind some of those activities.
The NISE Network has developed numerous activities and programs suggestions for the International Year of Light and Light-Based Technologies (IYL 2015). The International Year of Light and Light-Based Technologies (IYL 2015) is a global initiative that will highlight to the citizens of the world the importance of light and optical technologies in their lives, for their futures, and for the development of society. It is an unique opportunity to inspire, educate, and connect on a global scale.
This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
The Seeing Team wished to determine visitors what visitors understood from interacting with the Seeing section of the museum, before the section was to be renovated. In particular, they wanted to know what visitors took away from the exhibits as a group. We interviewed pairs of visitors after they had been directed to spend as much time as they wanted in the Seeing section (as marked off by blue tape on the floor). Seeing included the exhibits in the back of the museum as well as those near the south bathrooms. We collected approximately 55 interviews, of which 33 had been transcribed by the
This evaluation describes the results of three individual exhibits that were a part of the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. This document contains findings for "Seeing Yellow," "Peripheral Vision," and "Motion Detector."
Using data from interviews with 133 physicists and biologists working at elite research universities in the United States, we analyze narratives of outreach. We identify discipline-specific barriers to outreach and gender-specific rationales for commitment. Physicists view outreach as outside of the scientific role and a possible threat to reputation. Biologists assign greater value to outreach, but their perceptions of the public inhibit commitment. Finally, women are more likely than men to participate in outreach, a commitment that often results in peer-based informal sanctions. The study
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TEAM MEMBERS:
David JohnsonAnne EcklundAnne Lincoln
Scholars and pundits alike argue that U.S. scientists could do more to reach out to the general public. Yet, to date, there have been few systematic studies that examine how scientists understand the barriers that impede such outreach. Through analysis of 97 semi-structured interviews with academic biologists and physicists at top research universities in the United States, we classify the type and target audiences of scientists’ outreach activities. Finally, we explore the narratives academic scientists have about outreach and its reception in the academy, in particular what they perceive as
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TEAM MEMBERS:
Elaine Howard EcklundSarah JamesAnne Lincoln
Fifty visitors to SMM were recruited on the exhibit floor of the museum and asked to view the first draft of a seven-minute movie being developed for the Science on a Sphere exhibit. Visitors were brought into a small room, sat down and viewed the movie on a computer laptop. After watching the movie, visitors were asked a series of questions to assess their interest, enjoyment, and particular aspects of the movie. Visitors aged eight and above were eligible to be interviewed.
Native Americans exert sovereignty over vast amounts of United States land and water resources, yet are underrepresented in the disciplines that train our nation's future land and water resource managers. Native American resource managers must walk in two worlds, accommodating both traditional and modern methods that may come into conflict. Building on an existing, NSF-funded Manoomin Science Camp, the Walking Two Worlds (W2W) project will employ a systems view of resource management in considering a broad range of resource management issues affecting the region (including its lakes and wetlands, fisheries, forestry, wildlife, and air quality), with the goal of engaging the entire community in environmental and resource management issues of immediate relevance to the community. W2W will incorporate both Western science concerning the physical, chemical, and biological worlds, and traditional environmental knowledge, culture, language, and the judgment of elders. This holistic approach will not only facilitate effective resource management for the community, it will also serve as a 'hook' for engaging students and the community in STEM. A partnership of the Fond du Lac Band (of Lake Superior Chippewa) and the University of Minnesota (UMN) planned collaboratively with the community, W2W will focus on community-inspired, participatory science research projects related to resource management and environmental science. W2W will be facilitated by local teachers, with former participants as mentors, researchers and resource manages as mentors, and UMN faculty as lecturers. W2W recognizes the critical importance of strong STEM education for natural resource management. Using a mixed-methods approach to external evaluation, the project will build knowledge on the contributions of the W2W holistic, systemic approach and theme of community resource management. This will provide the foundation for a future development project that builds a community of place-based learning and community-inspired research projects.