This is a compilation of front-end, formative, and a partial summative evaluations, and an exploratory study using the xMacroscope, a data visualization technology developed for generating data from an exhibit using data captured from visitor actions.
The Museum of Science, Boston and Boston University received funding from the National Science Foundation to develop and implement a pilot program mentoring high school students in science research, communication, and education practices, through the lens of experimental psychology research.
DATE:
TEAM MEMBERS:
Katie ToddIan Chandler-CampbellRachel Fyler
There are many lenses through which we can measure the value of a museum experience.
There is the satisfaction factor: Did visitors have a good time? Were they engaged? Do they want to return?
There are learning outcomes: Did visitors learn something new? How much did they learn? How did their experience compare to other types of learning experiences?
And there is also meaning-making: Did respondents have a meaningful experience? A memorable one? A connective experience that made them want more?
While all three of these lenses (and many others) are important, meaning-making is
DATE:
TEAM MEMBERS:
Susie Wilkening
resourceresearchProfessional Development, Conferences, and Networks
During this session at the 2013 Visitor Studies Association Annual Conference the authors discussed our preliminary framework for addressing the question of how to evaluate an evaluation. The three-part framework—(1) Worth of the Intervention, (2) Appropriateness of the Evaluation Study, and (3) Usefulness for Stakeholders—comprises a set of criteria for evaluating summative evaluations. The authors shared early impressions from in-progress work on practical applications of the framework, solicited feedback on the framework, and brainstormed ideas for innovative evaluation tools and measures
This article describes how science centers and museums can better engage ethnic-specific communities that, overall, historically do not visit these institutions. Cecilia Garibay, principal of the Garibay Group, summarizes her research in this area, specifically focusing on Latino families in the United States and shares several key values that influence Latino parents' leisure choices. Examples of how leading institutions have used these findings are included and highlight ways museums can use research to better engage diverse communities.
In this article, evaluator Randi Korn details the importance of a museum's mission as "key to an institution's success." Korn recommends museums clarify their intent, before evaluating their impact , and provides three mission-based filters that museums must use to examine all operational activities: clarity of intent, alignment of practice and resources, and reflective inquiry.
This article describes the mission, approach and success of the New Jersey Academy of Aquatic Sciences' Community and Urban Science Enrichment Program (CAUSE). Through the CAUSE program, local high school students receive training in marine science and biology, and work as mentors for younger students and as educators. This article also points out that an enrichment program to increase visitorship from underrepresented youth is not enough; science centers must utilize Positive Youth Development (PYD) strategies to "lay the foundation" toward individual learning. Key findings from project
In this article, Emily O'Hara, education associate and marking assistant, and Beth Krusi, director of marketing and communications, both at the Montshire Museum of Science (Norwich, Vermont), share their perspective on the importance of repeat visitation. O'Hara and Krusi describe how they use evaluation to refine new and existing exhibits to encourage repeat visitation.
In this article, twelve museum and exhibit directors of leading institutions in the world share their exhibition philosophy. These individuals describe how they develop exhibits to meet content and learning objectives, how they design exhibits thoughtfully to meet these goals and how they evaluate the success of the exhibits. Museums featured include the Finnish Science Centre (Vantaa), The Wild Center (Tupper Lake, NY), Sciencenter (Ithaca, NY), INSPIRIA Science Center (Norway), Explora (Albuquerque, NM), Montshire Museum of Science (Norwich, Vermont), Phaeno (Germany), CuriOdyssey (San Mateo
This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
This article describes the goals and methodology of the Field Museum in Chicago's Calumet Environmental Education Program (CEEP) in the Calumet region of southeast Chicago. The program engages students grades 4-12 in science by letting them apply what they have learned to real-life community conservation issues. Evaluation highlights and lessons learned are also included.
This article summarizes key findings of the American Association of University Women (AAUW)'s research report, "Why So Few? Women in Science, Technology, Engineering, and Mathematics" (2010). The report profiles research that demonstrates how social and environmental factors—including stereotypes, cultural beliefs, and implicit bias—act as barriers to girls’ and women’s full participation in these fields. This article provides a brief explanation of their findings and recommends what science centers and museums can do to promote girls' participation in science and math. The full report is