On October 1, 2015, Oregon Public Broadcasting (OPB) was awarded a 3‑year grant of 2.7 million dollars from the National Science Foundation (NSF) to fund the project Hacking Your Mind (award number 1515520). A major public and social media project, Hacking Your Mind (HYM) planned to engage Americans with the new discoveries being made in the social, behavioral, and economic sciences and the remarkable insights these discoveries offer into how individuals make numerous daily decisions and judgments, as well as the broader impact of this highly personal phenomenon on nearly every aspect of
This briefing paper reports findings from the Youth Access & Equity in Informal Science Learning (ISL) project,
a UK-US researcher-practitioner partnership funded by the Science Learning+ scheme. Our project focuses on young people aged 11-14 primarily from under-served and non-dominant communities and includes researchers and practitioners from a range of ISL settings: designed spaces (e.g. museums, zoos), community-based (e.g. after school clubs) and everyday science spaces (e.g. science media).
Soundprint Media Center, Inc. and RLPaul Productions, produced a cross-media package that includes a website (capecosmos.org), radio programs, and museum-based family events related to the 50th anniversary of the Space Program. The project, Out of This World (OOTW), is a program that sought to stimulate interest in science by presenting the little known stories of African-Americans and women who contributed to the U.S. Space program, and to provide historical context for the scope and reach of the nascent aerospace science program. Through radio documentaries and collaborations with science centers and museums, including the Smithsonian's National Air and Space Museum (NASM), OOTW broke new ground in developing an integrated media project that reached different audiences. The deliverables included: three radio documentaries (; an educational DVD package with 20 video mini-documentaries, curator interviews with space research pioneers and a learning guide; an interactive website that recreates a space mission circa 1961, and a series of live two-way video conferences between NASM and some 14 partner museums and science centers. OOTW used the power of investigative journalism and the reach of public radio and local science museums to connect with adults and school-age children, to cut across demographic categories, and to include a significant number of minority and at-risk children.
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
Rosemarie Reed is producing a one-hour documentary film about the life and accomplishment of Lise Meitner, the Austrian born physicist whose pioneering work in nuclear physics contributed to the discovery of nuclear fission, which led to the creation of the atomic bomb. Rosemarie Reed Productions, Ltd., is requesting a planning grant of $50,000 to conduct research, secure visuals, develop a treatment, and do preliminary formative evaluation of the treatment for this film. An examination of Meitner's life and work will help correct the inaccuracies and injustices that have distorted the legacy of one of the founders of the modern nuclear age and address the need for the recognition of women in science. The film will also offer stufents insight into the social, political and scientific events of the first half of the twentieth century and will introduce audiences to the work and thought of such key figures as Albert Einstein, Enrico Fermi, Niels Bohr, Max Planck and Otto Hahn. The project will be informed by an advisory board comprised of leading experts in Meitner studies and theoretical physics; formative evaluation will be conducted by Georgia Institute for Technology.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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TEAM MEMBERS:
Paula ApsellThomas FriedmanJon Palfreman