The Earth and Sky radio series proposes to produce, distribute, market and evaluate 72 compelling environmental radio programs on oceanic and atmospheric topics featuring NOAA scientists, data and information. These programs will air at a rate of 24 programs per year over a three-year period as part of Earth and Sky's regularly scheduled programming to its many affiliates. Earth and Sky will feature this new radio programming on our web site. The programs will be available in both text and a variety of audio formats including downloadable mp3 files, streaming m3u files, and will be available for podcast. The web site will also feature additional information that augments and supports the content of the radio programs, including links to relevant information, encouraging web visitors to delve deeper into a topic area and learn more. Project Learning Tree (PLT) is an award-winning environmental education program designed for teachers and other educators, parents, and community leaders working with youth from preschool through grade 12. PLT will correlate their vast catalogue of existing environmental education curricula to each show. Correlations for each program will be listed next to that show in the dedicated PLT section of Earth and Sky's website.
The Bishop Museum will develop, implement and evaluate of a full set of informal education programs centered on the Science On a Sphere exhibit. This project includes the following programs and exhibits: -Eleven classroom modules on earth and ocean sciences (one module for each grade from kindergarten through 10th) using a field trip to the Science On a Sphere (SOS) and the new Science Adventure Center at Bishop Museum as the keystone for each module. - Exhibits in the planetarium lobby that will augment the SOS display by providing additional content information, local tie-ins, and information on how SOS works. - Daily live demonstrations at the sphere. This includes public demonstrations (1200 shows, 22,000 attendees during the grant period) and school children (400 shows, 9600 attendees during the grant period) for a total attendance of 31,600. -Yearly teacher workshops (2 total, 80 educators) to promote the use of the classroom modules mentioned above with NOAA staff and museum staff. Special-event programming incorporating the sphere will also include an eight-session lecture series featuring NOAA staff; two annual "Mad About Science" Festivals; eight Family Sunday events; and twenty local television news and weather broadcasts using the sphere and its programs for content and background.
This project will develop standardized, exportable and comparable assessment instruments and models for Women In Engineering (WIE) programs nationwide, thus allowing them to assess their program's activities and ultimately provide data for making well-informed evaluations.
To accomplish this goal, the principal investigators at the University of Missouri and Penn State University will work over a three-year period with their institutions' WIE programs and three cooperating programs at Rensselaer Polytechnic Institute, Georgia Tech, and University of Texas at Austin. With these five programs that collectively represent a variety of private and public, years of experience for WIE directors and student body characteristics, the investigators will pilot, revise, implement, conduct preliminary data analysis and disseminate easy-to-access, reliable and valid assessment instruments. The principles of formative evaluation will be applied to all instruments and products. All institutions will use the same set of instruments, thus allowing them to have access to powerful benchmarking data in addition to the data from each of their respective institutions.
A prior project, the Women's Experience in College Engineering Project (WECE) sought to characterize the factors that influence women students' experiences and decisions by studying college environments, events and support programs that affect women's satisfaction with their engineering major, and their decisions to persist or leave these majors. In contrast to WECE's macro-level and student focus, this proposal's target audience is WIE directors, with a focus on WIE programs, not students.
Women in Engineering programs around the United States are a crucial part of our country's response to the need for more women in engineering professions. There are about 50 WIE programs nationwide. Half have expressed interest in this effort. WIE directors will benefit by having ready-made assessment tools that will allow them to collect data on programs, evaluate these programs, and make decisions on how to revise programs and / or redistribute limited resources to maximize overall program effectiveness. Data from these instruments will also provide substantiated evidence for administrators, advisory boards and potential funding agencies. Finally, because these instruments will be available nationwide, programs will have the opportunity to take advantage of powerful benchmarking data for their decision-making processes.
This project provides the next logical step in the national movement to recruit and retain women in engineering.
In this chapter from the book, "Fostering Active Prolonged Engagement: The Art of Creating APE Exhibits," we describe the methods and results from an array of studies designed to assess active, prolonged engagement in science museum visitors.
Many lives could have been saved on 26 December 2004, when the tsunami unleashed by an earthquake of magnitude 9.0 off the coast of the Indonesian island Sumatra struck a dozen coastal villages along the Indian Ocean. Those lives could have been saved if, on that day, science communication had not resulted in a complete failure to communicate scientific information adequately in many cases, in different places and at different levels. A long time passed between the violent shock and the devastation caused by the tsunami waves, in most cases, many hours.
The death of Pope John Paul II, the "Polish pope", in Rome and the subsequent election of Benedict XVI, the "German pope", have been two great events gaining world-wide media coverage and affecting the whole world. This was due to Karol Wojtyla's ability to reach everyone's heart thus once dubbed the "Great Communicator" and to the Vatican's spiritual, cultural, and political influence all over the world. The death of Pope John Paul II and the election of Benedict XVI also concern science and science communication issues.
The historian Marshall Berman wrote that living in modern times means "to find ourselves in an environment that promises us adventure, power, joy, growth, transformation [...] and, at the same time, that threatens to destroy everything we have, everything we know".
The tsunami that took place on 26th December 2004 in the Indian Ocean and hurricane Katrina, that last August struck the Mexican Gulf, are two recent natural events that turned into catastrophes for mankind, causing several thousands victims. One of the reasons behind this can be traced back to the fact that useful information in the hands of scientists and experts did not reach the right people within the right time. A crushing defeat for risk communication was witnessed in these two recent events. All the more paradoxical since we live in what we like to name “the era of communication and
Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.
A review of two books recently published by Vieira & Lent, by the Casa da Ciência (House of Science) and by the Oswaldo Cruz Museu da Vida (Life Museum, Cruz/Fiocruz), "O Pequeno Cientista Amador – a divulgação científica e o público infantil", and "Terra Incógnita – a interface entre ciência e público" ("The Young Amateur Scientist - scientific divulgation and the youthful public", and "Unknown Land – the interface between science and the public") is presented.
While the model for transmitting scientific information a model that attributes the effects of a message on the public to the intent of the communicator mediated by text is increasingly becoming an exclusive tool for communication novices, other alternative models are emerging and most importantly field research is being tested and examined.
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.