This paper discusses the "Gallery Enhancement" project completed between 1988-1989 at the Art Gallery of Ontario. A summary of the project includes: the general modifications to the installation, the "collaborative" nature of the exhibit development process (between education, curatorial and others), the strategies employed for modifying the installation, the methods and results of the audience research initiatives, and the ramifications of this experimentation on future operations at the Art Gallery of Ontario.
This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the
This paper presents comparative visitation patterns found in evaluation studies in German museums. It reveals statistics on the number, type, and development of museums in Germany as a central European country, and correlates these structures to their specific visitor patterns and visitor behavior, attitudes, and preference. The source of these findings is a three-year survey in Westfalen, a region with 200 museums which resembles a model of the total German museum structure.
This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.
This paper discusses the influence of mutual communication on exhibit development and evaluation. It discusses how mutual communication techniques helped developers at the Impression 5 Science Museum see the production of "SPIN," a traveling hands-on exhibit about rotational motion, through the eyes of the visitor and imagine ways of generating visitor-object and visitor-developer dialogues in the exhibit.
This paper discusses four interpetative strategies employed by staff at the Arkansas State Parks System which have led to effective interpretation. These strategies include: (1) maintianing a position to interpret; (2) providing linked programs and messages to provide continuing and reinforcing learning opportuities; (3) using the Visitor Center as a threshold to the park; and (3) providing three levels of interpretation.
This paper discusses ways exhibit labels can be used to encourage social interaction. It summarizes research related to effective labeling for family visitors at zoos as well as strategies to reach this audience more effectively with educational and/or interpretive messages.
This paper describes ways that computers currently are used (and misused) in museums as interpretive support devices and the potential role computers can play in museums to improve the quality of visitor attention, involvement, and learning. Where and when computers can productively serve interpretive functions are discussed. However, it is pointed out that computers are not always cost-effective. Printed text with imbedded questions, interactive labels, and other nonelectronic methods often serve these functions as well or better than computers. References for follow-up study are included.
This paper discusses exhibit labels and how to design them effectively. Author Stephen Bitgood organizes the literature on exhibit labeling into three general components: (a) know your audience; (b) capture their attention; and (c) hold their attention. Bitgood's "ABCs of label design" are guidelines to produce more effective labels.
This paper introduces a nonparametric statistical method for the analysis of time data in visitor research and evaluation studies. Measures of duration are often used to analyze visitor behavior and determine exhibit effectiveness in museum settings. Examples of duration measures include the length of a museum visit, the interval between a first visit and a repeat visit, or the period of time a visitor devotes to an activity, such as the span of attention to an exhibit, or the time spent reading a label.
This paper discusses a study aimed to answer some preliminary questions about the kinds of information remembered 20-30 years after a visit and the role that visitation frequency might play in influencing these recollections. In this study, twelve museum professionals were asked to recall their earliest, or a very early, museum experience and to relate it in as much detail as possible.
This paper discusses one research method used in front-end evaluation studies: focus groups. It provides an assessment of the fit of focus groups and front-end evaluation as well as suggests issues and considerations for maximizing the fit between focus groups and front-end evaluation