This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
This article describes a front-end evaluation conducted by researchers at the Wildlife Conservation Society's Prospect Park Zoo in planning for the new "In Living Color" exhibit. The evaluation examined how the zoo's average young visitor--a 5.1 year old--thinks and feels about animal coloration.
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
Most free-choice science learning institutions, in particular science centers, zoos, aquariums, and natural history museums, define themselves as educational institutions. However, to what extent, and for which visitors, do these free-choice learning settings accomplish their educational mission? Answering this question has proven challenging, in large part because of the inherent variability of visitors to such settings. We hypothesize that the challenges of measuring free-choice science learning might be diminished if it were possible to pool populations during analysis in ways that reduced
Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
The North Carolina Museum of Life and Science will develop two areas in a new 70 acre outdoor exhibit "BioQuest Woods: Linking Animals and Plans with Interactive Exhibits". This concept is to pair live animals and plants in their natural setting with science center-style interactive exhibits to communicate key ideas in biology and physics. Support will go to sixteen interactive stations in two four-acre theme areas "Catch the Wind" and "Down to Earth". "Catch the Wind" will assist visitors in the exploration air movement and learning about how plants and animals use air in specialized ways. For example, visitors will experiment with air thermals while observing the behavior of birds of prey and will learn how prairie dogs exploit the venturi effect to ventilate their burrows. In the "Down to Earth" thematic area, visitors, simulate the activities of field biologists, will track bears equipped with radio collars, examine living invertebrates, among other activities. Scientific instruments, including microscopes, in kiosks will aid on-the-scene study of live animals and plans. "BioQuest Woods" will help visitors, teachers and students gain the realistic experience of scientific inquiry in a natural setting. Education programming will highlight curriculum linkages and fulfills the goals of North Carolina's new science curriculum. It directly addresses the State's competency-based goals requiring understanding of natural systems and the interrelations of the basic sciences. Pre and post-visit materials will be developed along with teacher guides and enhancement activities. This project is being developed with the cooperation of the Austin Nature Center, the National Zoo, and the Indianapolis Zoo.
Travelers and Hitchhikers: Links from Land to Sea is a 5,000 sq. ft. exhibit which will be housed at the New England Aquarium, with two additional 1,200-4,800 sq. ft. modules produced for exhibition at participating consortium and partnering venues. The exhibit will invite visitors to "travel" with sea turtles, frogs, and fish as they tell their stories of journeys through an interconnected mosaic of terrestrial, freshwater, and marine habitats. A fourth module will use aliens, or introduced exotic species, to illustrate the disruption caused when humans make inappropriate connections across habitats. The underlying theme and message for the visitor is the connection between aquatic biodiversity and their own everyday lives. The animals and the four (4) modules have been chosen to emphasize a different aspect of these interconnections among rivers, land, and sea. The traveling version can either stand alone as one (1) module telling one story or be installed with all four (4) in combination. Sea turtles will emphasize land to sea, the frogs from water to land, and the immersive environment of the fish will allow the visitor to experience the physical connections from stream to sea. Finally, the introduced species module will illustrate how ecosystems can become fragile and broken due to human action. It is expected that over 2,000,000 visitors will be informed of aquatic biodiversity through this exhibit. In addition, activity carts and educator resource kits will be produced to further enhance the message of biodiversity conservation to all audiences.
This Communicating Research to Public Audiences project is derived from work funded by research grant DEB-9903416 entitled "LTREB: Long Term Studies of African Lions." In partnership with the Bell Museum of Natural History, Craig Packer at the University of Minnesota-Twin Cities will develop a 500 sq ft traveling exhibition and associated website on the factors that contribute to the successful survival and reproduction of individual lions. Intellectual Merit: This exhibit builds on public interest in lions and the intriguing question of why males have manes to educate visitors about the process of scientific research. Its content is based on seven years of observations and experiments by a leading researcher on the behavioral ecology of lions. The exhibit will include a life-size "model" lion (actually a plush toy made to exact specifications) that was used in the field to test responses by real lions. Broader Impact: In addition to being displayed by the Bell Museum, "The Lion's Mane" exhibit will travel to zoos with lion exhibits and to museums with lion dioramas. By highlighting a female researcher, the exhibit provides an entry point and a role model for girls. This exhibit will benefit from and build upon extensive national publicity received by the Lion Research Project and its lionresearch.org website.
National Musical Arts is requesting a planning grant of $50,000 to conduct initial planning and research toward the development of a traveling exhibition and related educational programming on the subject of biomusic -- the musical sounds produced by living things. The work will be performed by the BioMusic project, a program of National Musical Arts, in collaboration with the Association of Science Technology Centers and a national team of informal science educators. The goal of the project is to develop a 2,500 square-foot traveling exhibit and related programs targeted to md-sized science centers, zoos and aquaria across the country. During the proposed one-year planning phase, the Biomusic Project and ASTC will work with an interdisciplinary team of scientists, musicians, exhibit developers and educators to understand the current state of biomusic research; to identify concepts and phenomena that could make strong visitor experiences; and to develop initial plans for the exhibit and programs. The result of the work of the planning phase will include a Biomusic Groundwork Report, a Biomusic Program presented at the annual ASTC Conference and a detailed Exhibition Prospectus.
The New England Aquarium proposes to develop a traveling exhibition based on recent research implicating human activities in the worldwide increase in jellies. Humans are changing oceans so that they are becoming more suitable for jellies than for fish. The exhibition is expected to reach 12 million people -- primarily families with school-aged children -- across the nation. No jelly exhibit to date has shown jellies as important indicator species and ecosystem linchpins. Dissemination will include materials and programs for school and community outreach. A Sea Jelly Activity Kit and a community art/science program will be developed. In each year of the project approximately 100 urban teens will intern in the jelly culturing facility, where they can learn about the science of culturing jellies and present their experiences to the public.