This paper will be of value to ISE professionals interested in designing communication strategies to influence visitor behaviour. The author draws on persuasive communication theory to discuss the design and delivery of messages to target behaviours. This study reflects on the difficulties encountered during a process of identifying and prioritising behaviours to target in zoo contexts.
This study outlines the learning goals, expectations, and perceived outcomes of a zoo field trip from the perspective of students, classroom teachers, and informal educators. They find, among other things, that that students most highly valued the social aspects of the field trip – opportunities to be with their friends and to discuss the field trip events with their friends. They also find that informal educators did not quite understand the needs or interests of the students and therefore missed opportunities to engage students with the science in the zoo. The authors close with several
The purpose of the study was to investigate how situational interest was triggered for high-school students on an aquarium field trip. Although actual learning was not itself measured in this study, the author investigates how the museum setting triggers interest, which in turn influences learning and is therefore important to cultivate. As the author admits, some of the findings are intuitive but the study empirically confirms some approaches, which can spark situational interest. Five areas that triggered situational interest were identified through student interviews: social involvement
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a
In 2007 Miami University, in partnership with the Cincinnati Zoo and Botanical Garden (Zoo) and the Institute for Learning Innovation (ILI), received a National Science Foundation Grant to develop, create, implement, and evaluate the impacts of Wild Research, a whole zoo exhibit. The purpose of Wild Research was to promote Zoo visitors' engagement in inquiry, across generations, and increase visitors' awareness of conservation issues. ILI was charged with conducting the summative evaluation for Wild Research. This study was conducted to answer the question: What is the impact on visitors to
PROGRAM EVALUATION OF Climate Change and the Oceans Initiative: From Awareness to Action [2011] Monterey Bay Aquarium, Monterey, CA The Monterey Bay Aquarium contracted Randi Korn & Associates, Inc. (RK&A) to evaluate four new programs that were part of the Climate Change and the Ocean Initiative: From Awareness to Action. To increase awareness of the impact of climate change on the oceans, the Aquarium developed three live shows and trained guides to engage visitors in discussions about the issue. The guide-visitor interactions occurred in Hot Pink Flamingos: Stories of Hope in a Changing Sea
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
The Los Angeles Zoo and Botanical Gardens contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the California Condor Rescue Zone (CCRZ), an immersive, facilitated play space designed for elementary school-age children. The summative evaluation explored how well CCRZ achieved its goals for children and adults. How did we approach this study? RK&A conducted naturalistic observations and exit interviews over a six-day period in February and March, 2011. Naturalistic observations documented the behavior of visitors and Zoo staff/volunteers in California Condor
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Randi Korn & Associates, Inc.Los Angeles Zoo and Botanical Gardens
Monterey Bay Aquarium (MBA) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate Hot Pink Flamingos: Stories of Hope in a Changing Sea, a special exhibition that, according to MBA, explores how climate change is affecting ocean life and recommends small changes we all can make to help the oceans as well as big changes we can make together to solve the climate crisis. A summative evaluation explored how well MBA achieved its goals for the exhibition and identified other significant findings that may affect future projects. This evaluation combined methodologies to understand how visitors
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
This report describes and discusses the findings from a field study that was conducted at the Vancouver Aquarium to investigate how visitors explore and experience large horizontal multi-touch tables as part of public exhibition spaces. The study investigated visitors’ use of two different tabletop applications—the Collection Viewer and the Arctic Choices table—that are part of the Canada’s Arctic exhibition at the Vancouver Aquarium. Our findings show that both tabletop exhibits enhanced the exhibition in different ways. The Collection Viewer table evoked visitors curiosity by presenting
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TEAM MEMBERS:
Jim SpadacciniJeff HeywoodUta HinrichsSheelagh Carpendale
The University of Cincinnati Arlitt Child and Family Research and Education will conduct a two-year research investigation to document and understand young children's scientific dialog, interactions, behaviors, and thinking within expressly designed natural play environments called playscapes. Two existing environmental science-focused playscapes will serve as the informal context for the study. Pre-school children and their teachers at early childhood centers, Head Start programs and informal learning institutions such as zoos, nature centers, and museums will participate in the study. The Cincinnati Nature Center and the Cincinnati Playscape Initiative will partner with the University of Cincinnati for this research endeavor. The results of the study are expected to not only address a significant gap in the literature base related to self-directed play and young children\'s scientific thinking within playscapes environments, but the study also has the potential to inform the field more broadly about scientific learning and teaching across informal and formal contexts at the early childhood levels. Nine research questions will frame the study and seek to investigate: (a) children\'s behaviors in intentionally designed playscapes, (b) children\'s scientific thinking in intentionally designed playscapes, and the relationship between access to the playscape environment and children's attitudes about science and their own scientist identities. The study sample includes over 200 children (ages 3-5) will be recruited from local university, child care centers and head start programs. Each child will participate in research activities at one of two test sites, with sixty children participating in research activities at both test sites. As part of the study, the children will visit the test sites at least three different times and will be asked to explore the playscape environments on their own, with other children, and with their teachers. Lavalier microphones will capture the students' self-talk and dialogs with others, as they explore the specially designed playscape environments. Other data collection methods include: behavior mapping, direct observation, dialog analysis, surveys, focus groups, and curriculum-based assessments. A team of researchers, including university faculty and graduate assistants, will employ inductive, deductive, and abductive analytical methods and reasoning to analyze and synthesize the data. Concurrently, an external evaluator at the Evaluation Services Center will employ a mixed-methods approach for the formative, remedial, and summative project evaluations. An ultimate goal of the project is to use the research findings to provide a scientific base for the development of an early childhood approach that promotes scientific thinking and learning within self-directed, informal contexts.