In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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Karen HughesRoy BallantyneJan Packer
This paper presents results from the testing of a simple visitor survey tool modeled on traditional semantic differential techniques to identify socially agreed traits or attributes that might influence audience bias toward an exhibit species. The authors from the Wildlife Conservation Society Institute suggest that understanding these connotative meanings can aid exhibit developers in the creation of experiences. Five tests were conducted with this methodology, each focused on a different animal (dolphins, sharks, cheetahs, zebras, and African wild dogs). With four of the subject animals, a