This article addresses some of the challenges faced when attempting to evaluate the long-term impact of informal science learning interventions. To contribute to the methodological development of informal science learning research, we critically examine (Falk and Needham (2011) Journal of Research in Science Teaching, 48: 1–12.) study of the California Science Center's long-term impact on the Los Angeles population's understanding, attitude and interest in science. This study has been put forward as a good model of long-term impact evaluation for other researchers and informal science learning
Educators have been increasingly interested in teaching mathematics in informal settings. However, there is little research on the actual learning outcomes of out-of-school mathematics instruction or the role of interest in explaining the outcomes. In this study, 793 12-year-old pupils were taken into a science center mathematics exhibition in Latvia and Sweden, measuring their prior knowledge of the contents of the exhibition, general cognitive competences and individual interest in school mathematics before the visit, and their situational interest and learning outcomes after the exhibition
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Mari-Pauliina VainikainenHannu SalmiHelena Thuneberg
This article from Fortune explores business models for free art museums, and the tension between accessibility and the revenue needed for an operating budget.
There are many lenses through which we can measure the value of a museum experience.
There is the satisfaction factor: Did visitors have a good time? Were they engaged? Do they want to return?
There are learning outcomes: Did visitors learn something new? How much did they learn? How did their experience compare to other types of learning experiences?
And there is also meaning-making: Did respondents have a meaningful experience? A memorable one? A connective experience that made them want more?
While all three of these lenses (and many others) are important, meaning-making is
People love stuff. It speaks to them; it reminds them of special moments or people in their lives. They collect it and they love to tell stories about it and show it off. Museums’ deepest roots are in the stuff of collections. But over the last 200 years, the value and importance of collections to effective science interpretation (including exhibits, education, and outreach) has waxed and waned. It is clear from recent studies that using collections in concert with media and interactivity in exhibits and programs yields an extremely effective visitor experience. The recent work of Reach
A collective mass of youthful exuberance pulses through our science centers and museums on any given day. As I visit our ASTC-member institutions around the world, I find it extremely rewarding to watch all that energy being transformed into focused, intense contemplation of specific topics or experiences.
I have always been fascinated by the concept of “dwell time” in our science centers and museums. Dwell time usually refers simply to the period of time visitors spend in an exhibition or at a specific exhibit or activity. This time period can be extended in ways that are not entirely
On the first day of the Science and Society course at the Cooperstown Graduate Program in Cooperstown, New York, I present the students with an incandescent lightbulb, with clear glass so one can easily see the filament inside. I ask the students how it works and they are able to tell me that the electricity comes in there, runs through the filament here, heats up, and produces light. Then I take out my iPhone and slide it across the table and ask, “How does this work?” Blank stares abound.
You’ve probably heard the adage, “There is no such thing as bad publicity.” A study published in Marketing Science concluded, “Although negative publicity is not always a good thing, in some cases, negative can actually be positive” (Berger, Sorensen, & Rasmussen, 2010). As a science center, you want to pique interest and perhaps push your marketing comfort zone in order to create a buzz, but there are always risks when you push the envelope.
From May to September 2013, Science World British Columbia in Vancouver, Canada, presented an exhibition entitled The Science of Sexuality. The
In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A science center’s exhibit department would devise interesting exhibits, and the marketing department simply advertised that content to whatever audience might be interested. From today’s perspective, those were relatively simple times.
Things began to change in the 1990s
National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). Additional partner institutions were the ECHO Lake Aquarium and Science Center (ECHO), Lawrence Hall of Science (LHS) at the University of California, Berkeley, and Audience Viewpoints Consulting (AVC). The summative evaluation study was
As part of the Exploratorium’s Indoor Positioning System (IPS) project, we prototyped a crowd-sourced, location-tagged audio app, called Exploratorium Voices, or Open Conversation, that visitors could use on smartphones to listen to short comments from staff, experts and other visitors and to leave their own comments for others to hear. This app was developed with Roundware, an open-source framework that collects, stores, and delivers audio content, integrated with a Wi-Fi IPS that provided location data used to tag audio recordings and determine where a visitor was to play recordings left
My Sky is a NASA funded project, which developed a traveling exhibition on astronomy. Boston Children’s Museum (BCM) created the exhibition in collaboration with the Smithsonian Astrophysical Observatory (SAO). Formative and remedial evaluations were conducted at BCM while the summative evaluation took place at the first two venues following BCM: Stepping Stones Museum for Children (Stepping Stones) in Norwalk, CT and The Providence Children’s Museum (PCM) in Providence, RI. Formative evaluation of the My Sky exhibit was conducted between April 2013 and June 2014 to ensure that the components