This study investigated the effect of different scientific inquiry activities on visitors’ understanding of the science underlying an interactive exhibit. The exhibit, “colored shadows,” creates a pattern of colored shadows on a white wall, due to a person’s body blocking the light from colored lamps. The subjects were 392 museum visitors, aged 7 to adult. They were individually guided through a structured interview, during which they did one of seven inquiry activities, randomly assigned. The activities were: generate an explanation; interpret an explanation; troubleshoot an explanation
Constructivist education theory postulates (Fosnot, 1996; Hein, 1998) that visitors learn actively and create their own meanings as they interact with the world. This raises challenges for visitor studies, since it may be difficult to plan a reasonable evaluation strategy for exhibitions if visitors’ actions and outcomes cannot be determined in advance. Constructivist theory also requires an appropriate evaluation approach (Hein, 1997). This paper illustrates the use of a combination of methodologies that allow visitors’ meanings and activities to emerge as they visit an interactive, non
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Elsa BaileyKerry BronnenkantJudith KelleyGeorge HeinMuseum of Science, Boston
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use along with their understanding of the human visual system to create movie illusions. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent did the program appeal to adult viewers? To what extent did the program achieve its intended viewing goals? What
Although schools traditionally take their pupils to Natural History Museums, little has been elicited about either the overall content of the conversations generated by such groups or of the effect on content in the presence of an adult. Transcripts were coded using a systemic network which had been designed based on pilot studies. A range of variables was created from the coded data. The number of conversations that contained at least one reference to the designated categories were ascertained overall and those of the three sub-groups, pupils and teacher, pupils and chaperone and pupils alone
This handbook provides a generic package for the formative evaluation of exhibits. The book covers three major concerns in evaluation: flexibility, efficiency, and validity. The authors note that this evaluation package has been developed on the assumption that the "front- end" evaluation relating to exhibit development has already occurred, and that the "summative" evaluation phase is beyond the scope of the project.
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Curtin University of TechnologyLeonie RennieTerry McClafferty
This book addresses controversial changes in a major cultural organization through the lens of a vital need for a shift in thinking as museums enter the 21st century. Robert Janes is a leading voice in the changes taking place in Canada's cultural institutions. In this case study, the author candidly discusses layoffs, union/management relations, and the urgency of sustainability. Contributions from museum staff highlight the human side of change, and essays by Canadian and international museum directors present thoughtful perspectives.
In this paper, Robert C. Webb of Suffolk University analyzes the role of cognitive and affective interaction in museums. Webb explains how a person alternates between high and low modes of cognition. Topics include central and peripheral routes of processing, levels of processing theory, and techniques for reaching low-involved visitors. Webb argues that more exploration and measurement is needed to study the affective nature of the museum experience.
In this paper, Harris Shettel, museum evaluation consultant, examines the rise of controversial museum exhibitions. Shettel argues that controversial subject matter should not be avoided, but rather presented in exciting, interesting and challenging ways that avoid controversy. Shettel points to the "Prisoners of War: Soviet Prisoners in Germany - German Prisoners in the Soviet Union" exhibition as an exemplar. The various ways exhibit evaluation studies can play an important role avoiding controversy are also identified.
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Harris ShettelVisitor Studies Association
In this paper, researchers from the University of North Carolina at Asheville, Denver Museum of Natural History (DMNH), and Colorado State University, present findings from two studies that established a link between certain design features commonly found in museum environments and the state of psychological flow. Study one observed visitor behavior in a museum hall at DMNH before and after renovation. The study found that after the design changes, visitors attended more to the exhibits. Study two, a post-hoc survey analysis, investigated which design features in particular are responsible for
In this paper, John H. Falk, of Science Learning, inc., provides a brief overview of brain research and suggests implications for the museum field in terms of to define and measure learning.
This paper examines the differences between the single and married visitors to Old Sturbridge Village, within the single group itself, and between single and married museum members. In addition, "singletons" are defined and explored as single visitors to the Village to see how they differ from the great majority who visit with friends and families. A variety of measures, including t-test, analysis of variance, chi-square, CHAID, and factor analysis, elucidate significant points of contrast within the data.
In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.