This article outlines an experiment in which sixty-four sixth-grade students were divided into two groups: a control group, which was given novelty-reducing treatment on a field trip, and a placebo group, which was not subject to novelty-reducing treatment. Results of the experiment showed that exploratory behavior was positively correlated with cognitive learning.
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TEAM MEMBERS:
University of Washington, SeattleCarole A. KubotaRoger G. Olstad
In this article, Marilyn Hood of Hood Associates debunks seventeen common misconceptions held by museum professionals. Topics include visitor behavior, visitation trends, and evaluation methods.
In this article, Marilyn Hood, Ph.D. of Hood Associates investigates the public's perception of museums. Hood examines about 200 clippings that mention the word "museum" and sorts these clippings under four main topics: (1) something is deficient/unworthy/to be avoided because it is a museum; (2) something is positive/worthwhile/beneficial because it is not a museum; (3) generally uncomplimentary references; and (4) generally complimentary invocations.
In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.
Museum professionals have become increasingly interested in the behavior of their visitors--why the come, what they do while in the museum, and what they take with them from the experience. Research is beginning to provide evidence for the common-sense notion that all vistiors are not alike (e.g., Diamond, 1979; Dierking et. al., in review; McManus, 1987). The two studies reported here represent attmeps to better understand the gross outlines of family behavior in natural history museums. The first is a follow-up to an earlier study suggesting that visitors' behavior is strongly influenced by
From the Proceedings of the 1990 Annual Visitor Studies Conference. This article describes some of the challenges inherent in assessing meaningful museum learning.
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The Computer Museum proposes to initiate a Computer Exhibits Kits Program whose goal will be to foster a better understanding of computer science and technology among the general public. The program proposes to develop and disseminate nine different kits, each consisting of a computer program, documentation, educational materials and, in some cases, specialized hardware. Other museums and science centers will be able to purchase these well tested kits at modest cost and implement them on personal computers to create exhibits for visitors ten years old and older. Strong support from other institutions suggests that the program will reach twenty million visitors a year.
The Santa Barbara Museum of Natural History is developing an innovative exhibit and teaching laboratory called INTERACTIONS. The unique feature of INTERACTIONS is the combination of an exploratory, interactive natural science exhibit with an adjacent live-insect-rearing laboratory. The exhibits will give the visitors some of the exploratory tools and experiences of the scientist and involve them in the process of scientific discovery. The laboratory will provide visitors with direct experience with scientists and involve them in the scientific process. Ecological in scope, INTERACTIONS will communicate environmental issues. The museum's plant and insect halls, designed over thirty years ago, will be renovated totally. In their place, a single, large exhibit and teaching laboratory will be created focusing on the interactions of insects and plants. The exhibits, videos, computer stations, and adjacent insect rearing laboratory will invite visitors to participate, question and examine. This combination of exhibits, hands-on activities, video, and laboratory will increase the retention of information, stimulate interests in natural science, and give vitality to the museum experience. The total cost of renovation, modernizing, exhibit construction and installation is $1,340,000 with $1,000,000 raised by a vigorous capital campaign. This request is for the balance of $340,000 to complete the exhibit construction.
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TEAM MEMBERS:
Dennis PowerCatherine WoolseyNorman IkedaJohn Torkington
The Lawrence Hall of Science proposes to develop a major public education program, including a traveling exhibition, two planetarium programs, a play, and a kit for schools entitled "Columbus' Great Experiment." Emphasizing science and technology, Columbus' first voyage is portrayed as an experiment aimed at testing the hypothesis (based on doubtful evidence) that sailing to the west was a more practical way of reaching the Indies than by sailing east around the Horn of Africa. As with many scientific experiments, the results were quite different from what the experimenter had in mind: instead of finding a sea route to the Indies, Columbus vastly expanded knowledge about our planet and spurred developments in science and technology. These events occurred within a social and cultural context that were critical to the development of modern science, and resulted in far-reaching changes in the population and ecology of the world which continue today. The National Endowment for the Humanities has recently awarded a grant for the development of the exhibits. The present proposal requests that NSF join with NEH to complete and expand the project, by funding: a) components of three additional copies of the exhibition to be constructed by other museums, thus expanding the public audience to 19 million visitors; b) two participatory planetarium programs; c) a play about the scientific aspects of Columbus' voyage; and d) school kits that will enable teachers to present the most important ideas embodied in the exhibition to students who are unable to view the exhibition at a science center. Interest in these programs will peak around Columbus Day, 1992, we anticipate that the materials will be sufficiently interesting, informative, and entertaining to be used for many years to come.
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
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TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce
This research is to examine free-choice leisure behavior of African Americans as it relates to the utilization of science museums. Hard statistics for African American museum visitors are not available; but preliminary data based on visitor profile studies undertaken by individual organizations suggest that of the three categories of visitor frequency, most African American visitors fall into the lower two: infrequent (one or two times per year) or not at all. (The vast majority of frequent visitors are non African Americans.) The purpose of this research is to dig deeper into the question of the utilization of science museums by African Americans. Not only will the relationships between variables identified in previous studies (socio-economic, cultural/ethnic, institutional, and regional factors) be examined but others such as how individuals learn about museum programs and the structure of the African American family (household) will also be included. The research will begin by collecting base line visitor profiles at a zoo, aquarium, natural history museum, and a science center. Detailed information relating to the past history of museum-going will be collected by means of interviews of randomly selected African American and White family visitors at several science museums. Finally, indepth interviews regarding leisure time activities and preferences will be conducted in six African American and racially mixed communities representing different socio-economic levels. The ultimate goal is to analyse the attitudes of African Americans toward museums and to provide an understanding of the variables involved that will be of use to museum program planners and educators as they design their activities. The desired result is for this segment of our society to have a better opportunity to benefit from the rich resources of these informal science education institutions.