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resource research Public Programs
This research proposed a revised theory of how collective environmental identity is associated with engagement with the advancement of pro‐environmental behaviors. The research comprised three activities that examined the experiences of three groups of people who claim zoo visiting as an important part of their life‐story: conservation biologists who describe zoo experiences as having significant formative role in their childhood development of environmental values; parents who prioritize zoo visits as an important cultural experiences for their children; and active zoo volunteers. This
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TEAM MEMBERS: Wildlife Conservation Society John Fraser
resource research Public Programs
This article discusses the goals, methods, and findings of a research study conducted by staff at the Monterey Bay Aquarium to evaluate their revised sea otter feeding program. The study evaluated the success of the volunteer training and peer coaching program as well as the effectiveness of the new program format in promoting the aquarium's mission.
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TEAM MEMBERS: Adrienne McGraw
resource research Public Programs
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
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TEAM MEMBERS: Simone Mortan Steven Yalowitz
resource research Public Programs
In this paper, researchers from University of Michigan discuss a major problem facing zoo administrators in major urban metropolitan areas: the relevance and attraction of urban zoos to inner-city minority residents. They present an overview of the methodology and findings from a study that examined zoo visitation to the Detroit Zoo by white and minority residents of Detroit.
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TEAM MEMBERS: Virgene Hanna Patrick C. West
resource research Public Programs
In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)
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TEAM MEMBERS: Rick A. Bevins Stephen Bitgood
resource research Public Programs
This paper discusses the obstacles that the Philadelphia Zoo confronted when they attempted to evaluate and develop a series of interactive activity kits called "Explore-A-Zoo." The kits aimed to encourage families with children aged 3-9 to interact together in front of exhibits while at the same time improve their science process skills. This paper describes the challenges staff encountered while interviewing preliterate 3-5 year olds as well as highlights two data collection methods that they found successful.
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TEAM MEMBERS: Laurie Smith
resource research Public Programs
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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TEAM MEMBERS: Jason J. Drebitko Gillian Nelson Visitor Studies Association
resource research Public Programs
In this bibliography, Jacksonville State University researcher Stephen Bitgood presents a list of research reports on the topic of school field trips to museums and zoos.
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TEAM MEMBERS: Stephen Bitgood
resource research Public Programs
In this article, Jacksonville State University's Stephen Bitgood discusses findings from a study that examined two aspects of the public image of visitor facilities: the expectations of what is likely to be found at different types of facilities; and, some general perceptions of these different types of visitor facilities. Facility types included science museums, history museums, historic sites, state parks, natural history museums, and art museums.
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TEAM MEMBERS: Stephen Bitgood
resource research Public Programs
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
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TEAM MEMBERS: Sydney Donahoe
resource research Public Programs
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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TEAM MEMBERS: John J. Koran, Jr. Mary Lou Koran Betty Dunckel Camp Anne E. Donnelly
resource research Public Programs
In this article, Linda WIlson presents evaluation findings associated with the Shedd Aquarium's "Frogs!" exhibit, special events, and products.
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TEAM MEMBERS: Linda Wilson