This project builds off prior work conducted for the Science Center Public Forums project (NA15SEC008005) where eight forums were held at different sites across the US related to four climate hazards (drought, sea level rise, extreme heat, and extreme precipitation).
The National Network for Ocean and Climate Change Interpretation [NNOCCI] is a Community of Practice [CoP] dedicated to advancing the conversation on climate change, based on the principle that wide-scale training with proven communication techniques can change the national discourse around climate change to be more productive, creative, and solutions-focused.
NNOCCI CoP is a network of individuals and organizations in formal and informal education, the social sciences, climate sciences, and public policy. By 2018, the community represented more than 184 institutions in 38 states, and over
In this commissioned paper from the Climate Change Education Roundtable, Heidi Cullen offers strategies for mainstream media to engage the public around the topic of climate. She offers key strategies such as focusing on storytelling, paying attention to the changing media landscape, and being aware of audience needs.
Everyone--government agencies, private organizations, and individuals--is facing a changing climate: an environment in which it is no longer prudent to follow routines based on past climatic averages. State and local agencies in particular, as well as the federal government, need to consider what they will have to do differently if the 100-year flood arrives every decade or so, if the protected areas for threatened species are no longer habitable, or if a region can expect more frequent and more severe wildfires, hurricanes, droughts, water shortages, or other extreme environmental events
In mid-2007, the Sciencenter's executive director, Charlie Trautmann, traveled to Europe to survey a wide variety of science museums, centers, and other informal educational organizations and learn how they communicate the subjects of sustainability and global warming to the public. His report includes a new tool, called the "Museum Sustainability Index," which museums can use to assess their own progress in both becoming more sustainable organizations and communicating the science of sustainability to the public.
The media are the most pervasive disseminators of informal science education in this country. Watching commercial and non-commercial television will provide you with information on alligators or zygotes, bio-fuels or stem cells, polar bears or hurricanes. Radio, too, provides discussions of genetics and global warming and birds and stars. Often radio and television will cover science issues with a contextual overlay of politics or morality, so viewers and listeners can sense how they and their community relate to it. But for excitement, going to the theater to see an IMAX movie will take you
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop