In recent times we have allegedly witnessed a “post-truth” turn in society. Nonetheless, surveys show that science holds a relatively strong position among lay publics, and case studies suggest that science is part of their online discussions about environmental issues on social media — an important, yet strikingly under-researched, debate forum. Guided by social representation theory, this study aims to contribute knowledge about the role of science in everyday representations of livestock production on social media. The analysis identifies two central themata, namely lay publics'
Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking
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TEAM MEMBERS:
Michelle RiedlingerJenni MetcalfeAyelet Baram-TsabariMarta EntradasMarina JoubertLuisa Massarani
Research shows that news consumption plays a positive role in youths' environmental engagement. This article examines if this also holds true for sceptics by comparing Swedish climate change sceptics with non-sceptical youngsters in their early and late adolescence. We conceptualise news consumption as foci of public connection and orientation rather than a source of environmental information. The results show that in their early teens, heavy news consumers among both sceptics and non-sceptics are indeed more engaged with environmental issues than their less news-oriented peers. However, in
The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N =141) we find that one-sided satire offered by ‘The Onion’ ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by ‘The Weather Channel’ that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling
The measurement and analysis of people's knowledge on scientific topics, such as climate change, is challenging for researchers. One reason is that objectives are multi-dimensional and that probability is inherent. Moreover, uncertainties can exist on the individual's level among the public, but are rarely grasped by existing scales. Therefore, researchers must thoroughly consider what to measure and how. This paper theorizes five different dimensions of climate change knowledge. Three response scales including different degrees of confidence are applied on data from a German online survey (n
This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
Climate change is a global risk as its causes and effects are not limited to national borders, but the risks and the responsibility are not evenly spread [Beck, 2009]. Pakistan is facing especially severe impacts in the form of disasters, floods, droughts, rising temperatures, cyclones and rising sea levels due to global emissions, despite its national emissions being nominal and accounting for only 0.46% of worldwide emissions [World Bank, 2018]. Ironically, the level of public awareness of climate change is low in Pakistan compared to not only advanced countries, but also to other countries
Human-induced global change has triggered the sixth major extinction event on earth with profound consequences for humans and other species. A scientifically literate public is necessary to find and implement approaches to prevent or slow species loss. Creating science-inspired art can increase public understanding of the current anthropogenic biodiversity crisis and help people connect emotionally to difficult concepts. In spite of the pressure to avoid advocacy and emotion, there is a rich history of scientists who make art, as well as art–science collaborations resulting in provocative work
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TEAM MEMBERS:
Jennifer HarrowerJennifer ParkerMartha Merson
resourceresearchWebsites, Mobile Apps, and Online Media
This brief discusses the PLUM LANDING Explore Outdoors Toolkit, a new set of free, public media resources designed to help informal educators and parents infuse science learning into outdoor recreation. Developed by trusted media producer WGBH in partnership with researchers at Education Development Center (EDC), the Toolkit aims to get children (ages 6–9) from low-income, urban communities outside so they can explore the environment around them while debunking the myth that nature is something that only exists beyond city limits.
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TEAM MEMBERS:
Marion GoldsteinElizabeth PiersonJamie KynnLisa Famularo
Research suggests non-experts associate different content with the terms “global warming” and “climate change.” We test this claim with Twitter content using supervised learning software to categorize tweets by topic and explore differences between content using “global warming” and “climate change” between 1 January 2012 and 31 March 2014. Twitter data were combined with temperature records to observe the extent to which temperature was associated with Twitter discussions. We then used two case studies to examine the relationship between extreme temperature events and Twitter content. Our
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TEAM MEMBERS:
Sara YeoZachary HandlosAlexandra KarambelasLeona Yi-Fan SuKathleen RoseDominique BrossardKyle Griffin