This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
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TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
Acting on behalf of a group of academic, educational and public-service organizations the University of California-Santa Barbara proposes to improve aquatic science education in informal settings that include youth-service organizations such as the Boy Scouts and Girl Scouts, YMCA, YWCA, Boys and Girls Clubs and 4-H. The specific emphasis will be on the close interdependence between humans and the aquatic environment and on the need for enlightened social action in defense of that environment. The thrusts of the project will be to establish the California Aquatic Science Education Consortium; to develop multiple copes of sets of instructional materials on topic of aquatic science appropriate for informal educational settings; and to develop a program for training a cadre of trainers who in turn will train volunteers in the use of the materials. The program has a significant potential for broader national application.
The Exploratorium plans to develop a set of interactive teaching exhibits that will deal with epidemiology, immunology and virology, and through those subjects, with AIDS treatment and prevention. The purpose is to provide a comprehensive description of how the immune system works in the context of AIDS, and so help people to make rational decisions about personal and social responses to the disease. The primary thrust will be to supplement the more general AIDS educational materials by providing an understanding of the scientific basis of the disease, and to involve the public in the scientific and educative process, rather than just informing them about the subject.
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TEAM MEMBERS:
Charles CarlsonRichard BrownMargaret LawDebra Raphael
The Lawrence Hall of Science proposes to develop a major public education program, including a traveling exhibition, two planetarium programs, a play, and a kit for schools entitled "Columbus' Great Experiment." Emphasizing science and technology, Columbus' first voyage is portrayed as an experiment aimed at testing the hypothesis (based on doubtful evidence) that sailing to the west was a more practical way of reaching the Indies than by sailing east around the Horn of Africa. As with many scientific experiments, the results were quite different from what the experimenter had in mind: instead of finding a sea route to the Indies, Columbus vastly expanded knowledge about our planet and spurred developments in science and technology. These events occurred within a social and cultural context that were critical to the development of modern science, and resulted in far-reaching changes in the population and ecology of the world which continue today. The National Endowment for the Humanities has recently awarded a grant for the development of the exhibits. The present proposal requests that NSF join with NEH to complete and expand the project, by funding: a) components of three additional copies of the exhibition to be constructed by other museums, thus expanding the public audience to 19 million visitors; b) two participatory planetarium programs; c) a play about the scientific aspects of Columbus' voyage; and d) school kits that will enable teachers to present the most important ideas embodied in the exhibition to students who are unable to view the exhibition at a science center. Interest in these programs will peak around Columbus Day, 1992, we anticipate that the materials will be sufficiently interesting, informative, and entertaining to be used for many years to come.
The Franklin Institute Science Museum in Philadelphia, PA requests NSF support for a 5000 sf traveling exhibit on The Human Brain that is being developed for the Science Museum Exhibit Collaborative (SMEC). This exhibit offers an integrated understanding of how physiological structures in the brain relate to vital life functions and human behaviors. Senior members of the exhibit development team include distinguished neuroscientists who are locally available and committed to The Franklin Institute project; the team is also advised by a large panel of nationally recognized experts in brain research. Like all SMEC exhibits, The Brain will be seen by over two million Americans during a 32-month tour to eight major cities across the United States. During the 1990's -- "The Decade of the Brain" -- the proposed exhibit project is important and timely in its ability to inform the public about new ideas and discoveries in the many sciences of brain research.
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
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TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce
A NATURAL HISTORY OF THE SENSES is a five-part series to be produced by WETA fornational PBS broadcast in the 1993-94 season. The series is to be adapted from the best- selling book of the same title. Its author, Diane Ackerman, will present the programs and collaborate with the producers throughout. Each program will focus on a single sense: smell, touch, taste, hearing and vision respectively. Each will explore: how the world is sensed by animals and humans, including the evolution of the sense; what is perceived; and how human beings reconstruct and recreate their sensory worlds, through cuisines and perfumes, music, sculpture and painting. Shot on location around the world, these documentary films will incorporate viewpoints from anatomy, physiology and neurochemistry, experimental and perceptual psychology, cultural anthropology, literature, art, music and history. Compelling stories and illustrative vignettes and precise graphic animation will arise from rigorous research, in collaboration with a board of advisors. By unifying material from science and the arts and humanities, the series will reach a general audience. Viewers will be awakened to a new awareness of the range and power of their senses. Companion materials for schools will extend the series to the formal learning environment and will motivate further study.
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TEAM MEMBERS:
Richard HuttonDavid McGowanRichard Thomas
Children's Discovery Museum of San Jose seeks National Science Foundation grant support in the amount of $381,000 (55% of a total project cost of $693,188) to develop over a 24-month period a series of interactive exhibits exploring the subject of rhythm, including both obvious and lesser known manifestations within the natural and physical worlds. Drawing upon the scientific disciplines of mathematics, biology, physics and psychology, RHYTHM takes as its construct the idea of time, the articulation of which means for apprehending and understanding rhythm. Working with outside advisors in science education and specific content areas, Co-PI Michael Oppenheimer will develop and build 20 exhibits, which will be semi- permanently installed at Children's Discovery Museum and accessible to our annual visitor population of 350,000; exhibits will also be profiled on "Kids" Clubhouse," a television program developed jointly by the Museum and our local PBS affiliate, KTEH/54, viewed by 55,000 weekly. Matching funds are also being requested to support curricular materials and a traveling version of RHYTHM. Over a 2-year, 8-site tour the Association of Science and Technology Centers projects that the series will reach a national audience of more than 1,000,000 children and adults. As a comprehensive project, RHYTHM provides a compelling model for addressing imperatives articulated in Science for All Americans, the landmark report issued by Project 2061 of the American Association for the Advancement of Science. Located in San Jose, California, the Museum serves an expanding urban area characterized by extraordinary ethnic diversity: Santa Clara County's 1.5 million residents are 42% non-Anglo, while San Jose is 50.8% Hispanic, Asian and Black.
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TEAM MEMBERS:
Sally OsbergKoen LiemTom NielsenMichael Oppenheimer
The purpose of the NSF grant is to support the production of "the Scientist:, an hour-long film in a six-part television series entitled RENAISSANCE. Designed to appeal to non- specialists -- the general public as well as high school and college students -- the film will recreate the ge of the Renaissance by drawing on a mixture of animation; documentary footage of historic sites and art; interviews with contemporary figures who represent the continuing influence of the Renaissance; and actors speaking the words of the period. Viewers will thus hear the words of great figures; see the results of their work; and be treated to re-enactments that evoke their lives. Like al the films in the series, "The Scientist" will trace an important theme of the Renaissance -- in this case, the birth of modern science -- using all aspects of its society and culture to convey both a sense of the past and a perspective on the present. 'thanks to the rich materials of the age, and the lively confrontations it witnessed, a modern audience will come to understand both the origins of the scientific outlook and -- through the interviews with contemporary scientists -- how it continues to shape our world.