In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
Parents committed to bringing their children to zoos ascribed the value of the visits to promoting altruism to prepare their children for future social encounters; transferring their own environmental values; encouraging self-esteem; and inculcating cultural norms. This article suggests that ISE educators can attract/engage parents through appealing to moral development for children.
This paper will be of value to ISE professionals interested in designing communication strategies to influence visitor behaviour. The author draws on persuasive communication theory to discuss the design and delivery of messages to target behaviours. This study reflects on the difficulties encountered during a process of identifying and prioritising behaviours to target in zoo contexts.
The New York Hall of Science, the Institute for Learning Innovation, Hunter College of the City University of New York, and a consortium of five regional science center/zoo partnerships will collaborate to develop, implement, and evaluate a project with the working title "Wild Minds: What Animals Really Think." It will develop a research-based traveling exhibition for science centers that explores animal cognition and cross-institutional programming strategies for zoos as a case study for the ISE field. The project's primary goal for public audiences is to foster a deeper understanding of similarities between people and animals in terms of cognition, i.e., how we think. Wild Minds will explore two interrelated hypotheses: (1) a deeper insight into how animals think will create or strengthen the awareness of an evolutionary link between animals and humans; and (2) that this sense of a strong connection can stimulate interest in the welfare of animals in the wild and in our homes. The project will create a 1,500 s.f. traveling exhibition with 15-20 exhibit components exploring aspects of animal cognition for general audiences at five major science centers with zoo partners. The Institute for Learning Innovation project will conduct applied research that will expand on the results of the summative evaluation of the exhibition by investigating whether changes in awareness, understanding, and knowledge about action are sustained over time and/or lead to attitudinal change, behavioral intention, and observable behavior. In addition, process research with the science center and zoo collaborators will provide an analysis that will identify factors contributing to or inhibiting an integrated local informal science education infrastructure in a community. The project will also conduct exploratory research to identify the challenges and benefits encountered during collaboration between science centers and zoos.