This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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Marilyn G. HoodErnestina ShortG. Donald Adams
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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Ronald GieseJudy Davis-DorseyJoseph Gutierrez
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
The Santa Barbara Museum of Natural History is developing an innovative exhibit and teaching laboratory called INTERACTIONS. The unique feature of INTERACTIONS is the combination of an exploratory, interactive natural science exhibit with an adjacent live-insect-rearing laboratory. The exhibits will give the visitors some of the exploratory tools and experiences of the scientist and involve them in the process of scientific discovery. The laboratory will provide visitors with direct experience with scientists and involve them in the scientific process. Ecological in scope, INTERACTIONS will communicate environmental issues. The museum's plant and insect halls, designed over thirty years ago, will be renovated totally. In their place, a single, large exhibit and teaching laboratory will be created focusing on the interactions of insects and plants. The exhibits, videos, computer stations, and adjacent insect rearing laboratory will invite visitors to participate, question and examine. This combination of exhibits, hands-on activities, video, and laboratory will increase the retention of information, stimulate interests in natural science, and give vitality to the museum experience. The total cost of renovation, modernizing, exhibit construction and installation is $1,340,000 with $1,000,000 raised by a vigorous capital campaign. This request is for the balance of $340,000 to complete the exhibit construction.
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Dennis PowerCatherine WoolseyNorman IkedaJohn Torkington
Interactive science exhibits will be designed, developed, and installed in the Brookings Interpretive Center at the Missouri Botanical Garden. The Brookings Interpretive Center is a new educational facility attached to the Climatron, a geodesic dome greenhouse. The exhibits will be installed in one of five theme areas: Tropical Rain Forest Biome, Tropical Rain Forests at Risk, Global Ecosystem, Desert Biome, and Temperate Biome. In addition to the science exhibits, the project will develop a series of science demonstrations to be used in the Brookings Interpretive Center and will allow for additional signage and audio effects to be added to the Climatron.
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
The North Carolina State Museum of Natural Sciences requests $544,390 for the design and implementation of Freshwater Westlands: Habitats of Beauty and Function. This project consists of two main components: a 2,800 sq. ft. exhibit and related education program. The exhibit will communicate ecological principles and provide visitors of all ages with an appreciation of the diversity and beauty of freshwater wetlands habitats. The exhibit is comprised of three main areas: an introductory theater, an immersion diorama, and an interactive hall. Exhibits are designed to present many aspects of freshwater wetland habitats, including hydrology, dendrochronology, organism structure, and function, life- cycle, ecological research, and environmental policy. Through interactive exhibits on scientific concepts, visitors will gain an appreciation of both a particular habitat and the process of science and its application to their lives. The major objectives of the education program are to help teachers of grades 4-8 to bring the study of freshwater wetlands into their classrooms and to employ experientially oriented pedagogy. The project will offer a teacher resource guide, prepared in collaboration with state science curriculum staff, a satellite workshop for teachers, a freshwater wetlands edition of Wildlife in North Carolina, a statewide publication prepared in collaboration with the NC Wildlife Resources Commission, and a classroom program in the museum.
The Science Museum of Minnesota will produce a 38- minute IMAX/OMNIMAX film on the topic of tropical rainforests. The objectives of the film include: To illustrate the key scientific concepts relating to rainforest ecology including biological diversity, biological change and human impact; To expose a wider audience to ecological thinking than might normally be exposed through traditional means of science education or science media; To communicate the complexity of conservation issues related to the rainforests. In addition, the film will portray science as an attractive career, particularly for minorities and women. The museum will create an integrated program of science enrichment materials that will accompany the film and will be used for both school groups and general audiences. Linking an education program to an IMAX/OMNIMAX film is a first for the industry and will extend the learning potential of the project. Tropical Rainforest will be distributed to IMAX/OMNIMAX theaters located in museums and science technology centers; it has the potential to be seen by more than 14 million people in its first four years of distribution.